Two days after the opening of what will be one of the first international fashion events to present its collections with a mix of face-to-face shows, digital parades and Fashion Films, MBFWMadrid launches its new digital platform offering a superb format to give visibility to IFEMA's first major event in its commitment to "hybridization"
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The new edition of MBFWMadrid will take place from 10 to 13 September, 2020 in Hall 14.1 of IFEMA • Big names in Spanish fashion are taking part in this hybrid event to support and highlight national design in these troubled times for the industry • This will be a special edition, marked by significant security measures that will guarantee the holding of the major national fashion platform
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• This will be the first post-Covid MBFWMadrid and is set to be a hybrid event that combines physical catwalk shows with performances, fashion films and an off-programme • Pertegaz, Palomo Spain, Andrés Sardá, Ángel Schlesser, Agatha Ruiz de la Prada and Dominnico will all present their collections in different ways. Isabel Sanchís will be participating for the first time
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• Organised by IFEMA, the fashion show will be held in a hybrid format, combining the in-person presentation of collections with the broadcasting of fashion shows and other content through a new digital platform
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