The major national platform that acts as a catalyst for emerging talent
EGO is the platform for emerging fashion talent, organized by IFEMA MADRID, which is held twice a year as part of MERCEDES-BENZ FASHION WEEK MADRID. Founded in 2006, EGO seeks to highlight designers who see fashion as a means of expression and culture. It conceives a space to bring together and showcase avant-garde proposals so that they become more and more part of our reality. This alliance demonstrates EGO's commitment to emerging talent by supporting innovative firms that, edition after edition, show the world their collections on this platform.
EGO showroom
The EGO showroom is a space dedicated to the promotion and commercialization of the collections of emerging designers. It is part of the Cibelespacio and allows attendees to discover, try on and acquire the proposals of new firms that are committed to innovation, sustainability and diversity in fashion.
EGO S/S 27 Showroom
These are the brands that will be taking part in the EGO Showroom
