Mercedes-Benz Fashion Talent celebrates its 20th edition, discovering and giving visibility to emerging talent in Spanish fashion. Created to recognise creativity and support new designers, throughout its history the award has consolidated the careers of many of its winners, being the first step in their immersion in the industry and opening the doors to their first international fashion shows.

For 23 years, L'Oréal Paris has been presenting the L'Oréal Paris Award for the Best Collection by a designer and the L'Oréal Paris Award for the Best Model at Mercedes-Benz Fashion Week Madrid. With these awards, the brand recognises the work behind each garment, each look, as well as the talent of all the teams. In this way, it contributes to boosting the fashion and beauty industry in Spain.

The first edition of the Allianz EGO Confidence in Fashion award, held in September 2021, was born out of a need detected in the Spanish fashion sector: that of boosting the entrepreneurial vision of young creators to develop their creativity and bring commercial viability to their brands. Allianz now presents the third edition of this recognition, with the aim of supporting these emerging designers in the first steps of their careers and helping to ensure that the future of fashion is plural and sustainable.