Mercedes-Benz Fashion Week Madrid concludes a Spring/Summer 2027 edition defined by creativity, craftsmanship and growing international reach
Redondo Brand received the Mercedes-Benz Award for Best Collection in recognition of the most outstanding proposal of the Spring/Summer 2027 edition. Rolf Schrader was named Best Model by El Corte Inglés, while the Mercedes-Benz Fashion Week Madrid – NARS Best Makeup Vision Award went to Álvaro Calafat. There were fashion shows at seven of the city’s most emblematic venues: the Invernadero of the Palacio de Cristal de Arganzuela, the Crystal Gallery of the Palacio de Cibeles, Nebrija University’s Campus of Communication and Arts, the Rosaleda in Parque del Oeste, the Hotel Palace, the Gardens of the Vista Alegre Palaces and the Gallery of the Royal Collections.
Mercedes-Benz Fashion Week Madrid, the fashion platform organised by IFEMA MADRID in collaboration with Madrid City Council, was defined by a plurality of creative languages, a celebration of craftsmanship, innovation applied to design and an increasingly personal outlook on contemporary fashion.
Over the six-day event, Spanish fashion’s leading promotional event brought together established brands, emerging designers and international names in an edition that further strengthened Madrid’s position as one of the fashion industry’s most prestigious meeting places.
One major innovation of this edition was the staging of Mercedes-Benz Fashion Week Madrid in some of the city’s most distinctive venues. Thanks to the invaluable support of Madrid City Council, the programme took place in settings including the Invernadero of the Palacio de Cristal de Arganzuela, the Crystal Gallery of the Palacio de Cibeles, Nebrija University's Campus of Communication and Arts, the Rosaleda in Parque del Oeste, the Hotel Palace, the Gardens of the Vista Alegre Palaces and the Gallery of the Royal Collections, bringing fashion closer to new audiences and strengthening the dialogue between creativity, heritage and the urban environment.
This commitment to bringing fashion closer to the city was enhanced by a strong international character, evident both at the Opening Dinner #MBFWMadrid x NARS and at the Closing Party by El Corte Inglés. These two key events were attended by designers, models, figures from the worlds of fashion and culture, members of the media and opinion leaders from a range of international markets in Madrid. Together, they reinforced capital’s Madrid’s role as a global get together for the industry and helped to showcase internationally the talent and creativity that define this edition of Mercedes-Benz Fashion Week Madrid.
Awards for the SS27 edition of Mercedes-Benz Fashion Week Madrid
The Mercedes-Benz Award for Best Collection went to Redondo Brand, whose designs were outstanding thanks to an ambitious journey through textures, movement and contrasts, achieved through velvet, organza, chiffon, feathers, crystals and hand embroidery. The Mercedes-Benz Fashion Week Madrid Award for Best Model, presented by El Corte Inglés, went to Rolf Schrader, while the Mercedes-Benz Fashion Week Madrid–NARS Icon Award recognised Álvaro Calafat’s career, contribution and influence within the industry.
Mercedes-Benz Fashion Week Madrid’s commitment to the next generation was once again reflected in its awards for emerging talent. EAFTIMOS received the Showroom EGO New Brand Award, while Karla Aguilar won the Pelonio New Talent Award. Recognition also came through awards established in collaboration with Maison Pyramide and MP Showroom by Maison Pyramide. These will help to raise the international profile of emerging Spanish designers at the international showroom during Paris Fashion Week 2027. In the Commercial Potential Award category, the winner was Moisés Nieto; Acromatyx won in Creative Identity; Redondo Brand in Responsible Design; and Antonio del Canto in Emerging Talent.
This edition also honoured some of the most prominent figures and initiatives within the fashion ecosystem. During the Opening Dinner #MBFWMadrid x NARS, Hannibal Laguna received the Mercedes-Benz Fashion Week Madrid Award for National Designer, while Agua by Agua Bendita was presented with the International Award. Both awards were backed by Madrid City Council. Meanwhile, Palomo, received the Mercedes-Benz Fashion Week Madrid Best Makeup Vision Award, supported by NARS, while the Latin American Fashion Awards (LAFA) was presented with The Fashion Game Changers Award in recognition of its work promoting and internationalising Latin American creative talent.
