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  ARCOmadrid 2017 gains relevance in the market for the quality of its art proposals

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The highlights of ARCOmadrid’s 36th edition were presented at Casa de América, Madrid, in an event that included the participation of Pablo Avelluto, the Argentine Minister for Culture, along with representatives of IFEMA and the Fair.

The gallery focus on projects and works of the highest standards forms the pivotal point of this edition of the Fair, with contents rigorously selected by the organising Committee and the teams of curators.

A total of 200 galleries from 27 countries will participate: 164 in the General Programme and 24 in the Curated Programmes – 12 in Argentina Plataforma / ARCO; 12 in Dialogues and 18 in Opening.

The Fair’s trademark characteristic is still to provide a space for the discovery of new names and proposals from the international scene, concentrating 40% of the participations in solo or dialogue projects.  

From 22 to 26 February a new edition of ARCOmadrid will take place in the Spanish capital, transforming it into a magnet for collectors, gallery owners, artists and art professionals from around the world.  The growing trust in ARCOmadrid among galleries with the presentation of high quality works and proposals, will form the backbone of this edition and confirm the market’s confidence in the market on this 36th edition of the Fair, which has gained in relevance and renown on the current international art scene. Thus, the International Contemporary Art Fair, organised by IFEMA, will see an increase in the quality and importance of the participating galleries’ projects, following the rigorous selection and standards required by the Organising Committee and the programme curators. This trust is equally reflected in the presence of larger exhibition spaces reserved for the galleries, in the decision to participate in two of the Fair’s programmes at the same time, in the growing contribution of more cutting-edge proposals, and in the presentation of one or two artists from different settings. Indicators that position the Fair as one of the most interesting international events, which will result in the return of collectors and professionals to the Fair.  

ARCOmadrid 2017 will take place in pavilions 7 and 9 of IFEMA with a total of 200 galleries from 27 countries, 164 of which form part of the General Programme, in addition to the curated sections made up of: Argentina Plataforma / ARCO, with a selection of 12 galleries; Dialogues, with 12 and Opening, with 18.

As its major trademark, ARCOmadrid once again stands out for its high proportion of international gallery participation, almost 40% of the Fair, with programmes revolving around individual or dialogue presentations, placing the emphasis on the ARCOmadrid’s contribution as a space for the discovery of and understanding of the artists’ work. Along the same lines, around ten large format art pieces are distributed throughout ARCOmadrid under the Special Projects category, further confirming the galleries’ belief in presenting ambitious and cutting-edge projects.

For its part, international participation remains within the same parameters as in previous editions, with a percentage of foreign galleries that reaches 66.5% of the total. Once again, the participation of Latin America stands out -constituting 40% of the international segment-, with a total of 41 galleries from 9 countries joined on this edition by the special participation of Argentina as the guest country, with the support of the Argentine Ministry for Culture and artBA, consolidating ARCOmadrid as a Latin benchmark in Europe. 

GALLERIES AND ARTISTS

ARCOmadrid emerges as a mosaic, a fair of fairs, in which the programmes designed respond to a market evolution and adaptation. Its focus on the presentation of solo and dialogue projects makes both the discovery and re-discovery of artists possible. In addition to the SOLO/DUO’s, there will also be other inter-generational dialogues throughout the whole fair.

ARCOmadrid will once again enjoy its main axis, the General Programme, made up of 164 galleries selected by the Organising Committee, among which the return of galleries such as Lisson Gallery –with Ai Weiwei and Anish Kapoor; Hauser & Wirth -Louise Bourgeois and Jenny Holzer-; Michel Rein -Maria Thereza Alves and Jordi Colomer-; Denise René Galerie –Victor Vasarely and Yaacov Agam-, in addition to other important galleries that uphold their interest in ARCOmadrid, including Casas Riegner -José Antonio Suarez Londoño-; Chantal Crousel -Jean-Luc Moulene-; Esther Schipper –Thomas Demand and Ceal Floyer-; Jocelyn Wolff –Franz Ehrhard Walter and Francisco Tropa-  Mai 36 Galerie -Remy Zaugg-, particularly stands out.

The new Dialogues programme, with the collaboration of the Agencia Española de Cooperación Internacional para el Desarrollo (AECID), will include 12 galleries selected by María de Corral, Lorena Martínez de Corral and Catalina Lozano, whose stands will generate new contents as well as the in-depth presentation of artists such as Roman Ondak and Robert Breer –gb agency-, Ariel Schlesinger –Dvir- and Jessica Rankin -Carlier Gebauer-.  

The Opening section, focused on galleries with a maximum existence of seven years will be made up of 18 galleries, with two artists per stand, selected by Juan Canela and Stefanie Hessler. Among others, the artists Carme Nogueira –Kubik Gallery- and Luis Lázaro Matos –Madragoa-, will participate.

