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About Mans
The designer Jaime Álvarez born in La Luisiana, Seville in 1994; enters the male universe after discovering his passion for different artistic disciplines since he was a child.
His project Mans, which he founded after finishing Fashion Design in 2017 at the Istituto Europeo di Design, Madrid; is a ready-to-wear brand in search of a new artisanal tailoring, influenced both by the ateliers of Saville Row, as well as by Japanese pattern making.
Mans mix this millenary craft with an avant-garde aesthetic, clean cuts and innovation in fabrics, have been awarded the Best Emerging Design Award by the Generalitat de Catalunya on three consecutive occasions at 080 Barcelona.
The name of the firm is a tribute to ‘‘Demans’’ the surname of his maternal great-grandfather of German origin who always wore tailored suits and instilled in him a devotion to tailoring and classic elegance. The result is a new approach to masculinity that merges the classic references of tailoring with the youth subcultures in a constant interplay of interconnected opposites in search of balance.
In fall 2020, Mans was the winner of Vogue Fashion Award Who’s on Next. Since 2018, the brand has developed 7 collections passing through America, the colors of a traveler lost in India, a love story in an Illustrated Paris ambience, a tour through the high society of the 60s, an 80s night in Demans Club -first collection offering a couple of women’s looks-. The eight collection SS22 within the framework of Milan’s Fashion Week, and the last 6 collections within the framework of MBFW Madrid.
Collection lines
The AW26/27 collection is born from the union of different concepts. The connection between Van Gogh's butterflies and the precision of tailoring. Wings inspire clean cuts, collars and volumes that suggest movement while dialoguing with a contemporary silhouette.
The volumes evoke Balenciaga's sculptural heritage and the architecture created on the back by certain elements of traditional Japanese dress, such as the Obi.
Some pieces are made from the cotton used for pharmacists' lab coats, a material chosen for its emotional significance. It is a silent tribute to designer Jaime Álvarez's childhood, to that intimate memory of holding his grandfather's lab coat in the family pharmacy. A memory that becomes matter and matter becomes garments.
The butterfly also appears as a symbol in the collection and as a common thread: transformation, memory, rebirth. Everything coexists in a collection that combines technique, culture and emotion.
In this collection, each garment is a metamorphosis; from memory to design, from tradition to modernity, from the atelier to flight. An invitation to wear stories, roots and dreams.
The fabrics also speak of this metamorphosis. Wool provides structure; cashmere, softness and warmth; silk, shine and movement; gauze, transparency and air. Each material adds a nuance: weight and flight, restraint and freedom.