Creative diversity as the defining thread of the edition
The first day of the event focused on research and reflection on creative processes. Pedro del Hierro presented HANAMI, a collection inspired by the Japanese tradition of observing the cherry blossom, using it as a metaphor for ephemeral beauty and the importance of taking a moment to pause. With FOLD IN, Simorra placed fabric and pleating at the heart of its designs, exploring new forms of volume and movement. Adolfo Domínguez, meanwhile, developed CHROMA as an in-depth exploration of colour, approached through science, matter and emotion.
The second day featured some of the most prominent proposals on the programme. Juan Vidal presented El segundo Edén (The second Eden), a collection built around new collaborations between fashion, design and accessories. The Colombian label Agua by Agua Bendita, also honoured with the Mercedes-Benz Fashion Week Madrid International Designer Award, presented a collection defined by craftsmanship, floral prints and a contemporary femininity rooted in its cultural heritage. Celia B made her catwalk début with Indian Summer, a luminous collection inspired by the world of the indianos, while Ágatha Ruiz de la Prada once again demonstrated the enduring strength of her creative universe through colour, voluminous silhouettes and her instantly recognisable iconography.
Hannibal Laguna, recipient of the Mercedes-Benz Fashion Week Madrid National Designer Award, presented LUMINHAZ, an exploration of light expressed through sculptural volumes, embroidery and refined craftsmanship. Alex Rivière Studio embraced essential sophistication and quiet luxury with The Core, while Palomo Spain celebrated its tenth anniversary with Arcadia,a collection revisiting some of the label’s most distinctive codes through creative freedom, theatricality and artisanal craftsmanship.
The third day highlighted the importance of memory and cultural imagery in contemporary fashion. Moisés Nieto looked towards an intimate and emotional vision of Andalusia, inspired by the work of Julio Romero de Torres and Federico García Lorca. Ernesto Naranjo, meanwhile, presented ONDINE, a collection marked by movement, transparency and the constant transformation of the silhouette. From a different perspective, Baro Lucas drew inspiration from The Garden of Delights, introducing a more surreal dimension to his creative language.
The review of the archive and the reinterpretation of their own distinctive codes defined the proposals by Acromatyx and Álvaro Calafat. While Acromatyx revisited patterns and techniques developed throughout its career in order to project them into the future, Calafat presented Burnt Rose Garden, a collection that transforms a surreal garden into a setting where nature and artifice, beauty and decay coexist.
The fourth day was defined by a range of different approaches to contemporary femininity. With Nimba Spring 2027, Odette Álvarez drew inspiration from the lightness of clouds and Japanese aesthetic harmony. Malne La Maison championed Parisian elegance through La Femme, while Antonio del Canto made the ritual of dressing the central theme of Dress Up Spring 2027, a collection in which artisanal embroidery, historic gemstones and Murano glass crystals took centre stage.
Technological innovation and the reinterpretation of historical codes shaped Isabel Sanchís’ collection, which explored female freedom through techniques such as 3D printing. Redondo Brand, meanwhile, confirmed its creative maturity with the collection that earned it recognition as the edition’s Best Collection.
Narrative and the creation of distinctive worlds played a central role in much of the week’s finale. Maison Mesa presented Last Dance at the Grand Hotel, a collection inspired by cinematic glamour and the stories that unfold during one unforgettable night in a grand hotel. With OPHELIA, Yolancris drew on nature and contemporary craftsmanship, creating a richly detailed collection of embroidery, textures and three-dimensional embellishments.
They were joined by Custo Barcelona, whose collection explored identity and self-expression through transparencies, layering and patchwork; Lola Casademunt by Maite, which revived the bohemian yet sophisticated spirit of 1970s New York; the collective initiative Canarias Islas de Moda, a showcase for the archipelago’s creative wealth; and the much-anticipated return of Alvarno, once again reaffirming the bond between Madrid and Paris as an essential part of its creative soul.
Mercedes-Benz Fashion Week Madrid concludes an edition that once again highlighted Spanish fashion's ability to combine tradition and avant-garde, craftsmanship and innovation, local identity and global ambition. Established designers, emerging creative voices and international projects shared the stage throughout the week, helping to bring Spanish talent to new audiences and further consolidating Madrid's position as one of the leading creative capitals on the international fashion landscape.
