Press releases

FRESH DEL MONTE doubles down on Kenyan avocados

Fresh Del Monte Spain, the market leader in pineapples both locally and globally with its iconic Del Monte Gold, continues with its strategy of adding value in different categories by relying on its many decades of experience in the cultivation of high quality exotic fruits.

15 Jul 2022

It is not surprising then that the company has announced to focus more on the Hass avocado category, bringing this week to our market some very high quality fruits from its farms in Kenya.

Del Monte's secret to differentiate itself is to offer a good sized fruit with a delicious creamy pulp that can be used in many recipes. Patricio Heras, Commercial Director of Del Monte Iberia says: "Having our own fields and expert farming teams in Kenya is a very important advantage to propose a high quality avocado for the Spanish market in summer. The consumer of this fruit has become very demanding in terms of taste and creaminess as well as wanting the unique nutritional benefits of this fruit. We carefully select the best avocados grown in our own fields in Kenya with the perfect ripeness so that consumers find it ready to enjoy the same day they buy it here."

Del Monte assures that the profile of its Kenyan avocado is versatile enough to use in all recipes where this exceptional fruit is showcased. In fact, the brand's social networks will be proposing several ideas throughout the summer to enjoy its nutritional and taste quality. "Consumers have already understood that avocado is rich in oleic acid, a type of fatty acid that helps control cholesterol levels. Now the growth of the category is going to continue with growers like us offering high quality fruits with an always perfect taste and new ideas to incorporate avocado in more moments of the daily diet." adds Heras.

Come and visit us at Fruit Attraction: 10D07

For more information, website: https://www.delmonteeurope.com/

Contact Del Monte Spain : 93.647.64.98