Digital Advertising at IFEMA MADRID

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Dimensions

• Desktop: 1190×225 píxeles (100 Kb).
• Tablet: 950×180 píxeles. (75 Kb).
• Movil: 320×100 píxeles. (50 Kb). 

  GIF, JPG and PNG formats

Ideal for any type of advertising campaign, the Billboard Sticky option offers maximum visibility (100 per cent).

As it appears in every section of the site, it allows users to read the page’s content without losing sight of what we want to advertise.

This format appears in a fixed position at the bottom of the window and remains visible whilst scrolling through the page; users can close it if they wish. The ‘Close Ad’ button collapses 100% of the advertising area.

A position in the middle, amongst the various elements on the page.

Dimensions

• Desktop: 1190×225 píxeles (100 Kb).
• Tablet: 950×180 píxeles. (75 Kb).
• Movil: 320×100 píxeles. (50 Kb).

  GIF, JPG and PNG formats

This type of format provides the space and features needed to promote any initiative. It allows you to include links wherever you need them and display multimedia content such as videos. Megabanner adverts appear in the middle of the page, between the various content blocks; they cannot be closed and are displayed in an interspersed, highly visible format amongst the website’s various modules.

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Dimensions

• Desktop: 1190×100 píxeles (90 Kb).
• Tablet: 950×100 píxeles. (70 Kb).
• Movil: 320×100 píxeles. (45 Kb).

  GIF, JPG and PNG formats

With Masthead-style adverts, you can showcase your brand, product or service in a prominent position on the page the moment users visit the website.

This format is displayed 100 per cent of the time on all visits to the website, and also appears on every page or section of the site, with the option to close it.
It appears at the top of all the content on the page, sliding into view for greater visibility.

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360×100 píxeles (100 Kb). Dimensions

• 360×100 píxeles (100 Kb).

  GIF, JPG and PNG formats

With native ads, you can showcase your brand, product or service in the traditional online advertising format; they are ideal for advertisers who want to establish a web presence with a minimal investment.

Native ADs appear in the middle of the page’s content, between the different blocks, and cannot be closed. There can be up to three Native ADs in the same module.

Its size remains consistent across different browsing environments (mobile, desktop, etc.) and at any resolution.

IFEMA MADRID’s publishing platforms and digital content.

Advertising solutions based on branded content rely on the creation of content linked to a brand, enabling that brand to connect with the consumer.

We help companies convey values, emotions, ways of thinking and elements that may be less tangible, but which, with well-crafted storytelling, can forge that connection. 

We have incorporated CTAs and the tracking of events and user interactions.

Reach your audience through the event’s own channels.

Include your brand’s social media posts about the various events at IFEMA MADRID, enabling you to reach the most relevant audience – those who already follow us and are therefore interested in the content we offer. Take a look at the available packages and choose the one that best suits your business.

 Official newsletters from IFEMA Madrid and for each event

This includes display advertising in IFEMA MADRID’s newsletters. Find out about the available formats and advertise in the newsletter for the event that best suits your product. We have extensive, highly targeted databases, enabling you to make a significant impact both nationally and internationally.

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Liveconnect is IFEMA MADRID’s digital platform that connects exhibitors and trade visitors before, during and after each event, facilitating an active environment for networking and business. 

Thousands of participants can discover exhibitors and products, book meetings, access exclusive content and network with qualified contacts. 

Promoting your brand on Liveconnect allows you to maximise your reach and boost brand awareness amongst professional audiences, thanks to advertising packages designed to drive your business objectives, generate more customers and enhance your brand’s visibility.