Design of the Official ARCOmadrid 2026 Catalogue – by Paco Lacasta
Intersections
ARCOmadrid 2026 rests on the concept of intersections: between the artist’s gaze and the world that provokes it; between galleries and those who treasure the works; between the fair and the pulse of its audience. In these intersections — spaces suspended between the physical and the imagined — thought, creation, and dreams take shape, dialogues are generated, and connections are woven that transcend the visible, giving rise to new experiences and meanings. Every work, every space, and every visitor participate in this web of relationships, making the fair a living ecosystem in constant motion.
In this way, the catalogue is conceived as an artefact woven from intersections. Its two sections organise the content in a way that mirrors, in miniature, the layout of the iconic Pavilions 7 and 9, guiding the gaze and experience of those exploring the fair, establishing a journey that is at once structured and free, rigorous and open to unexpected discoveries.
The galleries, the heart of the fair, pulse at the hinge-intersection that connects the two sections, orchestrating the flow of content and the visual narrative.
Throughout the publication, circles and squares — primordial geometric forms — intertwine as the thread of its graphic identity, organising and at the same time engaging with the content, the reader’s gaze, and the aesthetic experience of each page, transforming reading into an active, sensory, and reflective journey that mirrors the vitality of the fair itself.