Showroom EGO S/S 26
These are the designers selected for the EGO Showroom
Meet the EGO committee
Alba Melendo
Stylist and Creative Consultant
Alejandra de Borbón
Global Director of PR, Events and Cultural Projects at LOEWE
2013 – 2024
Alejandro G. Palomo
Creative Director of Palomo Spain
Alfredo Santamaría
Creative Consultant and Stylist
Daniel García
Director of ICON at El País
Iria Domínguez
Global PR at Bimba y Lola
Joana Bonet
Director of Magazine La Vanguardia
Josie
Fashion Journalist and Stylist
Judith Pascual
Levi’s PR and Brand Programs Manager Iberia
Lighthouses Marketing Lead Europe
Luca Guarini
Editor-in-Chief of DUST Magazine and Creative Director
Marc Forné
Stylist and Entrepreneur
Rubén Gómez
Creative Director, Advisor and Scouting for EGO MBFWMadrid
The platform for young fashion talents
EGO is the platform for emerging fashion talent, organized by IFEMA MADRID, which is held twice a year as part of MERCEDES-BENZ FASHION WEEK MADRID. Founded in 2006, EGO seeks to highlight designers who see fashion as a means of expression and culture. It conceives a space to bring together and showcase avant-garde proposals so that they become more and more part of our reality. This alliance demonstrates EGO's commitment to emerging talent by supporting innovative firms that, edition after edition, show the world their collections on this platform.
EGO showroom
The EGO showroom is a space dedicated to the promotion and commercialization of the collections of emerging designers. It is part of the Cibelespacio and allows attendees to discover, try on and acquire the proposals of new firms that are committed to innovation, sustainability and diversity in fashion.
Mercedes-Benz Fashion Talent Award
Since its creation in February 2013, the Mercedes-Benz Fashion Talent Award continues to support emerging talent in Spanish fashion. Created to recognize their capacity for innovation and creativity, it has established itself as one of the most recognized awards for new creators.
The selected firm will have the opportunity to participate in one of the international catwalks sponsored by Mercedes-Benz such as Mexico, Prague or Tbilisi and will thus join the trail of other great names in fashion such as Pepa Salazar, Ernesto Naranjo, Outsiders Division, 404 Studio, JCPajares or Dominnico.