Welcome to Cibelespacio

In this edition Morocco will be the Official Destination of Mercedes-Benz Fashion Week Madrid. Its stand in the Cibelespacio will bring Madrid closer to a universe full of Inspiration, Creation, Movement and Light... Morocco, Kingdom of Light'.

To have the opportunity to get to know the richness of the country in person, Fashion Week attendees will be able to participate in a draw to win 3 luxury trips for two to Morocco, the drawings will be held on Friday 17, Saturday 18 and Sunday 19 February.

At the stand, visitors will also be able to discover the country's gastronomy through the showcookings 'Healthy Secrets of Morocco' by Chef El Hadi, a renowned star on Moroccan television. There will also be a corner for interviews with celebrities, influencers and visitors to Cibelespacio, and all the fashion shows will be streamed on the giant screen. On Saturday 18th in the afternoon there will also be time to enjoy the rhythm of Kingdom of light Session by Sergio Wos (Blue Marlin Ibiza). And, of course, there will also be gifts for all those who visit the Morocco stand.

For yet another edition, Iberia is once again supporting the great fashion catwalk in Spain. The airline maintains its VIP lounge space at MBMFW, a meeting point where designers, distributors, journalists and other industry players will be able to meet. 

And now, in Cyberspace there will also be time for shopping, because in the Iberia shop you can buy airline products such as aeroplane models, T-shirts, unpublished works and even a special edition of the new uniform bag designed by Teresa Helbig. 

During MBFWMadrid, the Allianz EGO Showroom will showcase the new talents of national fashion. In addition, attendees will be able to dive into the seabed and immortalise it with an original video recorded in 360º or take home a Moon Message Bag, the essential accessory of the season. They will also be able to attend the Allianz Talks on innovation, sustainability and entrepreneurship in the fashion industry. 

From Thursday 16 to Sunday 19 February
The Allianz EGO Showroom will showcase the creations of the 15 emerging designers who aspire to the Allianz EGO Confidence in Fashion Award. For this edition, the space is inspired by the seabed and its biodiversity to focus on the need to preserve seas and oceans and, in particular, on the care of the Mediterranean Sea.

From Thursday 16 to Sunday 19 February
WALL - Pose on the Allianz EGO Wall to immortalise your visit to MBFWMadrid with an original 360º video, a scenario that represents the marine biodiversity of the Mediterranean Sea, which will make you feel like you are at the bottom of the sea. 

From Thursday 16 to Sunday 19 February
MOON MESSAGE BAG - Take away a half-moon bag when you visit the Allianz EGO Showroom, the trendiest accessory of the season made with sustainable fabric. 

Friday 17th at 18:00
Allianz Talks: María Abajo, founder of Less & Conscious - Talk about her experience as founder of Less&Conscious, in which she will explain how being true to her values has managed to define her profession and her project. From sharing her discoveries on social networks about good practices to having her own podcast. And how she has become an authoritative voice in the sector. There will also be a focus on the present and future of sustainable fashion. And how her values and those of Allianz have in common the will to build a better tomorrow.

Saturday 18 at 18:00
Allianz Talks: Sepia - Talk about Sepiia's trajectory as a Spanish fashion brand pioneer in the manufacture of smart shirts. The aim is to share how we can rely on technology and innovation to develop a 100% sustainable business model. To discuss the present and next steps in responsible fashion. And to point out how Sepiia's values and Allianz's are aligned for a more optimal future together.

During MBFWMadrid, MÓ, the exclusive brand of Multiópticas, will have an experiential stand where the FRONT ROW capsule collection will be presented and available for sale. This collection is inspired by the world of haute couture, the catwalks of major brands, designers and supermodels. Once again, trends and fashion are reflected in the Front Row collection. With shapes that exude glamour and sophistication, while striking the perfect balance between timelessness and modernity. In addition, the palette of saturated solid colors manages to create stunning pieces with a lot of presence.

