Mercedes-Benz
Cibelespacio activities A/W 25/26

L'oreal

Iberia

MÓ

GHD

Málaga de Moda

CEOE Castilla and León

East Crema Coffee x Oatly

RBA

Ron El Supremo

Schweppes

MAHOU

Be Water Home

Universidad Rey Juan Carlos

Elena Suarez & CO

Cosme Palacio

FLABELUS

Mercedes-Benz
The Mercedes-Benz stand transforms the Cibelespacio into an elegant and wintry refuge with an undisputed protagonist that promises to steal the show: its new G-Class 580, a 100% electric SUV that combines luxury and tradition with sustainability, reaffirming its timeless style that has led it to evolve without losing its essence.
On the other hand, as has become tradition, fashion lovers who come to the Mercedes-Benz space from Thursday 20th to Sunday 23rd February will be able to enjoy the fashion shows live on their screens, to experience the excitement of the catwalk surrounded by a unique atmosphere. In addition, this edition will once again have its exclusive boutique where you can buy accessories and official merchandising with the iconic star of the brand.
L'oreal
At the L'Oréal Paris stand located in the Cibelespacio, attendees will be able to learn “Lessons in Courage” from L'Oréal Paris spokeswomen. In addition, they will be able to try the new launch of L'Oréal Paris, the Paradise Big Deal mascara, take a photo like the one in the ad starring L'Oréal Paris spokeswoman Cara Delevingne and get makeup products in the Big Deal play area.
The Stand Up Against Street Harassment cause will have visibility at the L'Oréal Paris stand. A problem that affects 78% of women in Spain and affects women's self-esteem.
Iberia
Once again, Iberia renews its support for Spanish fashion at MBFWMadrid with its Premium Lounge, a meeting point for designers, high-value Iberia clients, distributors and other players in the Spanish fashion industry. A place to relax and enjoy the event.

