The Cibelespacio is a major point of interest at each edition of MBFW MADRID. It is the area of stands surrounding the two halls of catwalks in pavilion 14.1 of IFEMA. Here, different sponsoring brands provide daily activities aimed at the visiting public to promote their products and market their latest releases. The Cibelespacio also includes the SAMSUNG EGO Showroom, with direct sales of creations from a selection of young designers, as well as the latest fashion technology and the stands of the main fashion brands.
Foro escuela moda ELLE
12:15 h: Ana Fernández Pardo
Position: Representante de Influencers
16:30 h: Isabel Zancajo, L'Oréal
Position: Jefa de Prensa de YSL y Biotherm
Thematic: Comunicación de Marcas de Belleza
18:15 h: Javier Plazas
12:15 h: Jessica Michault, GPS RADAR
Position: Senior Vice President de Launchmetrics
Thematic: How to Build Buzz for your Brand
17:00 h: Pelayo Santos & Luis Miguel Gómez, Newlink Group
Position: Digital Marketing
Thematic: Agencias de comunicación ft. marcas de moda: el match perfecto
18:45 h: Carolina Álvarez-Osorio, ECOALF
Position: Global Marketing & Communications Director ECOALF
Thematic: Sostenibilidad e Innovacion
11:15 h: Francisco Javier López Navarrete, mindway
Thematic: El impacto de la innovacion en la Moda
12:45 h: Aida Ribalta, Aristocrazy
Position: Directora de HR
Thematic: Perfiles en Moda: Más allá del Diseño y el Marketing
17:15 h: Fatima Ait Zahrire, Hawkx
Position: International fashion marketing consultant
Thematic: Influencer Marketing: Retos del futuro desde un punto de vista empresarial
12:15 h: Magali Yus, El Corte Inglés
Position: Head of Media Relations & PR at El Corte Inglés
Thematic: Comunicación de Marcas de Moda
16:45 h: Carlos Macho & Marta Gui, Wallapop
Position: Brand&Communications Manager - Digital Strategist Manager
Thematic: Nuevas plataformas de Moda
18:15 h: Carmen Bejerano, ELLE
Position: Redactora Jefe de ELLE.es
Thematic: Redes Sociales: El espacio donde reina el contenido
Once again, Mercedes-Benz shows its support for the fashion scene in Spain by becoming the main sponsor for Mercedes-Benz Fashion Week Madrid for the 16th occurrence, strengthening its support and commitment to Spanish design by promoting both established brands and emerging young talent.
As the years have shown, Mercedes-Benz and fashion form a perfect tandem, both nationally and internationally. This close relationship has been strengthened in recent years, evident by the values they share such as innovation, elegance in design, aspirationality and the constant search for perfection.
For this reason, the premium German automotive brand shows its continuous support for all typed of designers through its Mercedes-Benz Talent award.
This year L’Oréal Paris celebrates 20 years of supporting the Spanish fashion industry as one of the principal sponsors of MBFW Madrid for the 40th consecutive edition.
During the week of Spanish fashion. L’Oréal Paris works hand in hand with the great Spanish designers to help create the next beauty trends of the Spring/Summer 2020 season. An entire team of brand professionals, complete with hair stylists and makeup artists, work together with designers to produce the perfect look to accompany collections presented the catwalk, thus achieving the perfect union between fashion and beauty.
L’Oréal Paris, the company that through its slogan ¨Because you’re worth it¨ that bets for an empowered, independent, beautiful woman inside and out, climbs back on the catwalk to show their expertise, professionalism and enthusiasm giving life and recreating the beauty looks that star in every minute of the catwalk during Madrid fashion week
To celebrate its 20th year of support for Spanish FASHION, the cosmetics company will be presenting a special surprise.
Samsung returns to the largest fashion event nationwide for the 12th consecutive edition of Mercedes-Benz Fashion Week Madrid. The technology giant reinforces its link with fashion, betting on innovation and design and promoting new generations so they can grow professionally.
Samsung´s commitment to Spanish design is evident in their continuation of presenting Cibelespacio. This year, the Samsung zone will be starred by its SMART girl, women without limits who create, inspire, innovate and share with others- a place to dream and live the Galaxy experience.
Samsung strengthens its unconditional support for innovation in the fashion industry by offering at this outstanding awards in its Samsung Ego Innovation Project during this edition of MBFW Madrid. The program of fashion shows will bring together the ideas of 9 immerging creators, and 15 developing firms will participate in the Samsung Ego Showroom with direct sales of collections to the public.
Dyson is the firm that has revolutionized the world of beauty with its innovative design and technology and expertise in the science of hair care for all its consumers. The company will once again equip all the backstage hairdressing positions during MBFW Madrid. The professionals, who work meticulously to achieve an impeccable result in hair styling, will be able to fine tune all models, thanks to the Dyson Supersonic Dryer and their second jewel in beauty technology: the Dyson Airwrap Molder.
Dyson has become the indispensable tool for many beauty professionals who seek perfection in hairstyling without damaging hair. Therefore, taking into account the needs of stylets and consumers, the latest launce of the new Dyson Airwrap Molder joins the Dyson Supersonic dryer and creating a new line of personal care in its products portfolio. These tools not only achieve desired results, but thanks to their technology , hair never suffers from extreme temperatures, thus maintaining the natural shine. A perfect tandem to live up to a great week of fashion.
Once again, Iberia will bring the Iberia Premium Lodge to Mercedes-Benz Fashion Week Madrid and will open its doors as a meeting place for designers and professionals of Spanish fashion.
