Lola Casademunt at MBFWMadrid
About Lola Casademunt
LOLA CASADEMUNT, -a leading company in the design, manufacture and marketing of clothing and accessories for women, -was born 40 years ago by the hand of Mrs. Lola Casademunt. In 1981, the founder started creating handmade bows, headbands and other hair accessories, with a very personal style, in the basement of her house in Cardedeu (Barcelona). Her enthusiasm and ambition soon made her pieces available for purchase in nearby stores. And in less than two years, her taste for detail, her craftsmanship and the use of high quality materials made LOLA CASADEMUNT become a national reference in hair accessories.
Soon Maite Casademunt, Mrs. Lola's daughter, joined the team at a very young age after finishing her studies in Design.
Her incorporation soon meant a change of direction in the company, enriching it with the creation of a fashion line. Her non-conformist and entrepreneurial spirit together with her capacity for creation and passion for dressing women with a very own style, made the company position itself as a leading fashion company in Spain.
Since 2018, Maite Casademunt has been at the helm of the company as president and creative director. This generational change has brought together the experience of a heritage of more than 40 years, with the illusion, freshness and Maite's most particular vision.
At the present time
LOLA CASADEMUNT is a pioneering fashion company that has the clothing and accessories line of the same name "LOLA CASADEMUNT" and the premium line, "LOLA CASADEMUNT BY MAITE". Both lines are renewed every season offering a total of four collections a year, following the trends set by the market, but always reinvented with the unique seal of the brand.
LOLA CASADEMUNT BY MAITE's proposal for the upcoming Spring/Summer 2024 season is inspired by the ancient Egyptian civilizations and pays homage to their culture, colors and designs of timeless elegance, especially to Luxor: temple of the gods and palace of worship of Egyptian mythology. Beadings, embellishments and golden touches in lurex, organza and foils crown total dream looks where dresses with volumes, layers and cut outs reign. The animal print, as identifying with the brand as it is with Egypt, is manifested, this time, combined with a paisley that, due to its colors, reminds us of the natural forms of the desert: dunes, palm trees and the Nile in the background. As accessories, we find clear references to the mythical hieroglyphics: geometric shapes, beetles and the superimposition of large pieces with flowing garments. An ode to fashion, where the old blends with the modern to create catwalk looks to fantasize about.