Ynésuelves

From a very early age, Ynés Suelves knew her destiny was intertwined with the world of fashion design. "I was born a designer," she states with conviction, a declaration that would be supported by her brilliant academic trajectory, culminating as the top student of her university class.

In 2016, Ynés brought her vision to life by creating her own brand. Ynesuelves is not just a fashion brand; it is the materialization of a creative universe that fuses timeless luxury with a rebellious spirit, what she describes as elegance with a "hooligan" touch. Her design philosophy is founded on creating everyday pieces that stand the test of time, crafted with the highest quality materials, impeccable artisanship, and meticulous construction.

What makes the brand unique is its deep family connection. Ynesuelves is the result of an extraordinary collaboration between Ynés and her mother María, known as "La Beltraneja". While Ynés conceptualizes the volumes and shapes, María brings her mastery in working with fabrics, transforming them into unique pieces. This mother-daughter synergy has become the beating heart of the brand, symbolized by their emblematic Labeltraneja rose.

The core of Ynesuelves is its prêt-à-porter line, designed to accompany women in their daily lives with pieces that combine functionality and timeless elegance. Her collection is complemented by a jewelry line, which she considers not as mere accessories, but as "intimate companions that become part of your skin, your story, your identity". The brand also includes haute couture designs and bridal wear.

For Ynés, fashion is a tool for everyday transformation and empowerment. Her vision transcends fleeting trends, focusing on creating garments that allow women to express their true essence in their daily lives. As she describes, these are those "transformative moments when the perfect pair of jeans gives you superpowers, when shoes make you walk stronger, when a dress reveals your inner spirit".

The designer has built a universe where imagination knows no bounds, where women can be "half flower, half butterfly", and where each piece tells a unique story. Her work not only reflects contemporary trends but is deeply rooted in her personal history, experiences, and family heritage.

Today, Ynesuelves has established itself as a fashion house that celebrates femininity in all its forms, creating enduring pieces that transcend time and invite their clients to be completely themselves, "without apology, without fear, without complexes", in every moment of their lives.