MÓ
- EVADE HOUSE Presentation + EGO Contest: Thursday (11:30h to 12:30h).
- GOLDEN HOUR: Thursday - Sunday (12:30h to 13:30h) and (16:30 to 18:00h).
- BREAKFAST AT MÓ: Thursday - Sunday (11:30h to 12:30h).
Other things we will have at the stand:
- IA Personal Shopper.
- Personalization of accessories.
GHD
In this edition of the Mercedes-Benz fashion week in Madrid, Ghd will continue to be the official backstage partner brand accompanying the professionals of the sector during this exclusive fashion event. With a commitment to support the world of fashion and beauty, ghd will provide its most advanced technology to stylists and models, ensuring exceptional results in every hairstyle on the catwalk.
Thanks to its innovative tools, both professionals and models can enjoy flawless styling quality with radiant shine and superior heat protection.
Ghd is committed to fashion and supports this event with the aim of fusing the best of styling technology with the art of fashion. As in every edition and committed to the event, they will be able to bring impressive looks to the catwalk from the hands of the most sought-after professionals.
Málaga de Moda
SEPTEMBER 18
Press conference: Deputy for Economic Development and Málaga de Moda, Ms. Esperanza González.
Estimated time: 11:45 a.m.
Description: DAVID DELFIN INTERNATIONAL FASHION AWARD FROM MÁLAGA DE MODA.
Workshop 1
Workshop name: CREATIVE WORKSHOP WITH BRAND GIFT
Time: 6:00 p.m. to 7:00 p.m.
Brand: MÁLAGA DE MODA
Description: Design your own creative experience.
SEPTEMBER 19
Workshop 1
Workshop name: CUSTOMIZING TOTE BAGS FOR THE OCCASION
Time: 1:00 p.m. to 2:00 p.m.
Brand: BUMPERS BRAND
Description: Workshop attendees will be able to customize an exclusive TOTE BAG for Mercedes Benz Fashion Week, applying creative techniques and design elements that reflect a unique style.
Workshop 2
Workshop name: CREATIVE WORKSHOP WITH A GIFT FROM THE BRAND
Time: 6:00 p.m. to 7:00 p.m.
Brand: MÁLAGA DE MODA
Description: Design your own creative experience.
SEPTEMBER 20
Workshop 1
Workshop name: KNIT YOUR HEART by TRICOTRÁ
Time: 1:00 p.m. to 2:00 p.m.
Brand: TRICOTRÁ
Description: In this exclusive TRICOTRÁ workshop, participants will discover how to transform a simple heart-shaped loom into a unique fashion item. We will knit with trendy yarns to create appliqués that decorate bags and garments, adding texture, color, and a handmade finish that enhances any runway look. A creative experience where textile art meets contemporary design.
Workshop 2
Workshop name: YOUR ESSENTIAL TALISMAN
Time: 4:30 p.m. to 5:30 p.m.
Brand: ESSENCIAL BY EM
Description: Each participant will intuitively choose a mineral from several options (rose quartz, amethyst, white quartz, tiger's eye, hematite, Saturn onyx, bull's eye, etc.), insert it into a transparent elastic thread—creating the sensation of a stone floating on the skin—and activate their talisman with a brief ritual of intention and positive affirmation.
Workshop 3
Workshop name: THE ARTISANAL PROCESS OF JULIETA BRAND'S GOYESCA JACKET
Time: 6:00 p.m. to 7:00 p.m.
Brand: JULIETA BRAND
Description: Led by Maryam Blanes, founder and creative director of JULIETA BRAND, this workshop invites you to discover the artisanal universe that brings to life one of the brand's most iconic pieces: the Goyesca jacket.
CEOE Castilla and León
Thursday 20th
- 10:00 - 14:00 Eulalia Mateos
- 14:00 - 17:30 Didesant
- 17:30 - 21:00 Natacha Arranz
Friday 21st
- 10:00 - 14:00 Lucia Jurado
- 14:00 - 17:30 Valgut & Bag
- 17:30 - 21:00 Añino Regina Merina
Saturday 22nd
- 10:00 - 14:00 Sara Santiago
- 14:00 - 17:30 Zeleste
- 17:30 - 21:00 Isabel Martin Atelier
Sunday 23rd
- 10:00 - 14:00 Jose Martin
- 14:00 - 17:30 Manuel Pérez
- 17:30 - 21:00 Concha Ceballos
Within the framework of the Uniendo Moda project, they support the designers based in the
and textile production, promoting their visibility in one of the key meetings of Spanish fashion.key meetings of Spanish fashion. At their stand in the Cibelespacio, 12 professionals will pass through
professionals, showing the talent and work of the sector in Castilla y León.
We are waiting for you!’
East Crema Coffee x Oatly
At the East Crema Coffee x Oatly booth there will be 2 main activities organised in different slots:
- Latte Art Workshop: How to create art in your coffee: that an East Crema Coffee expert will teach how to make Latte Art with Oatly barista and East Crema Coffee coffee. The workshop will be accompanied by a winner. The person who manages to make a heart will win a T-shirt.
- Beverage presentations: during the days of the MBFW there will be 3 presentations throughout the day of 3 specific drinks.
Below you will find the timetable for the workshop and the presentations.
DAY 1 - Thursday 20 February
- Opening to the public: 10.30h
- Latte Art Workshop: How to create art in your coffee: an expert from East Crema Coffee will teach a master class on how to make Latte Art with Oatly barista and East Crema Coffee. Let everyone make their own art in their coffee to go. Every day more than once.
- Slots proposal:
- Mount Fuji Drink Presentation at 11.45 am between Baro Lucas and Yolancris.
- Latte Art.1 workshop at 13.00 h between Yolancris and Mans parade.
- Capacity of participants: 5/7
- Winner: a T-shirt to whoever manages to make a heart.
- Presentation of Salted Hazelnut Latte Drink 15:15 between Mans and Pedro del Hierro's fashion show.
- Latte Art.2 workshop at 16.45 between the Pedro del Hierro and Menchen Tomas fashion show.
- Capacity of participants: 5/7
