From Thursday, February 16 to Sunday, February 19
During the four days of the event, the public of MBFWMadrid will be able to approach the Mercedes-Benz stand to be carried away by the spirit of its new campaign "Land, Sea and Air". A place to enjoy fashion more than ever, watch the fashion shows live, have a drink at the new Mercedes-Benz Café or pose with the iconic star of the brand in its XXL version.
Thursday, February 16
Time: 16.45h to 17.15h
"Stylist's Word" with Víctor Blanco
Moderated by journalist María José Pérez
What does it really mean to be a fashion stylist? What are his expert tips? In this meeting, Víctor Blanco will share the secrets and keys of a profession that has led him to live between the two sides of the Atlantic. Specializing in celebrities and red carpets, he has worked with Oscar-winning international actresses such as Helen Mirren, Marcia Gay Harden and Rita Moreno, to national artists such as David Bisbal, Nieves Álvarez or Ester Expósito. A colloquium that will also include a practical part where you can learn styling tips, trends and shopping advice.
Friday, February 17
Time: 16.45h a 17.15h
She's Mercedes Fashion Talk with Blanca Bleis, CEO and founder of Bleis Madrid.
Moderated by journalist María José Pérez
A She's Mercedes meeting created to connect and empower women with Blanca Bleis, CEO and founder of Bleis Madrid. After settling her personal career in one of the fashion capitals and thanks to her experience in New York Fashion Week, as well as the luxury firm Proenza Schouler, Blanca creates in 2017 her own firm with a single desire: to recover the hand-finished women's tailoring.
A unique opportunity to learn all about one of the brands that leads the movement of silent luxury through artisanal mastery, timelessness and made in Spain. In addition, its protagonists will also talk about the role of women in the industry and the challenges of starting a business from scratch.
Saturday, February 18
Time: 16.45h to 17.15h
Upcycling workshop: customization of T-shirts
A practical workshop open to the entire Cibelespacio, in which the public will be able to customize their own t-shirts through manual techniques such as embroidery and printing. An original workshop that demonstrates that a new fashion is possible, giving a second life to our clothes, as well as contributing to the reduction of the negative environmental and social impact of mass consumption. People who come to the Mercedes-Benz stand will be able to get their own personalized T-shirt as a gift.