Previous edition

At the L'Oréal Paris stand located in the Cibelespacio, attendees will be able to learn “Lessons in Courage” from L'Oréal Paris spokeswomen. In addition, they will be able to try the new launch of L'Oréal Paris, the Paradise Big Deal mascara, take a photo like the one in the ad starring L'Oréal Paris spokeswoman Cara Delevingne and get makeup products in the Big Deal play area.

The Stand Up Against Street Harassment cause will have visibility at the L'Oréal Paris stand. A problem that affects 78% of women in Spain and affects women's self-esteem.
 

Once again, Iberia renews its support for Spanish fashion at MBFWMadrid with its Premium Lounge, a meeting point for designers, high-value Iberia clients, distributors and other players in the Spanish fashion industry. A place to relax and enjoy the event.

• EVADE HOUSE Presentation + EGO Contest: Thursday (11:30h to 12:30h).
• GOLDEN HOUR: Thursday - Sunday (12:30h to 13:30h) and (16:30 to 18:00h).
• BREAKFAST AT MÓ: Thursday - Sunday (11:30h to 12:30h).

Other things we will have at the stand:

• IA Personal Shopper.
• Personalization of accessories.

Thursday 20th

• 10:00 - 14:00 Eulalia Mateos
• 14:00 - 17:30 Didesant
• 17:30 - 21:00 Natacha Arranz

Friday 21st

• 10:00 - 14:00 Lucia Jurado
• 14:00 - 17:30 Valgut & Bag
• 17:30 - 21:00 Añino Regina Merina

Saturday 22nd

• 10:00 - 14:00 Sara Santiago
• 14:00 - 17:30 Zeleste
• 17:30 - 21:00 Isabel Martin Atelier

Sunday 23rd

• 10:00 - 14:00 Jose Martin
• 14:00 - 17:30 Manuel Pérez
• 17:30 - 21:00 Concha Ceballos

Within the framework of the Uniendo Moda project, they support the designers based in the
and textile production, promoting their visibility in one of the key meetings of Spanish fashion.key meetings of Spanish fashion. At their stand in the Cibelespacio, 12 professionals will pass through
professionals, showing the talent and work of the sector in Castilla y León.

We are waiting for you!’

In this edition of the Mercedes-Benz fashion week in Madrid, Ghd will continue to be the official backstage partner brand accompanying the professionals of the sector during this exclusive fashion event. With a commitment to support the world of fashion and beauty, ghd will provide its most advanced technology to stylists and models, ensuring exceptional results in every hairstyle on the catwalk.

Thanks to its innovative tools, both professionals and models can enjoy flawless styling quality with radiant shine and superior heat protection.

Ghd is committed to fashion and supports this event with the aim of fusing the best of styling technology with the art of fashion. As in every edition and committed to the event, they will be able to bring impressive looks to the catwalk from the hands of the most sought-after professionals.

SEPTEMBER 18

Press conference: Deputy for Economic Development and Málaga de Moda, Ms. Esperanza González.
Estimated time: 11:45 a.m.
Description: DAVID DELFIN INTERNATIONAL FASHION AWARD FROM MÁLAGA DE MODA.

Workshop 1

Workshop name: CREATIVE WORKSHOP WITH BRAND GIFT
Time: 6:00 p.m. to 7:00 p.m.
Brand: MÁLAGA DE MODA
Description: Design your own creative experience.

SEPTEMBER 19

Workshop 1

Workshop name: CUSTOMIZING TOTE BAGS FOR THE OCCASION
Time: 1:00 p.m. to 2:00 p.m.
Brand: BUMPERS BRAND
Description: Workshop attendees will be able to customize an exclusive TOTE BAG for Mercedes Benz Fashion Week, applying creative techniques and design elements that reflect a unique style.

Workshop 2

Workshop name: CREATIVE WORKSHOP WITH A GIFT FROM THE BRAND
Time: 6:00 p.m. to 7:00 p.m.
Brand: MÁLAGA DE MODA
Description: Design your own creative experience.

SEPTEMBER 20

Workshop 1

Workshop name: KNIT YOUR HEART by TRICOTRÁ
Time: 1:00 p.m. to 2:00 p.m.
Brand: TRICOTRÁ
Description: In this exclusive TRICOTRÁ workshop, participants will discover how to transform a simple heart-shaped loom into a unique fashion item. We will knit with trendy yarns to create appliqués that decorate bags and garments, adding texture, color, and a handmade finish that enhances any runway look. A creative experience where textile art meets contemporary design.

Workshop 2

Workshop name: YOUR ESSENTIAL TALISMAN
Time: 4:30 p.m. to 5:30 p.m.
Brand: ESSENCIAL BY EM
Description: Each participant will intuitively choose a mineral from several options (rose quartz, amethyst, white quartz, tiger's eye, hematite, Saturn onyx, bull's eye, etc.), insert it into a transparent elastic thread—creating the sensation of a stone floating on the skin—and activate their talisman with a brief ritual of intention and positive affirmation.

