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22 October 2020

The World Avocado Organization will celebrate AVOFORUM on 27 October at Fruit Attraction

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• To attend the session, you must first create a professional profile on the Fruit Attraction LIVEConnect platform by clicking this link, and entering the invitation code: FA200000003PE

The World Avocado Organization (WAO) is organising a virtual AVOForum, which will be held on Tuesday, 27 October at 6:00 p.m. on the Fruit Attraction LIVEConnect platform.

The avocado has become a staple food in the diets of millions of people, and it's winning more fans by the day, becoming the celebrity of fruits. The AVOForum will discuss how this product has become a pandemic-proof superfood. Participants will also analyse proposals to promote the sale of avocados in the next season in 2021. 

The event will be attended by Sofía García, Marketing Manager of Mediterranean Europe for Subway; Aitor Ruiz, Purchasing Manager for Product at Eroski-Caprabo, and Xavier Equihua, CEO of the World Avocado Organization. The meeting will be moderated by Raúl Calleja, Agroindustry Director of IFEMA - Fruit Attraction.

About the WAO:

The WAO is an international non-profit organisation founded in 2016 to represent the world's leading avocado producers, exporters and importers.  The WAO promotes avocado consumption by highlighting this fruit’s nutritional value and recognised health benefits.

Facebook: @ avocado

Instagram: @ avocado


For more information:

MARCO | 91 458 54 90

Miren Altarriba -

Irene Sánchez -

Juanfran Velasco -


Xavier Equihua, CEO of the WAO -