The platform for young fashion talents
EGO is the platform for emerging fashion talent, organized by IFEMA MADRID, which is held twice a year as part of MERCEDES-BENZ FASHION WEEK MADRID. Founded in 2006, EGO seeks to highlight designers who see fashion as a means of expression and culture. It conceives a space to bring together and showcase avant-garde proposals so that they become more and more part of our reality. This alliance demonstrates EGO's commitment to emerging talent by supporting innovative firms that, edition after edition, show the world their collections on this platform.
EGO showroom
The EGO showroom is a space dedicated to the promotion and commercialization of the collections of emerging designers. It is part of the Cibelespacio and allows attendees to discover, try on and acquire the proposals of new firms that are committed to innovation, sustainability and diversity in fashion.
Meet the EGO committee
Abraham Ortuño Pérez
Creative Director at Abra
Alejandra Muñoz
Brand & Communication Director at PYRATEX®
Ariel Vidal
Stylist, Creative Consultant
Ernesto Naranjo
Creative Director at Ernesto Naranjo
Isabel Uribe
SUOT STUDIO Director
Maria Peris
CMO ULANKA Brand Expert
Marta Serras
Art Director and Graphic Designer
Martina Merry
Creative Director at Cold Culture
Andrés Varela
CEO Cold Culture
Raquel Pelaez
Deputy Director at Smoda
Robber Rodriguez
President of Can Rico Studio
Rytas Matuliauskas and Antonio Lopez Delgado
Casting Directors, Sky Division
Asier Labarga
Director of MBFWMadrid - IFEMA MADRID
Tatiana Gómez
Management of MBFWMadrid - IFEMA MADRID
Rubén Gómez
Recruiter and EGO Curator - Pelonio
Showroom EGO S/S 26
These are the designers selected for the EGO Showroom
Mercedes-Benz Fashion Talent Award
Since its creation in February 2013, the Mercedes-Benz Fashion Talent Award continues to support emerging talent in Spanish fashion. Created to recognize their capacity for innovation and creativity, it has established itself as one of the most recognized awards for new creators.
The selected firm will have the opportunity to participate in one of the international catwalks sponsored by Mercedes-Benz such as Mexico, Prague or Tbilisi and will thus join the trail of other great names in fashion such as Pepa Salazar, Ernesto Naranjo, Outsiders Division, 404 Studio, JCPajares or Dominnico.