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About Odette Álvarez
The women's ready-to-wear brand Teté by Odette was created in Santander by Odette Álvarez Garzón. Its name, Teté, comes from the affectionate nickname used by the designer's loved ones since she was a child. From a very young age, Odette became interested in fashion thanks to the work she saw in her own home, where her mother and grandmother always designed and made their own clothes.
The big step towards professionalisation came when the self-taught designer realised that her style fascinated her friends so much that they all insisted on buying and wearing clothes similar to those she designed and made for herself. That's when she decided to make her dream come true, which today employs more than 60 people. She produces two collections a year, as well as various capsule collections and special editions, distributing more than 1,500 pieces annually. Currently, the workshop and headquarters are located in Santander, the city where she lives.
"It has meant a lot to me to start this adventure from scratch and achieve everything I have achieved. I think that's what I'm most proud of, doing what I love and having my work recognised. It's true that it has taken a lot of effort, but today it's a reality.
I am, of course, grateful to my team and to everyone who believed in my project, thanks to whom Tete by Odette is now a recognised and recognisable brand. Odette Álvarez. Excerpt from the book entitled Cántabras, nuestro legado (Cantabrians, our legacy). Publisher: Media Luna.
Since 2013, when it presented its first collection entitled Amore, Teté by Odette has developed a total of 21 collections, with Ethnics SS 2020 being the first with which the brand joined the official Mercedes-Benz Fashion Week Madrid calendar, as part of the off programme, with a fashion show held at the Wellington Hotel in Madrid. In September 2022, the firm will present the Selena Spring 2023 collection, also at the Wellington Hotel in Madrid.
In February 2021, the designer will present her eponymous brand, Odette Álvarez, as part of the off-calendar of the 73rd edition of Mercedes-Benz Fashion Week Madrid, with the Odegna AW 2021/22 collection. After ten years in the fashion world as creative director of Teté by Odette, the Cantabrian designer takes another step forward in her professional career with the creation of this new label, conceived as the brand's first line, which will be produced to measure, by hand and in a limited edition.
In September 2022, the firm presented the Selena Spring 2023 collection, also at the Wellington Hotel in Madrid.
In February 2023, the Cantabrian designer took to the catwalk for the first time at Mercedes-Benz Fashion Week Madrid, as part of the established designers' calendar, at IFEMA Madrid, presenting the TITALEE FALL 23 collection. She has since continued to show with: Venezia SS 24, Ángela FW 24/25, Infinita SS 25, Iris FW 25/26 and Paraíso SS26.
Collection lines
The SWING collection by Odette Álvarez is born from the pulse between past and present — a luminous nostalgia that transforms the free-spirited essence of the 1920s into a contemporary, sophisticated, and powerful femininity. For the coming winter season, the collection draws from artisanal luxury and the brand’s signature bohemian sensibility to create garments that vibrate with their own rhythm.
Defined by silhouettes that dance between tradition and fantasy, the collection is infused with references to cinematic glamour, reinterpreting its codes through a modern and conscious lens. Drop-waist dresses, fluid lines that liberate the body, and plays on volume evoke the shapes of a glorious era, translated into a contemporary language that prioritizes elegance and subtle sensuality.
The narrative shifts to a nocturnal and vibrant New York — an iconic city where swing, music, and fashion found one of their most effervescent stages. Echoes of Art Deco appear delicately in embroidery and geometrically inspired applications, in dialogue with the indo-oriental ornamental richness that defines Odette Álvarez’s identity.
The color palette moves between deep tones and gold accents, traversing warm ranges and powdery nuances. In terms of fabrics, richly textured materials such as brocades, jacquards, and velvets take center stage, alongside tapestry-effect prints and folk motifs that recall vintage luxury. These are combined with lighter materials such as chiffon, velvet-embroidered silk, lurex, and bambula, bringing fluidity and movement that convey the spirit of swing.
Feathers, subtle fringes, gemstone embroidery, and ornamental applications paired with dramatic collars and leather details enrich the pieces, reinforcing the idea of tactile and artisanal opulence throughout the collection. Each element is designed to accompany the movement of the body, evoking the rhythm and freedom of the 1920s through a deeply feminine sensibility.