Throughout the days of the MBFWMadrid at the stand of Mó de Multiópticas you can find the following experiences:

Thursday 16

First thing in the morning, the finalists of the Mó and Allianz EGO contest, which supports young Spanish fashion talents, will be unveiled. Later we will have the presence of the creators of the slow fashion Spanish fashion store ES-FASCINANTE. To end the day we will have a break at MÓ BAR, come and discover it.

Friday 17th

You will be able to see the artist Brianda Fitz James customizing Front Row bags with a unique live design. In the afternoon we will have the second Fashion Talk of the week by Juan Avellaneda, don't miss his tips on trends! At the end of the day MÓ BAR will reopen so you can take a break.

Saturday 18th

Artist Brianda Fitz James will return to our booth to customize Front Row bags live with her unique designs. In the afternoon the MÓ BAR will return to give you a break.

Sunday 19th

On the last day, the expected winner of the Mó and Allianz EGO contest will be announced, who will have the opportunity to design the next Mó capsule collection.

If you want to discover the authentic luxury of Madrid, don't miss the stand of Thompson Madrid, Official Hotel of the MBFWMadrid. With the slogan "Con la cultura por Montera", Thompson Madrid is the new space of conversation between fashion, art and design "a la madrileña". Move to its unique spaces, the rooftop with the best views of the city, its restaurant The Omar or its piano bar Hijos de Tomás, belonging to La Ancha group.

Would you like to live the Thompson Madrid experience? Don't miss the opportunity to participate in the raffle for a drink for two people at Hijos de Tomás or enjoy a night with breakfast for two.

Remember to take your picture in our chester and share it on your Instagram mentioning @thompsonmadridridhotel!

For 24 years, L'Oréal Paris has been supporting Spanish fashion as one of the main sponsors of MBFWMadrid. It is also the official makeup artist and hairdresser of the event.

In this edition, the firm will organize the "Desfila tu Valía" fashion show. Inspired by the brand's iconic slogan, "Because we are worth it", this fashion show is a statement of intent to inspire all women to show themselves without complexes and with confidence to the world.

Those attending the stand will be able to take the Stand Up Against Street Harassment training on iPads installed in the space. After the training, they will be able to take a snapshot image that they can post on their social networks with the hashtags #DesfilaTuValía #WeStandUp #LorealParisEspaña and on a wall of images that will be located at the stand.

In addition, L'Oréal Paris will present as part of this edition one of its new launches: the "Colors of Worth" lipsticks, which are linked to the brand's values of female empowerment. Visitors to the stand will be able to put on their make-up and "parade their worth" on the catwalk installed in the space.

From Thursday, February 16 to Sunday, February 19

During the four days of the event, the public of MBFWMadrid will be able to approach the Mercedes-Benz stand to be carried away by the spirit of its new campaign "Land, Sea and Air". A place to enjoy fashion more than ever, watch the fashion shows live, have a drink at the new Mercedes-Benz Café or pose with the iconic star of the brand in its XXL version.

Thursday, February 16

Time: 16.45h to 17.15h

"Stylist's Word" with Víctor Blanco

Moderated by journalist María José Pérez

What does it really mean to be a fashion stylist? What are his expert tips? In this meeting, Víctor Blanco will share the secrets and keys of a profession that has led him to live between the two sides of the Atlantic. Specializing in celebrities and red carpets, he has worked with Oscar-winning international actresses such as Helen Mirren, Marcia Gay Harden and Rita Moreno, to national artists such as David Bisbal, Nieves Álvarez or Ester Expósito. A colloquium that will also include a practical part where you can learn styling tips, trends and shopping advice. 

Friday, February 17

Time: 16.45h a 17.15h

She's Mercedes Fashion Talk with Blanca Bleis, CEO and founder of Bleis Madrid.

Moderated by journalist María José Pérez

A She's Mercedes meeting created to connect and empower women with Blanca Bleis, CEO and founder of Bleis Madrid. After settling her personal career in one of the fashion capitals and thanks to her experience in New York Fashion Week, as well as the luxury firm Proenza Schouler, Blanca creates in 2017 her own firm with a single desire: to recover the hand-finished women's tailoring.