- Winner: a T-shirt for the person who manages to make a heart.
- Presentation of Caramel Tahini Latte Drink 18:15 between the Menchen Tomas and Alex Rivière fashion show.
- Latte Art.3 workshop at 19.45 between Alex Rivière and Claro Couture show (last show of the day 20.30h).
- Capacity of participants: 5/7
- Winner: a T-shirt for the person who manages to make a heart.
DAY 2 - Friday 21 February
- Opening to the public: 10.30h
Latte Art Workshop: How to create art in your coffee: an expert from East Crema Coffee will teach a master class on how to make Latte Art with Oatly barista and coffee. - East Crema Coffee. Let everyone make their own art in their coffee to go. Every day more than once.
- Slots proposal:
- Presentation Bebida.1 at 11.45 am between Simorra and Isabel Sanchis parade.
- Latte Art.1 workshop at 1.15pm between Isabel Sanchis and Hannibal Laguna fashion show.
- Capacity of participants: 5/7
- Winner: a T-shirt for whoever manages to make a heart.
- Presentation Drink.2 at 3.15 pm between the Hannibal Laguna and Ynésuelves fashion shows.
- Latte Art.2 workshop at 16.45 between the Ynésuelves and Custo Barcelona fashion show.
- Capacity of participants: 5/7
- Winner: a T-shirt for whoever manages to make a heart.
- Presentation Drink.3 at 18:15 between the Custo Barcelona and Erroz fashion shows.
- Latte Art.3 workshop at 19.45 between Erroz and Malne fashion show (last fashion show of the day 20.30h).
- Capacity of participants: 5/7
- Winner: a T-shirt for the person who manages to make a heart.
DAY 3 - Saturday 22 February
- Opening to the public: 10.30h
- Latte Art Workshop: How to create art in your coffee: an expert from East Crema Coffee will teach a master class on how to make Latte Art with Oatly barista and East Crema Coffee. Let everyone make their own art in their coffee to go. Every day more than once.
- Slots proposal
- Presentation Drink.1 at 11.45 am between Paloma Suárez and Odette Álvarez fashion show.
- Latte Art Workshop.1 at 13.15 h between Odette Álvarez and Fely Campo's fashion show.
- Capacity of participants: 5/7
- Winner: a T-shirt for whoever manages to make a heart.
- Presentation Latte Art.2 at 15:15 between Fely Campo's and JNORIG's parade
- Latte Art.2 workshop at 16.45 between the JNORIG and Angel Schlesser fashion show.
- Capacity of participants: 5/7
- Winner: a T-shirt for whoever manages to make a heart.
- Presentation Drink.3 at 18:15 between the Angel Schlesser and Lola Casademunt by Maite fashion shows.
- Latte Art.3 workshop at 19.45 between Lola Casademunt by Ágatha Ruiz de la Prada (last fashion show of the day 20.30h).
- Capacity of participants: 5/7
- Winner: a T-shirt for the person who manages to make a heart.
DAY 4 - Sunday 23 February
- Opening to the public: 10.30h
- Latte Art Workshop: How to create art in your coffee: an expert from East Crema Coffee will teach a master class on how to make Latte Art with Oatly barista and East Crema Coffee. Let everyone make their own art in their coffee to go. Every day more than once.
- Slots proposal
- Presentation Drink.1 at 11.45 am between the parade Rtama / Studio Cumbre and Odis / Alexandri Studio.
- Latte Art Workshop.1 at 12.45 h between the parade of Rtama / Studio Cumbre and Odis / Alexandri Studio.
- Capacity of participants: 5/7
- Winner: a T-shirt to whoever manages to make a heart.
- Presentation Drink.2 15:15 h between the parade of Odis / Alexandri Studio and Pat Equilux / Alineo Studio
- Latte Art.2 workshop at 16.45 between the parade of Pat Equilux / Alineo Studio and Bonet/Antonio del Canto.
- Capacity of participants: 5/7
- Winner: a T-shirt to whoever manages to make a heart.
- Presentation Drink.3 18:45 between Bonet/Antonio del Canto and David Moss / Sandra Weil fashion show
- Latte Art.3 workshop at 19.30 between Bonet/Antonio del Canto and David Moss / Sandra Weil (last parade at 20.00).
- Capacity of participants: 5/7
- Winner: a T-shirt for the person who manages to make a heart.
RBA
Discover the collection for fashion lovers.
Fashion Legends' is a collection that looks at the brands and designers that have made history: Chanel, Dior, Gucci, YSL, Prada... It not only captures the essence of the designers, but also shows us their visions, inspirations and legacies.
An unprecedented edition with more than 3,500 images of the most emblematic garments and accessories, the most memorable catwalk shows and the campaigns that marked an era.
At our stand you will be able to buy the first three books or subscribe to the collection and participate in the draw for an exclusive vintage accessory, a unique piece that you can't miss in your wardrobe.
We are waiting for you!
Ron El Supremo
Step into the Supreme Hall.
Get ready for an unforgettable experience in the Supremo Lounge, El Supremo's exclusive bar located in the Kissing Room of the Cibelespacio. Here, guests will immerse themselves in the essence of Paraguay's first premium rum, made since 1909. Enjoy three exclusive cocktails, each designed to surprise the palate with bold flavours, rich textures and striking colours, because the best rum deserves a catwalk of its own.
In addition to the delicious cocktails, guests will be able to walk away with exclusive gifts, have the chance to win exciting prizes and capture the bold and uncomplicated spirit of El Supremo in an instagrammable photo moment. The energy of the Salón Supremo will be brought to life with a deep house DJ set, complemented by the hypnotic melodies of Paraguay's iconic harp, blending modern beats with the soul of Paraguay for an unparalleled sensory experience. Let the party begin!

