The ready-to-wear brand for women Teté by Odette was created by Odette Álvarez in Santander in 2009. Her name, Teté, is due to the affectionate nickname with which her loved ones have referred to the designer since childhood. From a very young age, Odette began to be interested in fashion thanks to the work that she sees in her own house, always with the needle in hand, her mother and her grandmother always designed and made her clothes.
The great step towards professionalization comes when the self-taught designer realizes that her style fascinates her friends so much that they all insist on wanting to buy and wear clothes equal to those she designs and makes for herself. It is then that she decides to make her dream come true that, to this day, she employs more than 60 people and makes two collections a year, as well as different capsules and special editions. Currently, the workshop and headquarters are located in Santander, the city where she resides.
Since 2013, the year she presents her first collection entitled Amore, Teté by Odette has developed a total of 15, being Ethnic SS 2020, the first with which the firm joins the official calendar of Mercedes Benz Fashion Week Madrid, within the off program, with a parade held at the Wellington Hotel in Madrid.
Now, after a decade at the helm of the brand, the designer takes a step forward by creating the Odette Álvarez label, with the purpose of creating a first line dedicated to limited edition and tailor-made collections that will be presented on the catwalk. In February 2021, the designer presents her eponymous brand, Odette Álvarez, within the Off calendar of the 73rd edition of Mercedes-Benz Fashion Week Madrid, with the Odegna AW 2021/22 collection.
In March 2021, the brand launched the Teté by Odette Lounge line, inspired by the new comfort to wear on the street, made up of sporty-looking garments with the tracksuit as the protagonist.
SIRENE SS 2022 is the title of the second collection by Odette Álvarez for spring summer 2022, the eponymous brand created by the designer in February 2021.
The brand´s need to create a tailor-made sewing line, her creative director now explores the depths of the sea to imagine a 21st century mermaid full of strength and personality, sensuality and mystery. The proposal, made entirely by hand in Spain, with haute couture fabrics and materials, is made up of dresses with prominent shoulders pads; surmounted by voluptuous jellyfish sleeves or decorated with feather details reminiscent of the delicate swaying movement of coral reef flora. The bustiers and bodies fitted like a second skin also stand out; starfish embroidered dresses made of sumptuous beading and faded sequins that evoke the mythical treasures of the deep ocean.
In addition, the brand opts for XL vinyl sequins with an aquatic appearance for two-piece sets that simulate the scales of the mermaids in the collection. The colours flow between aquatic turquoise, coral, blue and yellow and shades of white, sand and black. Odette Álvarez, creative director of the brand Teté by Odette in 2010, embarked on this new adventure that will be presented in the `see now buy now´ format next 16th September at the URSO Hotel & Spa in Madrid.