One of the Fair’s main protagonists will be Argentina Plataforma / ARCO, made up of a total of 12 Argentine galleries and 23 artists selected by Inés Katzenstein; from the internationally renowned Alberto Greco; Eduardo Stupia and Mirtha Dermisache, to others yet to be discovered by the public, including Diego Bianchi, Pablo Accinelli and Sol Pipkin.

In addition, the Dialogues section will have a special bond with Argentina thanks to the participation of some Argentine artists selected by Inés Katzenstein, in coordination with the curatorial team, such as Irene Kopelman –Labor-; Eduardo Navarro and Julio Le Parc –Nara Roesler-; Tomás Saraceno and Analia Saban –Tanya Bonakdar-, and David Lamelas –Jan Mot-, as well as Victor Grippo -Alexander and Bonin- and Jorge Macchi - Peter Kilchmann-.  

The extensive Argentine presence is evident throughout the Fair with artists from this country represented by both national and international galleries such as Leandro Erlich; Eduardo Basualdo; Claire de Santa Coloma; Guillermo Kuitca; Fabian Marcaccio; Sebastián Díaz Morales; Adriana Minoliti; Marie Orensanz; Edgardo Antonio Vigo; Aimée Zito Lema and Mercedes Azpilicueta, among others.  

Apart from the Argentine contents, there will also be an important representation of Latin American artists throughout ARCOmadrid. This is the case of Ivan Argote –ADN Galería-; María José Arjona - prometeogallery di Ida Pisani and Barbara Thumm-; Anna Bella Geiger –Aural and Mendes Wood DM-; Francois Bucher –Alarcón Criado-; Mariana Castillo Deball - Barbara Wien-; Ximena Garrido-Lecca-80m2-, in General Porgramme; Diango Hernández -Alexander and Bonin; Teresa Margolles -Peter Kilchmann- and Jorge Satorre –Labor-, in Dialogues, and Felipe Cohen and Pedro Cahetano  –Cavalo-; Jorge de León and Alberto Rodríguez Collía -Proyectos Ultravioleta-; Yornel Martinez and Eduardo Ponjuán -El Apartamento-, in Opening.

ACQUISITIONS COMMITMENTS

This edition will enjoy the support of some of the most important companies and collections. Examples are the Museo Reina Sofía; Colección Hochschild; Colección Helga de Alvear; Fundación María Cristina Masaveu; Banco Sabadell; Residencia 9915, which will conduct the research for its acquisitions programmes at the Fair and promote the internationalisation of the artists. There will also be other entities offering acquisitions support through awards, such as those organised by Audemars Piguet; illy caffè, NH Hoteles; Solán de Cabras; Cervezas Alhambra; Beep; Catalina d´Anglade; Art Situacions; Comunidad de Madrid, as well as various museums and public institutions. In addition, through the Fundación ARCO, IFEMA will add new acquisitions to its Collections, thus continuing its micro-patronage through actions such as the Fundación ARCO dinner, to be held in the Real Academia de Bellas Artes de San Fernando next 21 February.

SPECIAL GUESTS AND COLLECTORS

ARCOmadrid, with a budget of 4.5 million euro, assigns almost 20% to its international buyers and guest prescribers programme, which will draw over 250 collectors from 44 countries, and 150 institution directors, biennial curators and other international artworld prescribers to Madrid, in addition to international promotion initiatives and other direct actions with collectors from the main art markets.

Continuing last year’s initiative, ARCOmadrid will reincorporate thirty young collectors among its guests, who will take part in a different programme more in keeping with their style and preferences. This is a key strategy to renew and propel the main Spanish art market platform, which also has confirmation of the presence of patron collectors and museum members such as Whitechapel Gallery; Frac Aquitaine; Palais de Tokyo; Museo Nacional de Bellas Artes (AAMNBA); Mamco; Jeu de Paume; CAAC Mali; Centre Pompidou; Davis Museum of Wellesley College; MALBA; MoMA; MuBE; Musée d'Art Moderne de la Ville Paris; Tate Americas Foundation; Independent Collectors…

Along the same lines, ARCOmadrid will once again offer interested parties the First Collector by Fundación Banco Santander, the art acquisition advisory service during the Fair. For its part, again this year, the virtual platform Artsy.net will provide the opportunity to explore the Fair and its works online on its Website and the free Artsy App,  from 15 February.

PROFESSIONALS

ARCOmadrid enjoys the distinction of having been the first fair in the world to incorporate the voices of contemporary art professionals, thus becoming consolidated as a meeting point, a point of exchange and knowledge essential for critics, curators, institution directors and other professionals. The attendance of collectors and other artworld players, from over 40 countries, makes an intense programme of debates possible, creating a platform for reflection.  

On this occasion, the Forum will kick off with the participation of Norman Foster in a session co-organised by Círculo Fortuny, making way for the classic Forum on Collecting which, with the collaboration of the Fundación Banco Santander, will include sessions directed by Estrella de Diego as well as others, with the support of Ámbito Cultural" de "El Corte Inglés", by Judith Benhamou-Huet.

