Odette Álvarez at MBFWMadrid
About Odette Álvarez
The women's ready-to-wear brand Teté by Odette was created in 2009, in Santander, by Odette Álvarez Garzón and its name, Teté, is due to the affectionate nickname with which, since she was a child, her loved ones have referred to the designer. From a very young age, Odette began to take an interest in fashion thanks to the work she saw in her own home, by the hand and needle of her mother and grandmother, who always designed and made her clothes.
The big step towards becoming a professional came when the self-taught designer noticed that her friends were so fascinated by her style that they all insisted on buying and wearing the same clothes she designed and made for herself. It was then that she decided to make her dream come true, a dream that today employs more than 60 people; she produces two collections a year, as well as different capsules and special editions, distributing more than 1,500 pieces a year. Currently, the workshop and headquarters are in Santander, the city where he lives.
"It has meant a lot to me to start this adventure from scratch and to achieve all that I have been achieving. I think that's what I'm most proud of, to do what I like and to have my work recognised. It is true that it has taken a lot of effort, but today it is a reality. I am grateful, of course, to my team and to all the people who have believed in my project, for the fact that Tete by Odette is now a recognised and recognisable brand". Odette Álvarez. Extract from the book entitled Cántabras, our legacy. Publisher: Media Luna.
Since 2013, when she presented her first collection entitled Amore, Teté by Odette has developed a total of 21, being Ethnics SS 2020, the first one with which the firm joins the official calendar of Mercedes-Benz Fashion Week Madrid, within the off programme, with a fashion show held at the Wellington Hotel in Madrid. In September 2022, the firm presents, also at the Wellington Hotel in Madrid, the Selena Spring 2023 collection.
In February 2021, the designer presents her eponymous brand, Odette Álvarez, as part of the Off calendar of the 73rd edition of Mercedes-Benz Fashion Week Madrid, with the Odegna AW 2021/22 collection. After ten years in the fashion world as creative director of Teté by Odette, the Cantabrian designer takes another step forward in her professional career with the creation of this new label, conceived as the brand's first line, which will be custom-made, handcrafted and limited edition.
In September 2022, the firm presents, also at the Wellington Hotel in Madrid, the Selena Spring 2023 collection.
In February 2023, the Cantabrian designer takes to the catwalk for the first time at the Mercedes-Benz Fashion Week Madrid, as part of the calendar of established designers, at IFEMA Madrid, presenting the TITALEE FALL 23 collection, and in September 2023 she presents Venezia SPRING 24.
Colection falls - Ángela Fall 24
The ÁNGELA FALL 24 collection is a return to the origins, to the aesthetics and to the emblematic pieces with which Odette Álvarez, through her brand with which Odette Álvarez, through her brand Teté by Odette, managed to make her way in the fashion world, conquering
her first customers. fashion world, conquering her first customers. Since then, the boho-chic spirit, the 70's inspiration and the 70's inspiration and the richness of materials and fabrics continue to be a sign of identity that is now elevated to a more sophisticated and exclusive proposal from her more sophisticated and exclusive proposal from its first line: Odette Álvarez.
The designer, on this occasion, recovers the fabrics rich in rhinestones and crystals; the damasks; the optical prints and the optical and ethnic-inspired prints; the bold and wintry colours and the recycled fur details from previous collections from previous collections to create a succession of pieces that have as a common thread the personality and style of a woman who is very personality and style of a woman who is very present in the designer's imaginary: the creator of contents Ángela Rozas, Madam
Angela Rozas, Madame de Rosa, who has accompanied Odette Álvarez since her beginnings, being the protagonist of the first photographic campaigns of the firm.
"Going back to the origins is always an exciting exercise. In this collection I wanted to dive into the beginnings of the beginnings of Teté by Odette, the brand with which I became known more than a decade ago and with which I was able to make my dream of working in the fashion industry come true. I was able to make my dream of working in the world of fashion come true", says Odette Álvarez.