Mercedes-Benz Fashion Week Madrid

For 24 years, L'Oréal Paris has been presenting the L'Oréal Paris Award for the Best Collection by a designer and the L'Oréal Paris Award for the Best Model at Mercedes-Benz Fashion Week Madrid. With these awards, the brand recognises the work behind each garment, each look, as well as the talent of all the teams. In this way, it contributes to boosting the fashion and beauty industry in Spain.

The first edition of the Allianz EGO Confidence in Fashion award, held in September 2021, was born out of a need detected in the sector: to promote the business vision of emerging designers and provide commercial visibility to their firms. Allianz now presents the seventh edition of this recognition, with the aim of supporting these creators in the first steps of their careers and promoting a plural and sustainable future for Spanish fashion. 

Since its creation in February 2013, the Mercedes-Benz Fashion Talent Award continues to support emerging talent in Spanish fashion. Created to recognize their capacity for innovation and creativity, it has established itself as one of the most recognized awards for new creators.

The selected firm will have the opportunity to participate in one of the international catwalks sponsored by Mercedes-Benz such as Mexico, Prague or Tbilisi and will thus join the trail of other great names in fashion such as Pepa Salazar, Ernesto Naranjo, Outsiders Division, 404 Studio, JCPajares or Dominnico.