The 73rd edition of MBFWMadrid at IFEMA MADRID is a Great Success in its Commitment to a Hybrid Format
• More than 3 million impacts generated due to the coverage in the varying social media of MBFWMadrid, and more than 90K page views on the runway’s web platform • 34 designers comprised the official calendar of MBFWMadrid in the second edition held with the implementation of health restrictions due to COVID-19 • MBFWMadrid was the world’s first hybrid runway show with runway shows and in-person attendance • A rigorous security protocol allowed the carrying out of the event, which has received nearly 6,000 attendees to all its shows held inside and outside IFEMA MADRID, during its four days.
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