Schweppes
Since its arrival in Spain in 1957, Schweppes® has remained a pioneering, creative and leading brand that has known how to reinvent itself, create culture, adapt to consumer needs and evolve, always committed to innovation. The brand, a leader in the tonic water market, is also a trendsetter in mixology, from the introduction of its first flavoured tonic waters in 2011 to the expansion of its range of premium mixers. Using natural ingredients and unique maceration methods, Schweppes® guarantees a much longer-lasting fizz and unrivalled quality in every sip.
This year, Perfect Moments by Schweppes® will be part of the MBFWMadrid experience, celebrating the essence of life's most special moments with all the guests in the kissing room. Perfect Moments evokes timeless elegance, transforming everyday moments into memorable experiences. It is a tribute to spontaneity and deep enjoyment, where every detail is taken care of to make the ordinary extraordinary. Schweppes® becomes the ideal companion for those moments that we wish would last forever, inviting us to savour life with sophistication and authenticity.
MAHOU
Mahou Cinco Estrellas is the flagship of the Mahou family. Born more than 40 years ago to satisfy the most demanding palates, this beer has become the authentic five-star flavour of Madrid.

Be Water Home
From Be Water Home, we transform the kissing room into a meeting space, where we will have the opportunity to unite fashion and design. We invite you to enjoy this cosy atmosphere where we hope to inspire you and where you will get to know our latest designs. We are waiting for you!
Universidad Rey Juan Carlos
The Universidad Rey Juan Carlos (URJC) arrives at Mercedes-Benz Fashion Week Madrid with a space dedicated to talent, creativity and innovation in the world of fashion. Our stand in the Cibelespacio will serve as a platform to showcase the work of our students and connect university education with the fashion industry.
👗 Design Exhibition: An exclusive showcase of creations made by URJC Fashion students, reflecting new trends and the vision of the future of design.
📸 Photography Zone: An interactive space where visitors will be able to capture their experience at the stand and share it on social networks with the hashtag #URJCenMBFWM.
👠Estilismo Express: An interactive workshop where visitors will be able to learn how to create looks based on their personal style and current trends. A team from the URJC will guide them in it in a personalized way.
🖼️De la Idea a la Pasarela: Fashion does not begin with the making of a garment, but with inspiration. In this talk, teachers and students of the URJC will explain the process of conceptualization in fashion design, from the search for references to the creation of a moodboard that reflects the essence of a collection.

