Contact
Press
Buyers
About Ynésuelves
From a very early age, Ynés Suelves knew her destiny was intertwined with the world of fashion design. "I was born a designer," she states with conviction, a declaration that would be supported by her brilliant academic trajectory, culminating as the top student of her university class.
In 2016, Ynés brought her vision to life by creating her own brand. Ynesuelves is not just a fashion brand; it is the materialization of a creative universe that fuses timeless luxury with a rebellious spirit, what she describes as elegance with a "hooligan" touch. Her design philosophy is founded on creating everyday pieces that stand the test of time, crafted with the highest quality materials, impeccable artisanship, and meticulous construction.
What makes the brand unique is its deep family connection. Ynesuelves is the result of an extraordinary collaboration between Ynés and her mother María, known as "La Beltraneja". While Ynés conceptualizes the volumes and shapes, María brings her mastery in working with fabrics, transforming them into unique pieces. This mother-daughter synergy has become the beating heart of the brand, symbolized by their emblematic Labeltraneja rose.
The core of Ynesuelves is its prêt-à-porter line, designed to accompany women in their daily lives with pieces that combine functionality and timeless elegance. Her collection is complemented by a jewelry line, which she considers not as mere accessories, but as "intimate companions that become part of your skin, your story, your identity". The brand also includes haute couture designs and bridal wear.
For Ynés, fashion is a tool for everyday transformation and empowerment. Her vision transcends fleeting trends, focusing on creating garments that allow women to express their true essence in their daily lives. As she describes, these are those "transformative moments when the perfect pair of jeans gives you superpowers, when shoes make you walk stronger, when a dress reveals your inner spirit".
The designer has built a universe where imagination knows no bounds, where women can be "half flower, half butterfly", and where each piece tells a unique story. Her work not only reflects contemporary trends but is deeply rooted in her personal history, experiences, and family heritage.
Today, Ynesuelves has established itself as a fashion house that celebrates femininity in all its forms, creating enduring pieces that transcend time and invite their clients to be completely themselves, "without apology, without fear, without complexes", in every moment of their lives.
Ynésuelves at Mercedes-Benz Fashion Week Madrid
Collection lines
With ‘Rosas Roxas’, Ynésuelves presents its new collection and reaffirms its commitment to craftsmanship, heritage and the value of handmade items.
The collection was inspired by a trip to Mexico and a first-hand encounter with its crafts, traditions and cultural imagery. In this context, the Virgin of Guadalupe—a symbol deeply rooted in Mexican culture—serves as a unifying theme and a representation of protection, identity and femininity.
The symbolic universe is built around the star, the moon, the heart, the butterfly and, most centrally, the rose; creating a visual and emotional language that runs through the entire collection.
The collaboration with Mexican artisans incorporates traditional techniques such as the treadle loom, Tenango embroidery, tinwork and popotillo, all integrated through mutual respect and direct collaboration.
Within this collection, one piece stands out in particular: the dress designed in collaboration with Charlie, a 12-year-old boy with autism, whose creativity and sensitivity struck a deep chord with Ynés, who wanted to make this boy’s dream come true: to create a dress of his own design and showcase it on the catwalk.
Rosas Roxas is a tribute to craftsmanship, to the magic of turning ideas into reality, and to the beauty of the unique.