Mercedes-Benz Fashion Week Madrid presents the official merchandise on the occasion of the 40th anniversary
The catwalk has created a capsule collection to celebrate four decades of fashion and creativity through exclusive designs. Carlota Santos, the creator of the illustrations in collaboration with the design team at Organic Reworks, drew inspiration from elements of traditional and quintessentially Spanish imagery in the city of Madrid, Spanish fashion, and craftsmanship.
Mercedes-Benz Fashion Week Madrid presents the launch of its official merchandise, which will include a special collection for the 40th anniversary and a collection designed to please all fashion lovers.
MBFWMadrid, organised by IFEMA MADRID with the support of Madrid City Council, will celebrate its 40th anniversary from 17 to 21 September. To mark this milestone, the event is honouring four decades of fashion, creativity, and talent by offering its audience memorable experiences, including the launch of its official merchandise featuring special collections designed and produced by Organic Reworks, a leading brand in customised apparel. These collections are illustrated by Carlota Santos, an architect, visual artist, and writer, who has crafted a distinctive visual language characterised by great sensitivity and attention to detail.
For the designs in this collection, Carlota Santos has drawn upon elements of the traditional and quintessential imagery of Madrid, including Spanish fashion and craftsmanship, such as the carnation, fans, doves, and corals, interpreting them through classical and symmetrical compositions. The result is a kind of altarpiece in which, with all its details and elements, it celebrates Spanish tradition, craftsmanship and fashion, placing the goddess Cibeles in the centre, guarded by two sphinxes.
Discover the collection on the website.
The 40th-anniversary collection commemorates four decades of innovation and creativity on the catwalk. In contrast, the base collection offers timeless designs for those who want to carry the essence of MBFWMadrid beyond the event. Both launches combine design, art and sustainability, reflecting the brand's commitment to conscious fashion and have been manufactured with sustainability and minimising the impact on the environment in mind, through garments made using premium quality with 100% certified organic cotton
The merchandise will be available at the official MBFWMadrid store in Cibelespacio and on the official runway website. This initiative allows fashion followers to take a piece of MBFWMadrid history with them and be part of a unique celebration.
About Carlota Santos
Carlota Santos is an architect, visual artist and writer. She has published and illustrated books with Penguin Random House, which have been translated into more than ten languages. These books address themes of culture, art, and mythology, drawing inspiration from tradition while offering a personal and contemporary perspective. She has managed to create a visual language that is identifiable and recognisable for its great sensitivity and attention to detail. Her creative project @carlotydes has more than 175,000 followers, and she has collaborated with international brands and media such as Elle Magazine, Amazon Prime, Olympia Le Tan and Bombay Sapphire.
About Organic Reworks
Organic Reworks is a leader in the manufacture of customisable circular knit garments produced with sustainable criteria. Their proposal combines design, quality, and environmental awareness, advocating for ethical and transformative fashion.
La colección del 40 aniversario conmemora cuatro décadas de innovación y creatividad en la pasarela, mientras que la colección base ofrece diseños atemporales para quienes quieren llevar la esencia de MBFWMadrid más allá del evento. Ambos lanzamientos combinan diseño, arte y sostenibilidad, reflejando el compromiso de la marca con la moda consciente y ha sido fabricada pensando en la sustentabilidad y la minimización del impacto en nuestro medio ambiente a través de prendas confeccionadas de calidad premium con 100% algodón orgánico certificado
El merchandising estará disponible en la tienda oficial de MBFWMadrid en el Cibelespacio, y en a través de la web oficial de la pasarela. Esta iniciativa permite a los seguidores de la moda llevar un pedazo de la historia de MBFWMadrid con ellos y formar parte de una celebración única.
Sobre Carlota Santos
Carlota Santos es arquitecta, artista visual y escritora. Ha publicado e ilustrado libros con Penguin Random House, traducidos a más de diez idiomas, en los que aborda temas de cultura, arte y mitología inspirándose en la tradición, pero con una perspectiva personal y actual. Ha conseguido crear un lenguaje visual identificable y reconocible por su gran sensibilidad y atención al detalle. A través de su proyecto creativo @carlotydes, reúne a más de 175.000 seguidores y ha colaborado con marcas y medios internacionales como Elle Magazine, Amazon Prime, Olympia le Tan o Bombay Sapphire.
Sobre Organic Reworks
Organic Reworks es líder en la fabricación de prendas de punto circular personalizables producidas con criterios sostenibles. Su propuesta combina diseño, calidad y conciencia medioambiental, apostando por una moda ética y transformadora.