The aim of this invitation, open until 15 July to anyone of legal age, is to call attention to the tireless work of the fruit and vegetable sector by familiarising listeners with it and highlighting its commitment to rural development.
This involves the design, production and recording of a podcast of no longer than 10 minutes containing tales of #agroinspiration, namely a collection of inspiring stories and real-life accounts of overcoming the odds and hard work, commitment to sustainability, love for the trade and quality in the field, examples of one-off products, exclusive or different crops, small producers and good management, etc.
A jury, made up of experts in agri-food communication, will select five finalists who will be announced on 15 September. From that moment on, the winner will be chosen by way of a survey-based vote available at ifema.es/fruit-attraction until 3 October.
During Fruit Attraction 2021, which will take place from 5 to 7 October at the IFEMA MADRID Exhibition Venue, the awards ceremony will be held with prizes of €200 for the four losing finalists, and €1,000 for the winner.