A unique opportunity to learn all about one of the brands that leads the movement of silent luxury through artisanal mastery, timelessness and made in Spain. In addition, its protagonists will also talk about the role of women in the industry and the challenges of starting a business from scratch.

Saturday, February 18

Time: 16.45h to 17.15h

Upcycling workshop: customization of T-shirts

A practical workshop open to the entire Cibelespacio, in which the public will be able to customize their own t-shirts through manual techniques such as embroidery and printing. An original workshop that demonstrates that a new fashion is possible, giving a second life to our clothes, as well as contributing to the reduction of the negative environmental and social impact of mass consumption. People who come to the Mercedes-Benz stand will be able to get their own personalized T-shirt as a gift.

Dorsia Clinics will have a totally innovative, lively and dynamic stand during the four days of MBFWMadrid with in which we will have several spaces dedicated to the participation of the attendees. This year Dorsia seeks to empower itself, to bring out its most daring, wildest side. Expressing, expanding and externalizing are part of the campaign and brand values. The strong color palette, the striking lighting and the vegetation and fauna fill with emotion a unique and different space that will be difficult to forget, welcome to the Dorsia experience.

The foundations of Dorsia Clinics are built from strong, independent and empowered people. We have broken with all the established canons, taking beauty to its maximum expression, listening and accompanying our community to feel free, self-confident and valued. The person who is part of the Dorsia community is a self-confident person, eager to take on the world and to overcome any obstacle that may stand in their way.

Thursday 16th

Interactive roulette and photocalls: We have 2 types of photocalls, the first one consists of a wall with flowers with the phrase "Exteriorizarte" and the second one has a hexagonal shape in which the inside is composed of mirrors giving an effect of depth and light, in turn we have a figure of a cheetah / panther inside.

On the other hand, the roulette game is one of the main interactions dorsia-assistants. The roulette has different boxes in which several prizes will be raffled, such as free sessions or discounts for treatments, tote bags, etc.

Friday 17th

Presence of the artist Aaron, our Dj, who will play music intermittently according to the timetable of the fashion shows. He will be present from 16:30h to 20:30h.

We will also have the influencer Ángela Rozas (@madamederosa), from 18:30 to 20:30h, as a representation of a self-confident and empowered figure that breaks the established canons and taking beauty to its maximum expression.

Saturday 18th

From first thing in the morning we will have Alejandra Mera, medical advisor of Dorsia clinics. We will prepare an interview in which she will answer several questions related to the treatments we offer at Dorsia.

Later, will be present the artist Aaron, our Dj, who will play music intermittently according to the schedules of the parades. He will be present from 16:30h to 22:00h.

During MBFWMadrid, we can count on the presence of AEG, a brand of high-end appliances. For AEG the avant-garde, technology and sustainability are the pillars on which to build a better future and find the ideal way to take care of our clothes, because there are garments that are more than a piece to wear. For that reason, AEG joins this new edition of MBFWM so that we take better care of those special and designer garments that we keep with care in our closet. Garments that with proper care we can extend its life, thus being more sustainable and environmentally friendly.

During MBFWMadrid you can discover the benefits of AEG products from the ProSteam range at its stand and enjoy the following experiences:

From Thursday 16 to Sunday 19:

The public will be able to enjoy the AEG Fashion Care Room, a meeting place for fashion-lovers where they can learn more about fashion and discover the best way to take care of their clothes. They will be able to learn about the benefits of its new technology through an installation where the function of the AEG filter is represented and take pictures in its wonderful Laundry Mirror.

Also, you will be able to pose in their AEG POSE, and by sharing your photo via Instagram, get the Ynésuelves totebag for AEG and enter directly into a draw for one of the AEG products.

Friday 17:

The winners of the sweepstakes launched through their Instagram profile will be able to enjoy on Friday, February 17 at 13:00 h a Slow Fashion Talk together with María Osorio co-founder of the fashion and jewelry firm Ynésuelves and journalist Flora González where they will talk about the importance of taking care of our clothes, and therefore the planet, as well as, the values of the Ynésuelves brand aligned with those of AEG and its continuum collection project.