12-15 SEP 2024

Fashion Talk #2

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Fashion Talk 2

Fashion Talk #2: Upcycling and sustainability, its essential role in the future of fashion

Large fashion firms have taken a step forward and have pledged to improve their commitment to sustainability. Our national experts will analyze how the upcycling process is presented as a change in consumer ethics and a transformation for industry to benefit the environment. Find out in this Fashion Talk powered by Allianz.

18/09/2021 at 11:00h

Moderator: César Castro, CEO and founder of Highxtar

Speakers: Mariola Marcet, Isabel Ordóñez, Miguel Becer and Pepe Castelo.

Post-talk analysis: Consumers are increasingly demanding while global awareness of sustainability and upcycling is growing. A way of understanding the fashion ecosystem that is here to stay, albeit in an industry that is much less committed than it should be.

Despite the different realities and commitments, the shadow of greenwashing continues to loom large. Sustainability, once conceived as a utopia in general, has today - as we have seen - become a basic necessity for the planet and the future of our well-being.

The future is clear: the digitalisation of fashion. The present too: education and the practice of circular techniques such as upcycling.

 A multitude of small changes are big changes, breaking the chain of buy-use-throw away is key and there is only one way for this: education.

Fashion Talks 2 speaker 1

Mariola Marcet

Founder and CEO of Upcyclick, a platform that uses technology to connect people and generate communities that facilitate customization or upcycling. Her professional career has been developed for more than 12 years in the Industrial and Interior Technical Design sector. Her experience and passion for sustainable fashion has also led her to teaching, and she currently teaches at the Official Master of Co-Creation and Sustainable Fashion at EASD Valencia. 

Fashion Talks 2 speaker 2

Isabel Ordóñez

Industrial designer from University of Chile and PhD in waste resource recovery from the Technical University of Chalmers. She has focused her teaching and research on how to involve designers as key agents for sustainable development and system change. She currently works at the Elisava Escola Universitaria Private Foundation and TU-Berlin as a professor and researcher.

Fashion Talks 2 speaker 3

Miguel Becer

Founder of ManéMané brand, which was born as a final career project while studying fashion design at the Art School nº2 in Madrid. Trained simultaneously in economics, Miguel Becer grew up professionally with his own firm, with which he debuted in MBFW EGO and has received awards such as Vogue's Who's On Next in 2015 for young talents. ManéMané's groundbreaking and versatile designs are still today reaping success within and outside our borders.

Fashion Talks 2 speaker 4

Pepe Castelo

Digital Trade Coordinator at The Fabricant, a Digital Fashion House that leads the fashion industry into a new digital-only fashion sector. Specializes in business models, connecting the new consumer with experience and utility that replaces physical fashion. Passionate about digital identities and the technologies that enable them to be created such as NFTS, augmented reality, virtual reality, and other agents that make up the Metaverso. Although it is a start-up company, they have already worked with leading brands in the retail and fashion design sector such as Adidas, Off-White or Tommy Hilfiger.