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About Odette Álvarez
The women's prêt-à-porter brand Teté by Odette was created in 2009 in Santander by Odette Álvarez Garzón, and its name, Teté, comes from the affectionate nickname that the designer's loved ones have used for her since childhood. From a young age, Odette developed an interest in fashion thanks to the work she saw at home, guided by her mother and grandmother, who always designed and made their own clothing.
The significant step towards professionalization came when the self-taught designer realized that her style fascinated her friends so much that they all insisted on buying and wearing clothes identical to the ones she designed and made for herself. It was then that she decided to make a dream come true, which today provides jobs for more than 60 people; produces two collections a year, along with various capsules and special editions, distributing more than 1,500 pieces annually. Currently, the workshop and headquarters are located in Santander, the city where she resides.
"For me, starting this adventure from scratch and achieving all that I have has meant a lot. I believe it is what I am most proud of, doing what I love and having my work recognized. It's true that it has required a lot of effort, but today it is a reality. I am, of course, grateful to my team and to everyone who has believed in my project, for making Teté by Odette a recognized and recognizable brand today." - Odette Álvarez. Excerpt from the book titled Cántabras, nuestro legado. Publisher: Media Luna.
Since 2013, when she presented her first collection titled Amore, Teté by Odette has developed a total of 21 collections, with Ethnics SS 2020 being the first to join the official calendar of Mercedes-Benz Fashion Week Madrid, in the off-schedule program, with a show held at the Wellington Hotel in Madrid. In September 2022, the brand presented the Selena Spring 2023 collection, also at the Wellington Hotel in Madrid.
In February 2021, the designer launched her eponymous brand, Odette Álvarez, within the off-schedule of the 73rd edition of Mercedes-Benz Fashion Week Madrid, with the Odegna AW 2021/22 collection. After ten years in the fashion world as the creative director of Teté by Odette, the Cantabrian designer took another step in her professional career with the creation of this new label, conceived as the brand's first line, which will be custom-made, handcrafted, and produced in limited editions.
In February 2023, the Cantabrian designer made her debut on the Mercedes-Benz Fashion Week Madrid runway, within the on-schedule of established designers, at IFEMA Madrid, presenting the TITILEE FALL 23 collection. Since then, Odette Álvarez has presented the VENEZIA SPRING; ÁNGELA FALL 24; INFINITA SPRING 25 and IRIS FALL 25 collections on the Madrid runway.
Collection lines
"PARAÍSO SPRING 2026"
Music plays in the distance, like a soft echo in the night. The thick scent of flowers fills the air. The lightness of a dress, satin skin after a day at the beach… That moment, that subtle movement—this is all we long to feel, just for an instant.
PARAÍSO Spring 2026 is a celebration dedicated to the women who have walked with us since the brand was born fifteen years ago. Women who turn fashion into a personal language — a way of inhabiting the world with beauty, authenticity, and freedom.
A subtle interplay of contrasts and harmonies—where the exotic speaks with the everyday, the artisanal merges with the urban, and lightness coexists with opulence—sets the starting point for Odette Álvarez’s new collection for Summer 2026.
Staying true to her contemporary vision of artisanal luxury, the designer proposes an aesthetic journey where tradition and modernity engage in dialogue, finding balance through fabrics and materials of diverse textures and colors. This collection brings together three creative worlds: the endless inspiration of the East, which lives at the core of the brand’s identity; the organic references and botanical ornamentation of Art Nouveau; and the graphic purity of ancient Greece.
All of this is translated into a wardrobe designed for a woman who gathers, step by step, influences that transform her. The collection is built around contrast—garments that embrace the body, enveloping it only to reveal it again through second-skin fabrics. Also featured are linens and poplins with a summery spirit, paired with rich and alluring materials like beading, metallic plates, embroidery, and appliqué embellishments. The color palette moves between warmth and freshness: golds and silvers that evoke precious metals, and vibrant pastels—pink, green, turquoise—blended with earthy tones like chocolate brown and ivory.
“It’s summer. The night falls gently, and lights come on over an improvised stage. We could be anywhere in the world. They dance, radiant, in a paradise where beauty appears without warning.”