Press accreditation
The application period for press accreditation for the September 2026 edition of Mercedes-Benz Fashion Week Madrid is now open.
Applications may be submitted online until 30 August.
HOW DO I APPLY FOR ACCREDITATION?
The accreditation application process will remain open until 30 September and must be completed exclusively through the link provided at the end of this page. Once you access the form, you must submit one application for each professional profile attending the event (editorial staff, photographer, camera operator, etc.).
If your attendance at Mercedes-Benz Fashion Week Madrid is solely for conducting interviews and you do not require access to the runway shows, please contact [email protected] to arrange a specific pass. In this case, it will not be necessary to complete the accreditation process described above.
Press accreditations will only be valid for the shows for which you have requested access. If you are responsible for managing accreditations for your media outlet, we kindly ask that you only apply for accreditation for professionals whose attendance has been confirmed. This will help ensure that other media organisations can also attend the event, as seating capacity is limited.
Due to the reduced capacity of the press seating area for this edition, we kindly ask accreditation managers from each media outlet to adjust their requests to the actual number of professionals covering each show. This measure will help optimise seat allocation and facilitate attendance by the greatest possible number of media organisations.
Accreditations managed by Mercedes-Benz Fashion Week Madrid will only be valid for the runway shows included in the official calendar. Access to shows presented in the OFF schedule is managed directly by each participating designer or brand.
IMPORTANT REMINDERS!
- Submitting an accreditation request does not guarantee attendance. Accreditation applications must be reviewed, approved and confirmed via email; approval is not granted automatically upon registration.
- In the event that you have an approved accreditation and an assigned seat but fail to attend a show without prior notice, the organisation may reassign your access priority for future applications in order to optimise occupancy of the press seating area.
- Applications will be processed and responded to approximately 15 days before the week in which Mercedes-Benz Fashion Week Madrid takes place.
- The press room will not provide computers; therefore, attendees are required to use their own equipment.
- Runway show photographs may only be used for editorial and informational purposes and may never be used for commercial, advertising or promotional purposes.
- Access to the press area is not permitted for individuals under 18 years of age, nor for anyone not carrying their physical accreditation badge.
- Any accreditation that does not correspond to the accredited media outlet, or does not match the holder's photograph, will be withdrawn.
If you are an influencer or a digital content creator (YouTube, Instagram, X, TikTok, Facebook, Podcast), please complete the content creator accreditation application form, provided that your channel meets the following requirements:
- Your channel and/or profile must have been active for at least 1 year.
- On social media platforms (YouTube, Instagram, X, TikTok and Facebook), you must have at least 8,000 followers and/or subscribers (combined totals across platforms will not be considered).
- Bloggers must have more than 6,000 followers and/or subscribers.
- Podcasts must have more than 4,000 followers and/or subscribers.
- The channel may not follow more accounts than it has followers.
- The channel must be exclusively focused on content related to the themes and industry of Mercedes-Benz Fashion Week Madrid.
- A maximum of two people may be accredited per channel and/or profile.
CONTACT
For any questions, operational enquiries or general information, please contact [email protected].
Steps to apply for your press accreditation:
- Access and complete the form by clicking on the button "Press accreditation form".
- The system will ask you to attach a scanned copy of your valid press card issued by organisations, associations, professional bodies and trade unions for the print and written press registered in Spain, or by organisations belonging to the International Federación Internacional de Periodistas (FAPE). Failing that, attach a copy of an article published in the last three months signed by you, or a letter from the media outlet you work for confirming your journalistic work.
- The application form is for individual use. A different email address must be used for each application. Applications for accreditation for teams as a whole will not be accepted.
- Communications departments of institutions, associations, companies and NGOs are not considered press. Audiovisual production companies and exhibitors’ communications, marketing, advertising or public relations agencies must request an exhibitor pass from the client.
- If you are a content creator on digital channels (YouTube, Instagram, X, TikTok, Facebook, Podcast or Blog), the accreditation application process is the same, provided your channel meets these requirements:
- Minimum channel age: 1 year
- Content related to the trade fair sector.
- Followers:
- Social media (Instagram, Facebook, YouTube, X and TikTok) → over 8,000
- Blogs → over 6,000
- Podcasts → over 4,000
- Must have more followers than accounts followed
- A maximum of two accredited persons per channel
- IFEMA MADRID’s Communications Department assesses each press accreditation application on a case-by-case basis.
- If your application is approved, you will receive an email containing a link to the registration portal, where you can download your press pass to your mobile phone. If your application is rejected, we will contact you.
Press accreditation enquiries: [email protected] / [email protected]