Workshop 3

Workshop name: THE ARTISANAL PROCESS OF JULIETA BRAND'S GOYESCA JACKET
Time: 6:00 p.m. to 7:00 p.m.
Brand: JULIETA BRAND
Description: Led by Maryam Blanes, founder and creative director of JULIETA BRAND, this workshop invites you to discover the artisanal universe that brings to life one of the brand's most iconic pieces: the Goyesca jacket.

At the East Crema Coffee x Oatly booth there will be 2 main activities organised in different slots:

• Latte Art Workshop: How to create art in your coffee: that an East Crema Coffee expert will teach how to make Latte Art with Oatly barista and East Crema Coffee coffee. The workshop will be accompanied by a winner. The person who manages to make a heart will win a T-shirt.
• Beverage presentations: during the days of the MBFW there will be 3 presentations throughout the day of 3 specific drinks.

Below you will find the timetable for the workshop and the presentations.

DAY 1 - Thursday 20 February

• Opening to the public: 10.30h
• Latte Art Workshop: How to create art in your coffee: an expert from East Crema Coffee will teach a master class on how to make Latte Art with Oatly barista and East Crema Coffee. Let everyone make their own art in their coffee to go. Every day more than once.
• Slots proposal:
  • Mount Fuji Drink Presentation at 11.45 am between Baro Lucas and Yolancris.
  • Latte Art.1 workshop at 13.00 h between Yolancris and Mans parade.
    • Capacity of participants: 5/7
    • Winner: a T-shirt to whoever manages to make a heart.
  • Presentation of Salted Hazelnut Latte Drink 15:15 between Mans and Pedro del Hierro's fashion show.
  • Latte Art.2 workshop at 16.45 between the Pedro del Hierro and Menchen Tomas fashion show.
    • Capacity of participants: 5/7
    • Winner: a T-shirt for the person who manages to make a heart.
  • Presentation of Caramel Tahini Latte Drink 18:15 between the Menchen Tomas and Alex Rivière fashion show.
  • Latte Art.3 workshop at 19.45 between Alex Rivière and Claro Couture show (last show of the day 20.30h).
    • Capacity of participants: 5/7
    • Winner: a T-shirt for the person who manages to make a heart.

DAY 2 - Friday 21 February

• Opening to the public: 10.30h
  Latte Art Workshop: How to create art in your coffee: an expert from East Crema Coffee will teach a master class on how to make Latte Art with Oatly barista and coffee.
• East Crema Coffee. Let everyone make their own art in their coffee to go. Every day more than once.
• Slots proposal:
  • Presentation Bebida.1 at 11.45 am between Simorra and Isabel Sanchis parade.
  • Latte Art.1 workshop at 1.15pm between Isabel Sanchis and Hannibal Laguna fashion show.
    • Capacity of participants: 5/7
    • Winner: a T-shirt for whoever manages to make a heart.
  • Presentation Drink.2 at 3.15 pm between the Hannibal Laguna and Ynésuelves fashion shows.
  • Latte Art.2 workshop at 16.45 between the Ynésuelves and Custo Barcelona fashion show.
    • Capacity of participants: 5/7
    • Winner: a T-shirt for whoever manages to make a heart.
  • Presentation Drink.3 at 18:15 between the Custo Barcelona and Erroz fashion shows.
  • Latte Art.3 workshop at 19.45 between Erroz and Malne fashion show (last fashion show of the day 20.30h).
    • Capacity of participants: 5/7
    • Winner: a T-shirt for the person who manages to make a heart.

DAY 3 - Saturday 22 February

• Opening to the public: 10.30h
• Latte Art Workshop: How to create art in your coffee: an expert from East Crema Coffee will teach a master class on how to make Latte Art with Oatly barista and East Crema Coffee. Let everyone make their own art in their coffee to go. Every day more than once.
• Slots proposal
  • Presentation Drink.1 at 11.45 am between Paloma Suárez and Odette Álvarez fashion show.
  • Latte Art Workshop.1 at 13.15 h between Odette Álvarez and Fely Campo's fashion show.
    • Capacity of participants: 5/7
    • Winner: a T-shirt for whoever manages to make a heart.
  • Presentation Latte Art.2 at 15:15 between Fely Campo's and JNORIG's parade
  • Latte Art.2 workshop at 16.45 between the JNORIG and Angel Schlesser fashion show.
    • Capacity of participants: 5/7
    • Winner: a T-shirt for whoever manages to make a heart.
  • Presentation Drink.3 at 18:15 between the Angel Schlesser and Lola Casademunt by Maite fashion shows.
  • Latte Art.3 workshop at 19.45 between Lola Casademunt by Ágatha Ruiz de la Prada (last fashion show of the day 20.30h).
    • Capacity of participants: 5/7
    • Winner: a T-shirt for the person who manages to make a heart.