Elena Suarez & CO
Floral design and fashion share the same language: that of style, harmony and artistic expression. At MBFW, our floral art and design studio will leave its mark through unique interventions in different spaces, transforming the atmosphere with the ephemeral beauty of flowers.
Each of our floral designs will be a translation of the season's trends, bringing volume, colour and texture to the stages, backstage and special corners of the fair. A way of connecting nature with haute couture.
Our compositions not only decorate, but also enhance the aesthetic experience of each space. Find our interventions, capture the moment and share it.
Fashion and flowers are manifestations of art in motion. Each flower and each fabric tells a story of beauty, expression and sensitivity.
Let yourself be surprised by our floral interventions and discover how floral art transforms fashion in every corner of the event.
See you at MBFW. Follow our creations and live the experience!
Cosme Palacio
For the first time, Bodegas Cosme Palacio becomes the Official Wine of Mercedes-Benz Fashion Week Madrid to offer the most exclusive toast of the Kissing-room, a unique space to celebrate fashion and the proposals of the designers with the touch of distinction of Cosme Palacio wines.
FLABELUS
Flabelus represents a turning point in the footwear industry thanks to its revolutionary proposal: the traditional Spanish espadrille is transformed into Flabelus, a very comfortable shoe that brings the centuries-old structure and stitching of Spanish espadrilles into the 21st century. It is a modern espadrille, full of colour, light and ready to be worn all year round. Flabelus has managed to consolidate its presence in major fashion cities such as New York, London, Paris, Milan and Madrid, with eleven flagship shops and new openings planned in more cities. In addition, its reach extends to more than 40 countries, and its online platform has conquered a global audience.
Sustainability initiatives and values:
For us, being made in Spain and by craftsmen is the basis of a sustainable project. Sustainability is a fundamental part of Flabelus. Flabelus espadrilles are not only worn in summer, but all year round. We work with espadrille artisans who use their ancestral techniques, construction and hand sewing in each Flabelus. Thanks to us, our artisans have work all year round, when before they only worked in the summer season. In this way, we keep the local community active and enable them to continue making not only Flabelus, but also espadrilles, which were in danger of disappearing due to lack of labour. Furthermore, we promote culture and ancestral craftsmanship, the Spanish heritage, in all corners of the world. The traceability of the production process is total, with completely transparent production lines in Spain, and we are working hard on the traceability of raw materials.
At Flabelus, we are proud to say that we do not use plastics in our products and we try to minimise the use of materials such as elastane or polyester. We make a careful selection of our materials, mainly recycled and organic (with their corresponding certificates that give us a better guarantee), the packaging is 100% recycled and recyclable, and we have chosen recycled bicycle tyres for part of the soles. We like to opt for more natural fibres, and there is a reason for this. It is a scientific fact that cotton may use more natural resources, such as water, during its growing phase, but this is compensated for at the end of the product's life. What happens when this footwear is no longer functional? The real problem is not production or consumption per se, the real problem is, where do all these textiles end up? In landfills. And why is it so difficult to dispose of the product? Because of its composition. It is much more difficult for a material made of plastic fibres to disintegrate than if it were made of natural fibres. This is the main reason why we choose our natural fibres as our best sustainable stock. We can also openly say that we do not use real fur or other animal parts in the creation of our products.