Drive your brand's image
Ensure your brand takes centre stage at the exhibition centre whilst the event is taking place. Thousands of visitors pass through our venues, offering genuine opportunities to connect with your target audience in a business setting.
- Reach a targeted audience during the trade fair
- Boost your brand’s visibility at the venue
- Promote your products and services
- Drive traffic to your stand
Digital displays
Boost the visibility of your promotional activities at the trade fair with digital displays positioned at key locations around the venue, capturing the public’s attention from the moment they arrive and throughout the event.
Giant LED screen on the south façade
It dominates the main entrance to the site
South Hall LED screen
Your brand at the main entrance to the trade fairs
LED screen, North Hall
It stands at the entrance to the convention centre
Giant LED screen on the south façade
Exhibition centre, south façade
230 m² in area. Full-screen content for 10 seconds every 90 seconds
Every day the event is taking place.
Located on the façade of the South Building, this LED screen serves as a visual landmark from the moment visitors arrive at the exhibition centre. Its size and strategic positioning enable it to capture the attention of visitors, exhibitors and the media from key entry points and surrounding areas, reinforcing brand presence from the very first point of contact with the event.
Thanks to its image quality and visibility from a distance, it is a particularly effective medium for raising awareness and highlighting messages in high-traffic areas.
South Hall LED screen
Exhibition centre, South Hall (Access to the Central Avenue and Halls 1 to 10).
Every day the event is taking place.
Serving as an information hub, meeting point and registration centre for participants at trade fairs and conferences, this is the ideal venue to make an impact on thousands of visitors. It offers full visibility of the content, allowing users to switch between general information about IFEMA MADRID and the events themselves simultaneously, as well as full-screen advertising from sponsors.
LED screen, North Hall
Exhibition centre, North Hall (entrance to the North Convention Centre, access to the central avenue near Pavilions 9 and 10).
Every day the event is taking place.
Ideal for displaying advertising content in full-screen format to everyone entering the venue via the north entrance, the screen provides general information about IFEMA MADRID and the event before visitors reach the accreditation and registration area. Achieve a 360° promotional impact by ensuring your brand is also visible at the venue’s north entrance.
Most commonly used traditional media
Boost your brand’s visibility at the trade fair with physical displays placed throughout the venue, designed to make an impact on visitors along the main routes and reinforce your presence beyond your exhibition stand.
Canopy Module
Please pay close attention when entering the venue
Illuminated MUPI
Continuous visibility along the route
Rolling Corridor Vinyl
Long-term disruption on Avenida Central
Four-Sided Totem
Care from every angle
Catwalk Vinyl
Large-format displays in transit areas
Central Courtyard Lift Floor Decal
Maximum visibility in the central core
Canopy Module
Exhibition centre, entrances and access areas
3,00 x 2,12 m.
Every day the event is taking place.
Situated at the main entrances to the venue, this display makes a strong impression on visitors as they arrive at the event, at a time when their attention is at its peak just before they enter. Its strategic positioning ensures it is visible from the very first moment, reinforcing the brand’s presence before visitors begin their tour of the exhibition.
Illuminated MUPI
Exhibition centres, passageways and high-traffic areas.
1,20 X 1,75 m.
Every day the event is taking place.
Positioned along the main visitor routes, the illuminated MUPI ensures constant visibility throughout the trade fair experience. Its format allows messages to be communicated clearly and directly, capturing attention at key points along the route and reinforcing brand presence on an ongoing basis.
Rolling Corridor Vinyl
Exhibition centre, Moving walkways
2,50 x 1,14m.
Every day the event is taking place.
Integrated into routes with extended journey times, this format accompanies visitors as they travel, creating repeated and sustained exposure. It is particularly effective at reinforcing brand recall on journeys where the public’s attention is held for longer periods.
Four-Sided Totem
Exhibition centre, junctions between aisles and key traffic points
1.03 x 2.78 m (each side).
Every day the event is taking place.
Situated in areas where different streams of visitors converge, the four-sided totem allows for simultaneous impact from multiple directions. Its design ensures continuous visibility in dynamic environments, significantly expanding the reach of the advertising message.
Catwalk Vinyl
Exhibition centre, walkways connecting the halls
17,95 x 2,10 m.
Every day the event is taking place.
Located in elevated areas with constant footfall, this format offers a large visible surface area whilst visitors are moving between different areas of the event. It enables a wide-reaching and sustained impact to be made at key transition points along the visitor’s route.
Central Courtyard Lift Floor Decal
Exhibition centre, Central Courtyard
10,40 x 9,85 m. + 3,45 x 9,85 m.
Every day the event is taking place.
Located in one of the busiest areas for visitors, this display ensures high visibility in a bustling environment. Its strategic positioning makes it an effective channel for strengthening brand presence in a key hub for footfall and interaction.
Tailor-made special offers
Create bespoke experiences that boost your brand’s visibility at the trade fair, through tailored initiatives that are aligned with your objectives and maximise the impact at every point of contact with the public.
Lanyard Sponsorship
A constant presence throughout the fair
Exhibition Area
Special events tailored to your needs
Sponsorship of Bags
Impact both inside and outside the event
Lanyard Sponsorship
Visitor and exhibitor passes throughout the exhibition centre.
Every day the event is taking place.
This format integrates your brand into one of the most visible and frequently used elements during the event. By accompanying attendees throughout their visit, it ensures continuous, up-close exposure, reinforcing brand recognition with every interaction within the venue.
Exhibition Area
Areas set aside within the exhibition grounds for special events
Every day the event is taking place.
It enables you to organise bespoke activities in your own dedicated spaces within the exhibition, creating high-impact experiences. It is a particularly effective solution for interacting directly with the public, attracting visitors and boosting the visibility of products and services in a participatory environment.
Sponsorship of Bags
Placement at entrances and key points around the exhibition grounds
Every day the event is taking place.
This stand turns attendees into ambassadors for your brand throughout the trade fair and beyond the venue. It broadens the scope of your visibility by accompanying visitors on their journey and after the event, creating a lasting impact in a variety of contexts.