This new March edition sees the Mercedes-Benz space showcase its legacy and commemorate a historic milestone: the 140 years since, in 1886, Carl Benz registered the patent that gave rise to the “Benz Patent‑Motorwagen,” considered the birth of the automobile. Two years later, his wife, Bertha Benz, undertook what would become the first long-distance journey in a motor vehicle, marking the beginning of a new era in mobility. Inspired by these milestones, the stand invites visitors to explore the origins of modern mobility, as well as the present and future of the brand throughout these 140 Years of Innovation.
Visitors to Cibelespacio will be able to discover two vehicles that symbolize the evolution of the brand: the unforgettable Benz Patent‑Motorwagen, considered the first motor vehicle in history, and the exclusive Mercedes‑Maybach SL 680. Those who tour the stand will be able to experience it up close and capture the moment in various corners and instapoints inspired by the brand’s history, such as the recreation of the pharmacy where Bertha Benz stopped during her journey — regarded as the first gas station — or the now-iconic three‑pointed star.
In addition, the public will be able to discover the brand’s official collections and accessories at the Mercedes‑Benz Boutique, its official store, whose aesthetic will be inspired by that historic pharmacy.
Likewise, Cibelespacio will also be the stage for the new CLA, recognized with multiple international awards, including the prestigious 2026 Car of the Year in Europe and the Women’s World Car of the Year.
NARS
NARS, the official makeup sponsor of MBFW, invites you to explore the latest beauty trends, its iconic must‑haves, and the newest launches together with its team of professional makeup artists.
Comunidad de Madrid
The Region of Madrid plays a key role in this edition of Mercedes‑Benz Fashion Week Madrid, acting as the official sponsor of the young talents runway and further supporting the overall development of MBFWMadrid as a whole. Its participation reaffirms the Community’s commitment to promoting emerging talent, fostering creativity, and boosting the fashion sector as a cultural and economic driver for the region.
Iberia
Once again, Iberia renews its support for Spanish fashion at MBFWMadrid with its Premium Lounge. This space will become the meeting point for designers, Iberia’s high‑value customers, distributors, and other key players in the Spanish fashion industry.
Its presence forms part of the “Talento a bordo” project, through which the airline supports talent across different disciplines.
La Casa de las Carcasas
“La Casa de las Carcasas” will feature an experiential pop‑up where visitors can create their own phone case by combining shells and stickers through a mix‑and‑match system. This space also represents a statement of intent regarding the brand’s new direction, where the product is presented with more editorial codes linked to the fashion universe, and where personalization becomes a creative, social, and shareable moment.
Each day, the first visitors to the pop‑up will receive surprises and gifts, enhancing the wow effect of the experience and turning the space into a point of discovery and engagement within Fashion Week.
ESDEN
Esden Business School at Mercedes Benz Fashion Week Madrid 2026
Esden: The Fashion Business School, experts in specialized training in Fashion and Luxury.”
Esden: The Fashion Business School is once again present at #MBFWMadrid, the most important fashion event in Spain.
Esden fosters talent through classes in Madrid that connect creativity with strategic vision, along with international immersions in the world’s fashion capitals, such as Milan, Paris, and Florence.
Its MBA in Fashion Business Management and its Master’s in Strategic Management of Luxury Brands prepare the future leaders of the industry. Start your Fashion & Luxury education today!
Ulanka presents “Le Confesionaire,” a space offering fashion therapy to anyone wanting to confess their style doubts. From head to toe, from 9 am to 9 pm. Because getting dressed every day shouldn’t be a dilemma.
Vogue
Vogue College of Fashion is an international academic institution specializing in the training of professionals in the fashion, luxury, and creative communication sectors, affiliated with Vogue magazine and the Condé Nast group. It offers master’s degrees, diplomas, and courses in areas such as fashion marketing, creative direction, styling, media, and luxury business, combining theoretical learning with practical projects and direct industry engagement.
With campuses in key cities such as Madrid, London, and New York, its global approach enables students to develop skills, build professional networks, and gain a real understanding of how the contemporary fashion market operates.
The academic offering at the Madrid campus of Vogue College of Fashion includes postgraduate programs, specialized diplomas, and highly practical courses deeply connected to the real fashion and luxury industry. Among the highlights are master’s degrees in areas such as fashion and beauty communication, business management, and luxury brand management, all designed to foster specialization and access to strategic roles. These are complemented by Vogue Diplomas, created for shorter training programs or for professional upskilling in specific industry competencies. In addition, the school offers online courses throughout the year, as well as summer programs that provide an intensive and hands‑on learning experience.
CEOE Castilla and León
Friday 20th
10:00 – 13:15 Santiago García Didesant
13:00 – 14:30 Ídem de Lienzo Demonstration
14:30 – 17:45 Rosana Largo
17:45 – 21:00 Ainhoa Salcedo
Saturday 21st
10:00 – 13:15 Sara Santiago Design
13:00 – 14:30 Ídem de Lienzo Demonstration
14:30 – 17:45 Tocados Zeleste
17:45 – 21:00 Mónica Fuentetaja
Sunday 22nd
10:00 – 12:15 Andrea Suárez: De Brito
12:15 – 14:30 Lucía Ortiz: Lils Studio
14:30 – 16:45 Mónica Neches
16:45 – 19:00 Zaira Domenech
19:00 – 21:00 Eric Bruccia (Ego Nominee)
In the framework of the Uniendo Moda Castilla y León project, supported by CEOE Castilla y León and the Regional Ministry of Industry, Trade and Employment of the Junta de Castilla y León, 12 professionals from the region will present their collections and proposals at this stand, showcasing the talent and craftsmanship of the fashion sector in Castilla y León at one of the key events of Spanish fashion.