DAY 4 - Sunday 23 February

• Opening to the public: 10.30h
• Latte Art Workshop: How to create art in your coffee: an expert from East Crema Coffee will teach a master class on how to make Latte Art with Oatly barista and East Crema Coffee. Let everyone make their own art in their coffee to go. Every day more than once.
• Slots proposal
  • Presentation Drink.1 at 11.45 am between the parade Rtama / Studio Cumbre and Odis / Alexandri Studio.
  • Latte Art Workshop.1 at 12.45 h between the parade of Rtama / Studio Cumbre and Odis / Alexandri Studio.
    • Capacity of participants: 5/7
    • Winner: a T-shirt to whoever manages to make a heart.
  • Presentation Drink.2 15:15 h between the parade of Odis / Alexandri Studio and Pat Equilux / Alineo Studio
  • Latte Art.2 workshop at 16.45 between the parade of Pat Equilux / Alineo Studio and Bonet/Antonio del Canto.
    • Capacity of participants: 5/7
    • Winner: a T-shirt to whoever manages to make a heart.
  • Presentation Drink.3 18:45 between Bonet/Antonio del Canto and David Moss / Sandra Weil fashion show
  • Latte Art.3 workshop at 19.30 between Bonet/Antonio del Canto and David Moss / Sandra Weil (last parade at 20.00).
    • Capacity of participants: 5/7
    • Winner: a T-shirt for the person who manages to make a heart.

Since its arrival in Spain in 1957, Schweppes® has remained a pioneering, creative and leading brand that has known how to reinvent itself, create culture, adapt to consumer needs and evolve, always committed to innovation. The brand, a leader in the tonic water market, is also a trendsetter in mixology, from the introduction of its first flavoured tonic waters in 2011 to the expansion of its range of premium mixers. Using natural ingredients and unique maceration methods, Schweppes® guarantees a much longer-lasting fizz and unrivalled quality in every sip.

This year, Perfect Moments by Schweppes® will be part of the MBFWMadrid experience, celebrating the essence of life's most special moments with all the guests in the kissing room. Perfect Moments evokes timeless elegance, transforming everyday moments into memorable experiences. It is a tribute to spontaneity and deep enjoyment, where every detail is taken care of to make the ordinary extraordinary. Schweppes® becomes the ideal companion for those moments that we wish would last forever, inviting us to savour life with sophistication and authenticity.

For the first time, Bodegas Cosme Palacio becomes the Official Wine of Mercedes-Benz Fashion Week Madrid to offer the most exclusive toast of the Kissing-room, a unique space to celebrate fashion and the proposals of the designers with the touch of distinction of Cosme Palacio wines.

Mastercard is positioning itself as a key strategic partner at Mercedes-Benz Fashion Week Madrid 2025, sponsoring the new ‘Business Talks’, an essential space for dialogue within the fashion industry. Its participation focuses on leading debates on the evolution of fashion retail and the user experience in the digitalisation of shopping, highlighting its role in the discussion on new financial technologies and digital payment methods. In addition to its role in shaping these important discussion forums, Mastercard has enriched the experience of its cardholders through its priceless platform, offering exclusive raffles for them to attend various fashion shows, thus bringing the catwalk to a wider audience. Through this dual initiative, Mastercard not only supports reflection on the challenges and transformations of the sector, but also contributes to consolidating MBFWMadrid as a platform for knowledge and thought, beyond being a mere creative showcase.

MYKA has transformed the world of ice cream by reinterpreting tradition with recipes made from authentic Greek yoghurt and a menu of toppings inspired by haute patisserie. In just two years, the brand created by Natalia Morales and Javier Ezquerro has gone from a family project to an international benchmark. Today, MYKA —whose name means ‘to shine’ in Greek— is present in Spain, Portugal, San Salvador, Mexico, the Dominican Republic and Kuwait, and is preparing to launch very soon in the United States, France and Panama. Its ambitious expansion plan aims to reach 176 ice cream parlours in 16 countries by 2026.

MYKA's secret lies in its respect for the product and the artisanal care taken with every detail. Every week, authentic Greek yoghurt is imported directly from Greece and mixed in the workshop with goat's kefir according to an exclusive recipe developed by the founders. The result is a genuinely artisanal ice cream with a creamy texture and intense flavour, complemented by more than 30 gourmet toppings prepared daily, from natural compotes to homemade crumbles. 

Thursday 18
10:00 - 16:30 Ainhoa Salcedo
16:30 - 21:00 Angel Iglesias

Friday 19
10:00 - 13:40 Bordados Azahar
13:40 - 17:20 Didesant
17:20 - 21:00 Raquel Tomillo

Saturday 20
10:00 - 13:40 Lucia Jurado
13:40 - 17:20 Zeleste
17:20 - 21:00 Concha Ceballos

Sunday 21
10:00 - 16:30 Natacha Arranz
16:30 - 21:00 Monica Fuentetaja