Manuel García (Villacarrilo, Jaén, 1970)
Founding partner and Creative Director of GARCIA MADRID.
Begins his career in fashion by opening one of the first multi-brand stores in Fuencarral street area. In 2006, he decided to create GARCIA MADRID brand and open his first space of his own in Malasaña neighborhood. At present, he has two monobrand establishments in the center of the capital and also an online store from where he distributes his collection to all over Spain and countries of the European Union.
Since then, Manuel García develops GARCIA MADRID as a young and independent house, specialized in contemporary tailoring. Working in continuous evolution with ideals and values that underline its unique and recognizable personality: creativity, social and environmental responsibility, commitment to quality, and extra care in the details and excellence. Everything to make life easier for its clients and to continue offering new aesthetic references through its two annual collections and numerous collaborations.
In addition, Mister García collaborates with numerous organizations as an advisor and giving lectures and classes such as the Master in Fashion at the Camilo José Cela University, INCUAL, The Private University of Chile, University of Jaén, Vogue Spain Master in Communication, Emprende Moda or actively participating in ModADN Jaén, supporting fashion in his homeland.
In 2016, GARCIA MADRID was awarded at the Fashion National Awards, highlighting his capacity for entrepreneurship in the industry of this country.
Storm and thrust, the forces that motivated the mind of the romantic artist, seem to be the axes of GARCIA MADRID creative director, Manuel García, when it comes to facing this new SS22 collection. According to his own words: We aspire to the romantic idea of freedom, in the broadest and purest sense.
Contemporary tailoring fused with sporty elements in a comfortable and relaxed fashion, thought of the individual in front of the mass, against the conventional: independence, quality, color and a touch of optimism.
Rebellion against the established norms that is reflected in a palette of emotional colors: blues that combine the freedom of the sea and the sky, sand tones of the field, reds and mauves of the Toledo sunsets.
Proposals and fabrics that seek a return to nature: organic cottons, recycled rustic wool or fibers such as linen and hemp. New silhouettes like the kimono shirt and combinations of tennis shorts with tuxedo jackets. Night and day come together with total freedom.