María ke Fisherman
María Ke Fisherman is a firm created in 2009 by María Lemus and Víctor Alonso.
They have always maintained an unconventional creative line, putting their own identity before trends, making the brand an avant-garde leader in the global fashion world. The firm is a creative project with interest in economic growth that sets out to occupy a niche in the burgeoning high-street fashion sports clothing market, always on the border between art and streetwear.
Its customer portfolio includes A-list celebrities like Miley Cyrus, Lady Gaga, Katy Perry and Lindsay Lohan, and retailers with international importance like Opening Ceremony, H Lorenzo, Gente Roma and VFiles. The designers have won two highly prestigious awards in Spain for new designers, the Vogue Who’s On Next in 2014 and the National Fashion Award that same year.
Summers in the City (Veranos de la Villa) suggests shifting how and where a fashion collection is usually presented by staging a static show in an unusual setting. María Ke Fisherman will present its spring-summer collection 2020 on the Toledo Bridge in Madrid, where the audience will actually parade among the models. María Ke Fisherman is a firm created by María Lemus and Víctor Alonso. The designs, almost futuristic and always ground-breaking, are inspired by online urban subcultures and shared tastes and interests: electronica, Yakuza film, Japanese kawaii culture etc. Technological materials and hand-crafted finishes combine tradition and modernity in pieces that reflect the reality of living in a globalised world, in the throes of the digital era and the empowerment of women in our societies. In collaboration with Mercedes-Benz Fashion Week Madrid.