Iberia is the leading company in Spain for routes between Europe and Latin America. Together with its subsidiary Iberian express and its franchise Iberia Regional Air Nostrum offers around 600 flights a day to fifty countries in Europe, America, Africa, the Middle East and Asia with a fleet of 114 aircrafts.
In 2017 Iberia received its 4th star from Skytrax, in 2016 and 2017 it was the most punctual airline in the world and in 2018 the third in Europe, according to FlightStats. Iberia´s hub is at the Madrid airport and is a member of the one world alliance which offers more than 14,000 daily flights to nearly 1,000 airports in more than 150 countries.
Iberia is an ambassador of Spanish culture in all forms of expression on the nearly 50 countries around the world where it flies. The company has always supported the talents of great artists, athletes and other Spanish geniuses who have placed Spain at the top, including big names in fashion such as Pertegaz, Berhanyer and Teresa Helbig, among others.
Royal Bliss will be the official drink mixer provider for the fourth consecutive time at Mercedes-Benz Fashion Week Madrid, the great catwalk of Spanish fashion.
Royal Bliss was born to enhance the unique blend that one carries inside, providing complex flavors with more than 400 nuances and unlocking a door to unlimited compositions. A wide variety of mixers created to transport us to a unique experience with each sip.
From is space in the Kissing Room, Royal Bliss will welcome each designer and their guests at the end of each parade, offering an infinity of sensations through its range of mixers with tonic, aromatic, citrus, ginger ale and the latest release, Ginger Beer.
Font Vella, the leading brand in the national market in natural mineral water and Fonter, a benchmark in sparkling mineral waters due to its fine bubbles of unique origin in the Mediterranean, have once again showed their commitment to Spanish fashion and MBFW Madrid through their continued partnership.
At the Font Vella stand a recreation of the natural locations and source of water will be on display. The stand will incorporate a recycling bin where attendees can dispose used bottles in order to give them new life. In addition Fonter will be offering tastings of its new lemon and lime drink varieties. This new low-calorie formula, based on natural mineral water with gas, is free of artificial flavors, colors, sweeteners and preservatives.
Mo, the exclusive brand of Mulitopticas, debuts at this third edition as one of the official sponsors of MBFW Madrid, thus becoming the official brand concerning accessories for the most important event in Spanish fashion.
The brand has created a novelty ¨Mo Front Row¨, a special collection of sunglasses for Fashion Week that will be on sale at the event, in all Multiopticas optics and on the web at www.multioptics.com.
Mulitopticas is the leading company in the optical sector with the largest market share in Spain. It has more than 40 years of experience and is made up of more than 300 partners and collaborators, a distribution network with more than 2000 professionals in the national territory.
Grey Goose vodka
Grey Goose, the premium brand of vodka, is a new sponsor of Mercedes-Benz Fashion Week Madrid, the great Spanish fashion catwalk that presents the creations of the most renowned Spanish designers.
Grey Goose is a benchmark of luxury and quality thanks to its characteristics and production process, which is carried out entirely in France from harvesting to bottling through grinding and distillation.
Through its new campaign, Celebrate Grey Goose aims to give consumers what they currently look for in luxury brands: personal satisfaction is no longer achieved by impressing others but by celebrating moments that matter most to each individual in a close and authentic way.
Only YOU Hotels
Only YOU Hotel Atocha and Only YOU Boutique Hotel Madrid are again official sponsor hotels of this edition of MBFW Madrid. The Only You HotelAtochais an establishment with the DNA of the Only You Brand whoes facilities are designed so that the guest has the opportunity to live a personalized, unique and exclusive experience in an industrial and dynamic environment.
The hotel is decorated by interior designer Lazaro Rosa-Violan and represents in itself a reinvention of the hotel experience in the luxury segment, from a groundbreaking and carefree point of view with fashion as one of its fundamental pillars. It is located in the center of Madrid where press and international guest buyers are accommodated.
Fashion students will be present at this edition of MBFW Madrid with the ESNE- University School of Design fashion show, which will be held at off of this catwalk on July 4 at 8:00 p.m. in the Lazaro Galdiano Museum Gardens. This Spring-Summer show, ´Ageless SS 2020`is based in the concept of `No Age´, a reflection id the dichotomy between the passage of time as an element of beauty of the freezing of time as a contemporary aesthetic practice, ascribing the body to the status of the consumable.
SFA Spanish Fur Association
The Spanish Fur Association (SFA), fully identified with design, creativity, and fashion, participates in MBFW Madrid with the aim of making known its commitment to respect the environment, sustainability and animal welfare and its promotion of conservation and protection of wildlife at all times. On a daily basis the stand will develop activities in the hands of distinguished stylists and influencers.
This will be Sushita Café´s debut showing at MBFW Madrid as the event´s official catering provider. In this space of Sushi & Poke you can taste fresh, handmade food made with the most natural and healthy ingredients, a hallmark of the company.
In addition guests can visit the large sushi bar where chefs make maki, sashimi and rolls in the artisanal way live and in the moment. Guests at MBFW Madrid will also be able to enjoy well established dished from the restaurants such as shrimp tempura with sweet chili or crispy pizza with tuna slices.
In the drinks section, the Sushita Café will be the space to find many Alhambra beers: Alhambra Especial, Alhambra Reserva 1925, Alhambra Reserva Roja, as well as the Numerada Alhambra (Amontillado, Palo Cortado and Pedro Ximenez). There will also be a cocktail bar.