A Strong Ecosystem of Institutional and Brand Support
Mercedes-Benz Fashion Week Madrid, organised with the support of Madrid City Council, once again benefited from the backing of a broad network of companies, institutions and organisations committed to promoting Spanish fashion. The event's principal sponsors included Mercedes-Benz, El Corte Inglés and NARS, with Iberia as Sponsor; Nebrija University as Venue Partner; The Palace Hotel as Hotel Partner; and Pyratex as EGO Sustainable Sponsor. The event was also supported by collaborators including the Community of Madrid, CEOE Castilla y León, PYRATEX®, 1800 Tequila, Rowenta, Pedras, Legado Ibérico, UDIT – University of Design, Innovation and Technology, Solán de Cabras, Mahou 5 Estrellas, Schweppes, Vectalia, Cosme Palacio and Amazonia Açai, all of which contributed to enriching the experience of designers, industry professionals and guests throughout the week.
La cuarta jornada estuvo protagonizada por distintas aproximaciones a la feminidad contemporánea. Odette Álvarez, con Nimba Spring 2027, encontró inspiración en la ligereza de las nubes y la armonía estética japonesa. Malne La Maison reivindicó la elegancia parisina a través de La Femme, mientras que Antonio del Canto convirtió el ritual de vestirse en el eje central de Dress Up Spring 2027, una colección donde los bordados artesanales, la pedrería histórica y los cristales de Murano adquieren especial protagonismo.
La innovación tecnológica y la reinterpretación de códigos históricos estuvieron presentes en la propuesta de Isabel Sanchís, que exploró la libertad femenina mediante recursos como la impresión 3D, mientras que Redondo Brand confirmó su madurez creativa con la colección que le ha valido el reconocimiento a la mejor propuesta de la edición.
La narrativa y la construcción de universos propios protagonizaron buena parte del cierre de la semana. Maison Mesa presentó Last Dance at the Grand Hotel, una colección inspirada en el glamour cinematográfico y los relatos de una gran noche de hotel. Yolancris, con OPHELIA, encontró en la naturaleza y en la artesanía contemporánea el punto de partida de una propuesta rica en bordados, texturas y aplicaciones tridimensionales.
A ellas se sumaron las propuestas de Custo Barcelona, donde la identidad y la autoexpresión dialogan con transparencias, superposiciones y patchworks; Lola Casademunt by Maite, que recuperó el espíritu bohemio y sofisticado del Nueva York de los años setenta; la iniciativa colectiva Canarias Islas de Moda, reflejo de la riqueza creativa del archipiélago; y el esperado regreso de Alvarno, reafirmando una vez más el vínculo entre Madrid y París como parte esencial de su ADN creativo.
Mercedes-Benz Fashion Week Madrid concluye así una edición que ha vuelto a poner de manifiesto la fortaleza de la moda española para combinar tradición y vanguardia, artesanía e innovación, identidad local y vocación global. Una semana en la que diseñadores consolidados, nuevas voces creativas y proyectos internacionales han compartido escenario para proyectar el talento hacia nuevas audiencias y consolidar a Madrid como una de las capitales creativas de referencia en el panorama internacional.
El respaldo de un sólido ecosistema de marcas e instituciones
Mercedes-Benz Fashion Week Madrid, organizada con el apoyo del Ayuntamiento de Madrid, ha contado, una edición más, con el respaldo de un amplio conjunto de empresas, instituciones y entidades comprometidas con el impulso de la moda española. Entre los patrocinadores principales destacan Mercedes-Benz, El Corte Inglés y NARS, junto a Iberia como Patrocinador; la Universidad Nebrija como Venue Partner, "The Palace Hotel" como Hotel Partner y Pyratex como Patrocinador Sostenible de EGO, así como el respaldo de colaboradores como Comunidad de Madrid, CEOE Castilla y León, PYRATEX®, 1800 Tequila, Rowenta, Pedras, Legado Ibérico, UDIT - Universidad de Diseño, Innovación y Tecnología, Solán de Cabras, Mahou 5 Estrellas, Schweppes, Vectalia, Cosme Palacio o Amazonia Açai que contribuirán a enriquecer la experiencia de diseñadores, profesionales e invitados durante toda la semana