Lola Casademunt at MBFWMadrid
About Lola Casademunt
CREATIVE DIRECTOR LOLA CASADEMUNT BY MAITE
About us
LOLA CASADEMUNT, -a leading company in the design, manufacture and marketing of clothing and accessories for women, -was born more than 40 years ago by Mrs. Lola Casademunt. In 1981, the founder began creating bows, headbands and other hair accessories by hand, with a very personal style, in the basement of her house in Cardedeu (Barcelona). Her enthusiasm and ambition meant that soon her pieces could be bought in nearby stores. And in less than two years, her taste for detail, artisanal production and the use of high-quality materials made LOLA CASADEMUNT become a national reference company in hair accessories.
Shortly after, Maite Casademunt, Ms. Lola's daughter, joined her team when she was very young after having completed her Design studies.
Soon her incorporation meant a change of direction in the company, enriching it with the creation of a fashion line. Her nonconformist and entrepreneurial spirit, together with her capacity for creation and passion for dressing women with her own style, made the company position itself as a leading fashion company in Spain.
Since 2018, Maite Casademunt has been at the head of the company as president and creative director. This generational change has brought together the experience of a heritage of more than 40 years, with the enthusiasm, freshness and most particular vision of Maite.
Currently
LOLA CASADEMUNT is a pioneering fashion company that has the eponymous line of clothing and accessories “LOLA CASADEMUNT” and the premium line, “LOLA CASADEMUNT BY MAITE”. Both lines are renewed each season offering a total of four annual collections, following the trends set by the market, but always reinvented with the brand's unique seal.
In the last 4 years the company has been experiencing remarkable growth both nationally and internationally. As a result of this evolution, the company's effort and work has been recognized with awards such as:
- Caixabank Business Woman Award 2022 for Maite Casademunt
- IWEC Awards 2022 Award for Maite Casademunt
- Fidem 2022 Award for internationalization 2022
- Fearless 2023 Award for best sustainable fashion
- Woman of The Year 2023 Award as Glamor Businesswoman of the Year for Maite Casademunt
- PRENAMO 2023 National Award for Business and Professional Excellence in the “Fashion in Clothing” category by the ANDE committee
- Unió Intersectorial Empresarial 2024 (UEI) Award for internationalization
- BEEF AWARDS 2024 – Award in fashion category
- Pyme of the Year 2024 Barcelona to LOLA CASADEMUNT
- Honorary award from the Jury “We Leadership Awards” to Maite Casademunt as a leading businesswoman
In addition, the firm currently has major projects in hand:
- LOLA CASADEMUNT was the official supplier of formal clothing for the NYYC American Magic team at the 37th America's Cup and official sponsor of the NYYC American Magic women's team.
- It won the competition organized by ACME among its designers and associated firms to design the new uniforms for security guards at the Museo Nacional Centro de Arte Reina Sofía
- The artists of the “Generación ARTE” program of the Fundación Princesa de Gerona and LOLA CASADEMUNT jointly designed a t-shirt for a charitable cause. 100% of the profits obtained from the sale of this limited-edition garment will be entirely used to generate educational resources and to finance concerts in educational centers for the emotional well-being of children and young people.
Collection lines
DEAUVILLE
LOLA CASADEMUNT BY MAITE's proposal for the next fall/winter 2025-26 season takes inspiration from the casual romanticism typical of French Normandy. A style reinterpreted with pieces with a chic-relaxed twist. Shirt dresses, trench coats, pleats, pleated pants... All this combined with more sophisticated garments such as fur and velvet coats, Jacquard bombers, monochromatic suits... Some looks in the purest Norman style brought up to date and under the gaze of the brand's iconic DNA: the animal print, this time with a green leopard spot; the logomania applied especially in shirts and fluid dresses, the sailor stripe and the care for all the details in the garments. The color palette is dominated by khaki green, maroon, navy, burgundy, pink, bougainvillea and camel. Without a doubt, a proposal marked by a lifestyle in which the sea and the rocky coasts of the Norman towns, with Deauville as a reference, imbue the collection with chic, relaxed and sophisticated air.