The most sustainable event of the year took place at IFEMA MADRID
On the 26th of September, more than 300 people gathered to discuss sustainability issues at IFEMA MADRID in the Sustainability & CSR Spain 2019 event. The master of ceremony was Eduardo Sáenz de Cabezón, scientist and presenter of the RTVE Orbita Laika program, with the participation of national and international speakers, both institutionally and corporately, references in areas of sustainability.
Some information about Forética. This non-for-profit organization promotes the integration of social, environmental and transparency aspects and good governance in the strategy and management of companies and organizations. In addition, "we are the partner in Spain of CSR Europe and the World Business Council for Sustainable Development", comments the organization.
Attendees. The profile of attendees of the event are journalists and professionals from large and medium-sized companies that operate in Spain and work in areas of sustainability, investment, transparency and good governance, communication, etc. Some of the driving companies were IKEA, Manpower Group, P&G, Ecoembes, Bankia, ILUNION, Vía Célere and MSD.
Highlighted moment. It was not on the agenda, since it was a surprise, but two members of Youth for Climate of Spain attended to talk about the importance of acting through climate change (they are from the same group as Greta Thunberg, at Spain level).
Communication of the event. The event was broadcast via streaming on the Forética YouTube channel, and had a great impact on Twitter, becoming trending topic in both Spain and Madrid. The hashtag was #sustainabilitycsrspain2019.
What does IFEMA MADRID represent for Forética? It is essential that the venue of an event is easily accessible by public transport and allows access for people with reduced mobility. In addition, “IFEMA MADRID is one of the flagship venues for events in Spain, and we wanted it to be in IFEMA MADRID in this special edition in which Forética celebrates its 20th birthday. The IFEMA MADRID team has been very decisive and has tried to support us in every way possible to facilitate our work”, underline from Forética.