We look forward to seeing you there!
Cosme Palacio
The historic Rioja winery, with more than a century of tradition, raises a glass once again to design at MBFWMadrid. Its wines, renowned for their character and elegance, will accompany the key moments of our designers, celebrating the creativity, talent, and spirit of reinvention that define Spanish fashion.
Diputacion Almeria
Almerían Talent: Crossing Borders
Talento Almeriense arrives at Madrid Fashion Week as the powerful voice of a land that breathes creativity, craftsmanship, and avant‑garde spirit. What began as a movement to champion designers, creators, and artisans has evolved into a platform with limitless projection. Driven by the Provincial Council of Almería and its recent historic alliance with ACME, Almerían design is breaking boundaries and crossing borders, placing the know‑how of our province at the epicentre of both national and international fashion.
For the first time, our creators will not only present their collections on this globally significant runway; they will also take part in an exhibition space that brings together heritage and modernity. From the meticulous detail of traditional craftsmanship to the most disruptive proposals from emerging talent, Almería proves that its light not only illuminates landscapes—it also sets trends.
As we open ourselves to the global market, we invite the world to discover a unique ecosystem of signature design where technical excellence blends with a cosmopolitan vision. Almería’s talent knows no limits: it has arrived in Madrid to dress the present and design the future.
This year’s exhibiting brands are:
Airún
María Barragán
Susana Lirola
Loreto Martínez
Daniel Cerdán
Mar Felices
amadamadrina
Celia Balm
Deveva
Lauset
Monamoon
Lyubov
Additionally, the stand’s decoration features contributions from:
Sal De Coco
Crochet
Eva Zamora
Almería en el corazón
Sangre de Bicho
Petit de Coco
Lobas
East Crema Coffee x Oatly
East Crema Coffee, a leading specialty coffee chain in Spain, returns to MBFWMadrid together with Oatly. This partnership, built on shared values, reinforces their commitment to single‑origin coffee, in‑house roasting, and excellence—bringing coffee into the universe of fashion and lifestyle.
Schweppes
Schweppes® will transform the MBFWMadrid Kissing Room into a space where flavor also sets the trend. In this new edition, visitors will discover the endless possibilities of Schweppes Orange, the adult orange soda that is redefining the category with a less sweet, more intense, and surprisingly complex profile.
Unlike other options on the market, it is made using the whole orange—not just the juice—giving it greater aromatic depth and a beautifully balanced taste. This is paired with Schweppes’® unmistakable bubble: intense, long‑lasting, and able to preserve freshness until the very last sip. Light and low in calories, it refreshes without overwhelming and enhances every moment without stealing the spotlight—perfect between shows, over lunch, or as a base for characterful mixed drinks.
Elevating the experience even further, those who visit the Schweppes bar will be able to enjoy the best Paloma—the trendiest cocktail in Europe and a must‑have since last season in the Kissing Room—crafted with Schweppes Selection Pomelo & Nepal Berry. With a precise balance of citrus, sweet, and bitter notes, and an aromatic intensity designed for high‑end mixology, this Schweppes Selection offering adds structure and freshness to the cocktail. Its exclusive maceration and long‑lasting carbonation system ensure a firm, persistent bubble that maintains the experience intact until the last sip, turning every toast into a perfect moment.
Tequila 1800
1800 Tequila joins Mercedes‑Benz Fashion Week Madrid as the liquid expression of contemporary culture.
The brand brings its bold, creative, and sophisticated DNA into the fashion universe, creating touchpoints where design, art, and attitude converge. During MBFW Madrid, 1800 Tequila activates its iconography through exclusive experiences that connect with designers, creators, and guests through authenticity and style.
PYRATEX
PYRATEX® EN TRAMA EGO Award
PYRATEX® is a Spanish R&D company specializing in next‑generation textile materials: it develops fabrics made from bio‑based, regenerative, and recycled fibers for fashion, lifestyle, and sports brands worldwide.
On the 20th anniversary of EGO, MBFWM introduces the PYRATEX® EN TRAMA Award, a prize that highlights the role of textiles as a driver of change and the way materials can shape and give meaning to emerging projects. A jury made up of key figures from the luxury sector, international fashion, and the Madrid runway itself will select the winning collection.
The award includes an artistic trophy created exclusively by textile artist Arantza Vilas, €6,000 in next‑generation PYRATEX® fabrics, and a mentoring program designed to support the professional growth of the project. The deliberation and award ceremony will take place during the EGO day on Sunday, March 22, following the shows of the emerging designers.
Showroom EGO S/S 26
These are the designers selected for the EGO Showroom
