News

Constanza Cavalli Etro and Silvia Argüello to receive the Fashion Game Changers Recognition for transforming the narrative of Latin American fashion and redefining the region’s place within the global fashion system. As a special guest of the upcoming Mercedes-Benz Fashion Week Madrid edition, Latin American Fashion Awards will present Colombian fashion house Agua by Agua Bendita.

Latin American Fashion Awards brings Agua by Agua Bendita to the official Mercedes-Benz Fashion Week Madrid calendar. The globally influential platform, Latin American Fashion Awards, will present the Colombian brand at the upcoming September 2026 edition—further extending Madrid’s international reach while amplifying some of the most compelling voices in Latin American fashion.

UDIT, the University of Design, Innovation and Technology, has hosted the inaugural meeting of the committee to define the key pillars of the next edition of EGO. Mercedes-Benz Fashion Week Madrid will be held from 14 to 19 September.

The event continues to evolve, deepening its ties with Madrid through six days of runway shows staged in some of the city’s most iconic venues, while stepping up its drive to strengthen its international profile. Brands interested in participating in the 84th edition can now apply via the official Mercedes-Benz Fashion Week Madrid website.