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Momad will offer innovative solutions with differential value for the fashion industry in its Momad 4.0 area

At this edition exhibiting companies will focus their proposals on point of sale equipment, software and technology, and e-commerce advice

In the new Brands Connection space, brands will be able to show their multimedia content

Participating companies include Instore, Tepima, Lectra and TLG Commerce

08 Feb 2019

Momad, Madrid is Fashion, continues to drive innovation and digitisation, offering solutions that provide differential value to fashion industry brands, manufacturers and retailers. 

That is why, at this edition of the fair, Momad 4.0 will once again showcase this field's advances and innovations from 8 to 10 February at IFEMA-Feria de Madrid, so that professionals can discover the best options available for their businesses first-hand. This time the 4.0 area will move its exhibition space to the front of hall 2, by the hub connecting to hall 4, leading directly to the Bisutex trade fair, which will coincide with Momad.

In addition, the new "Brands Connection" space has been created as a segue between both fairs, enabling visitors to enjoy an interactive experience where exhibiting brands will have the opportunity to show their multimedia content.

Exhibiting companies at Momad 4.0 will offer e-shop fitting solutions with Instore and Tepima, as well as software and technology solutions with Lectra, and e-commerce advice and communication with the TLG Commerce agency.

Instore's collaboration has extended to Momad as a whole, since the experts from this firm have offered their advice to fair exhibitors on participating in the best stand design contest. This company, which is dedicated to retail and events, has more than 20 years of experience providing exclusive design, production and installation services, specialised in point of sale and production for events. They have a creative team with expertise in commercial interior design and visual communication, furniture manufacture, display units and decorative elements, as well as top-tier retail displays.

Technology and customisation

Simultaneously, Momad 4.0 content will be disseminated at the Momad Forum, the fair's knowledge area, located in the central square of hall 12 on Friday, 8 February, Momad's the first day. The Momad 4.0 programme will be inaugurated by a representative from Lectra (12 pm), focusing on the theme "Fashion on Demand - The future of fashion resides in individuals", treating customisation as a multifaceted approach to provide added value to customer service. Founded in 1973, Lectra now has 32 subsidiaries around the world and proposes the most innovative technology to facilitate companies' digital transformation.

After that the TLG Commerce (Trilogi) agency, an e-commerce leader within the fashion and retail sector with more than 19 years of experience, will give a presentation entitled "20 Tips to multiply your e-commerce sales”. Then, Cristina Castillo, coach and author of the book “Vendedores de emociones” ("Sellers of emotions"), and creator of the Retail School, will address a fundamental and essential issue in the omnichannel era: how to generate experiences at the physical store capable of taking the customer further. Castillo will explain the key elements that leave the impression in customers needed to make the definitive difference.

Furthermore, Tandem UP will be analysing the opportunities and the state of the fashion sector in the marketplace, and the specific case of Amazon will be discussed. Plus, the Momad Forum will be rounded out with other speakers presenting content on digitisation in innovation: The Valley will talk about omnichannels, ModaEspaña will discuss RFID tagging, and B-influencer will explore influencer marketing.