Journalists and photographers interested in obtaining a pass card for Feria de Madrid exhibition centre must show their official press card or the card of the media for which they work at its press registration desks. In the case of collaborators, or those who do not avail of any of the above documents, they must produce an official letter from the head of the media requesting said accreditation. In both cases, the person must also show his/her personal I-D. Accreditation can be requested personally at the Press Registration Desks, located in both the North and South entrances to Feria de Madrid. All journalists and photographers for conventional and electronic media, TV cameras, and journalists from agencies and company press offices can request a Feria de Madrid press pass. Accreditation is personal and non-transferable. Accreditation will not be extended to media personnel from administration. Press accreditations are issued exclusively to the media. Bloggers must apply by email for accreditation in advance, providing all their personal details as well as links to the blog. IFEMA’s Department of Communication reserves the right to authorize such accreditation, after assessing the blog’s contents, quality and impact.