In addition to these, there will also be sessions directed by João Fernandes and Chus Martínez, as well as the talk Pacific Standard Time: LA/LA, with Pedro de Llano. For her part, Roberta Bosco, will direct Harddiskmuseum. Obras digitales únicas en Realidad Virtual, by Solimán López

ARCOmadrid will also host various public talks on artists in Argentina, both in the Forum and in the institutional stand of the country’s Ministry for Culture. In the Forum, Agustín Pérez Rubio, art director of MALBA -Buenos Aires-, will direct the session Writing, graphism and visual arts, and Manuel Segade, director of CA2M –Madrid- will be responsible for Bodies, sexuality and performance, both organised by Argentina Plataforma / ARCO. This will be completed with different talks at their institutional stand which, coordinated by Mercedes Pérez Bergliaffa, will enjoy the participation of Julio Le Parc, Ella Fontanals de Cisneros, Patricia Pearson and Hugo Sigman, among others.

The Professional Meetings, both the monographic and work sessions, will establish a closer link between the Fair contents and the goal of promoting synergies between museum representatives, curators and other professionals. João Fernandes, with the collaboration of AECID, will direct the VI Meeting of European and Latin American Museums. Similarly, the Museums Work Sessions, co-organised by Acción Cultural Española AC/E, will bring around 60 museum directors and representatives to Madrid from all over the world. This participation will be completed with the attendance of directors of museums and art centres from Spain, through ADACE.

There will also be other encounters directed by Juan Canela, Chris Sharp, Stefanie Hessler, Catalina Lozano and Miguel Amado, making room for the young curators.

ARCHITECTURE AND DESIGN AT ARCOmadrid

On this edition, the Fair will dedicate special attention to architecture and design. For the fourth year running, Andrés Jaque and his Oficina de Innovación Política will be responsible for the design of ARCOmadrid, to be joined by the Argentinians, Mariano Clusellas and Tomás Rowinski -Estudio Clusellas-, who are responsible for the architectural project of the galleries included in Argentina Plataforma / ARCO.

The VIP Lounge will be created by Briales del Amo Arquitectos and Patricia Reznak, the winning project of the V VIP Lounge Design Ideas Competition, jointly organised by the Fair and AD magazine, and undertaken along with Loreto Ramón-Solans, Eugenio Ampudia and José María Civit. On the inside, the Audemars Piguet space will house the winning piece of the V Award for the Production of a Work of Art by the artist Elena Bajo, a joint project presented by García Galería –Madrid- and ANNEX 14 –Zurich-. 

Similarly, the Fundación ARCO Lounge will house the work of the artist Francisco Tropa, and will enjoy the special intervention of the Madrid-based gallery Machado-Muñoz with furniture by Casa Muñoz. 

ARCOmadrid will provide other rest, gastronomy and meeting areas for professionals and public alike, including ARCOlunch by American Express and the Espacio Comer, to enjoy a varied selection by Solán de Cabras and Lateral; Sushita; illy caffè and Nonsolocaffé; Cervezas Alhambra and Florida Retiro, and Vilaplana.  

PUBLIC

The Fair will dedicate three days, 24, 25 and 26 February, to contemporary art enthusiasts and the general public, providing certain services and facilities to ensure they get the most out of their visit. To make access easier for a larger number of visitors, admittance on Sunday, 26 February, will cost 30 euro.  

Along the same lines, the Fundación ARCO is undertaking various initiatives aimed at the young public. In addition to launching the new Amigo Joven ARCO, aimed at people aged between 16 and 25 who receive advantages when visiting ARCOmadrid, together with Claribel Calderius and Daniela de Oteyza, it will also organise an ARCO Joven encounter to understand and collect young people’s concerns, with a view to adapting them and coming up with a programme in keeping with their needs.

Again this year, it will dedicate an area to the youngest visitors in the ARCOkids workshops which, designed by the Fundación Pequeño Deseo and promoted by DKV Seguros, bring the contemporary art world closer to children.

SUPPORT OF THE PRIVATE INITIATIVE

ARCOmadrid once again enjoys the support of the private initiative and of important corporations and institutions through the patronage of various areas or initiatives present in the Fair. Hence, this edition will include the participation of AECID; AC/E Acción Cultural Española; Fundación Banco Santander; Turespaña as well as Caixabank; American Express and Fundación Banco Sabadell, which will collaborate in various activities. There will also be leading companies such as Audemars Piguet; Ruinart; illy caffè; Solán de Cabras; Cabify; Cervezas Alhambra; Hoteles NH Collection; Sushita; DKV Seguros; Loewe; Vente Privée; Beep and Pompeii.  

ARCOmadrid 2017, organised by IFEMA, will take place from 22 to 26 February in pavilions 7 and 9 of the Feria de Madrid, from noon to 8pm.

 

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