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14 June 2021

The fourth edition of Biofruit Congress will focus on the most sustainable demand

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Organised by Eurofresh Distribution and Fruit Attraction, Biofruit Congress will kick off with its first digital session on Thursday 17 June, with a second session at Fruit Attraction on 5 October

To attend the first session, it is necessary to register via Zoom:

Zoom registration link

On 17 June, the fourth edition of BIOFRUIT CONGRESS will be kicking off through zoom. After the success of the previous international editions, which welcomed more than 400 attendees each, Eurofresh Distribution Magazine and Fruit Attraction are launching this new event, which this time will include a second in-person session on 5 October during Fruit Attraction at IFEMA MADRID. 

The main European purchasing centres and international institutions including the European Commission will share their analyses and strategies to respond to growing global demand for fresh organic and sustainable lines. They will analyse consumer behavioural trends since the onset of Covid-19, looking at how to optimise the new EU regulation and the other value chains beyond Organic, including those of European flexitarians, particularly zero-residue and biodynamic products.

To attend this session on 17 June, it is necessary to register via Zoom:

Zoom registration link



Thursday 17 June

from 3 p.m. to 5 p.m.


Language: Spanish

3 p.m. - The current scenario: latest trends in the Organic market in Europe and other markets

Participants:       EUROFRESH DISTRIBUTION; editor Pierre Escodo

3:05 p.m. - Consumer: how to go “beyond Organic” for the most demanding consumers, the case of France

Participants:       Madjid Aidh, commercial director at ALTERBIO

3:20 p.m. - Retail: strategies by distribution channel in Spain & Portugal


Sergio Román, national category manager Auchan Controlled Production (APC) at ALCAMPO

David Monteiro, perishables director at SONAE MC

Pablo Vilanova, strategies director at MERCABARNA

4:00 p.m. - Debate on sustainability: the importance of also communicating with the consumer


Fernando Gomez, general manager at PROEXPORT

Nicolas Leger, global banana expert at FAIRTRADE INTERNATIONAL



Tuesday 5 October

from 3 p.m. to 5 p.m.

Fruit Attraction and Fruit Attraction LIVEConnect

Language: English

Moderator: Pierre Escodo, editor and consultant

3:00 p.m. - Regulations: how the new EU organic regulation will be applied

Participants:       A representative from the Organic Unit, DG AGRI, European Commission.

3:15 p.m. - Consumer trends: other value chains that compete with organic

Participants: a representative from EUROMONITOR INTERNATIONAL

3:30 p.m. - Distribution & Retail:

Participants: market leaders such as AUCHAN GROUP, BIOCOOP, CARREFOUR, COOP, MERCABARNA and REWE

4:00 p.m. - Debate on sustainability:

Through its GGN label, GLOBALGAP aims to communicate the sustainable practices of its certified producers to the consumer

FAIRTRADE INTERNATIONAL: Go premium with a living wage approach.