• The new edition of MOMAD, organized by IFEMA MADRID, will focus on sustainability as one of the key objectives of the sector. • The fair, which will take place from September 17 to 19, will feature a wide variety of national and international brands that want to take care of the planet with their collections.
MOMAD, the International Fashion, Textile, Footwear and Accessories Fair, organized by IFEMA MADRID, continues the path undertaken to reduce, hand in hand with the sector, the negative environmental impact, by betting on its own actions, and via the participation of exhibitors who join this goal, in addition to various presentations that will address this issue in the MOMAD 4.0 by CORREOS Forum.
Therefore, in yet another edition, MOMAD will have a space dedicated to firms that are committed to sustainability in fashion. They will be located in the same area, so that it will be easier for the professional to find the great variety of consolidated brands of men's and women's fashion, accessories, eyewear and footwear from different parts of Spain and Europe, which work consciously toward the goal of sustainability.
Thus, visitors to the fair will be able to learn about the work carried out within the fashion sector, both for men and women, by entities such as Associação Between Parallels, which, in Portugal, works for design and sustainable development; Wasted Couture, which does so with handmade creations in a post-apocalyptic style from Poland, as well as Chérubin Organic, which designs clothing for children while taking into account their well-being and that of the planet. Finally from Italy, Zummy applies green fashion to clothing and accessories.
In the world of accessories, visitors will be able to see the products made by companies such as Linnoa Bags, one of the leading national brands at the fair, which uses natural and environmentally friendly fiber in its bag collections. Originating in Italy, Innbamboo The Original will exhibit the different creations of versatile foulards, and from Portugal, Marita Moreno presents fashion accessories based on sustainable creations.
Footwear is also a sector where important work is being carried out in favor of sustainability. Wisuland will also participate at MOMAD in this capacity, which uses organic materials to produce handmade sustainable design shoes in Spain; as well as Inescop, the Footwear Technology Center, responsible for developing strategies for the productive and sustainable improvement of these accessories, will take part in MOMAD, among other participations. Nomadic State of Mind, which offers eco-sustainable sandals and accessories made from recycled materials, will also attend. Fair trade products handmade in Nicaragua.
There will also be room for sustainability in the MOMAD 4.0 by CORREOS Forum, one of the thematic blocks around which the presentations will be based. In this space, the new trends to be worn in the spring-summer season of 2022 will be analyzed, as well as their implication in the market and retail along with their application in circular economy. In addition, there will be a discussion on how it is possible to generate a positive impact on the environment and on the people who are part of the value chain, under the title #ModaConSentido, or how to apply sustainability through the virtualization of business processes and new trends on sustainability and fashion.
According to Julia González, director of MOMAD, “it is important that brands become involved and possess a sustainable conscience, as this is the reality we have to face.” For this reason, she adds that “we, in our position as organizers, are also making an effort in this same direction through the logistics surrounding the fair and the stimulus that we generate from the Organization itself. In short, we hope that all the entities that make MOMAD possible will contribute their grain of sand towards sustainability.”
The next edition of MOMAD will be the ideal space where all segments of the fashion industry can meet and discuss what the fashion sector will be like in the coming years, along with new trends and the application of digital tools.
Because It Makes Sense to Return
MOMAD has created this campaign with the aim of encouraging and boosting the fashion industry's desire to empower their businesses and the sector. A sensory experience that can be undertaken at the fair from September 17 to 19 in Pavilion 8 of IFEMA MADRID. The fair will be held in a hybrid format and will be the best reflection of the drive to promote the return to business in this sector.
Want to see the campaign? Visit the official website of MOMAD.