Simorra

SIMORRA was founded in 1978 by Javier Simorra, who learned his profession directly from his father, a traditional tailor from Barcelona who was passionate about the Opera. Of perfectionist hand, firm outline and inquisitive gaze, Javier Simorra decided in the late 70s to create a fashion proposal that combined the elegant gestures and attention to detail of the couture he learned at home, with a more contemporary and closer approach to the prêt-à-porter of the time.

In 2016, the brand stepped into a new stage of modernization with the incorporation of the Dimas family. With an extensive textile background, the family group undertook an updating process that, as Javier Simorra did at the time, focused mainly on innovating from the creation process, thus giving the materials the leading role. The new SIMORRA places the fabric at the center of the design and understands the material as a vehicle of creative expression to communicate messages and emotions.

It is the material and its potential to transmit emotions that gives shape and depth to a design that responds to a contemporary and transgenerational society that understands the future as something that has no age and that knows how to merge tradition with new trends to gain strength.