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About Erroz
Erroz is a multidisciplinary brand that explores design as a universal language across fashion, interior design, and product, with a strong commitment to sustainability and innovation. Behind the project is Pablo Erroz, designer and creative director, recognized as one of Spain’s most promising talents by Vogue, Harper’s Bazaar, and Forbes (2025 Creatives List).
Erroz presents annual collections that transcend traditional seasons, encouraging a more conscious and relevant approach to consumption. The brand’s aesthetic blends streetwear with relaxed, timeless luxury, emphasizing cultural diversity, functionality, and storytelling.
Trained within Inditex, Pablo Erroz has collaborated with brands such as Massimo Dutti, Bershka, Caramelo, Xiaomi, New Balance, Chupa Chups, bulthaup, Iberia, and Gayafores, among many others. He has received the Woolmark Prize for Best Spanish Menswear Designer and showcased his collections at MBFWMadrid, Vienna Fashion Week, and 080 Barcelona Fashion.
Since 2016, WGSN has included Erroz in its global “brands to watch” list, and he has been nominated four times for Vogue Spain’s Who’s On Next award. Beyond fashion, Erroz develops interior design, lighting, furniture, and education projects.
Erroz represents a new way of understanding design: borderless, purpose-driven, and using beauty as a vehicle to connect disciplines.
Collection lines
"The Hotel"
Erroz The Hotel 2 | Design as a language. Spoken through fashion, interiors, and meaningful connections.
On the occasion of the new edition of Mercedes-Benz Fashion Week Madrid, Erroz will present a showcase with a cross-disciplinary approach in the iconic MINIM space, located
on the prestigious Paseo de la Castellana. More than an exhibition, it is a moving showcase and a living case study on how form is understood across multiple disciplines: fashion, interior design, and product design—connected under a unified vision.
The collection “The Hotel,” originally presented in February 2025, returns in this new context accompanied by a carefully curated selection of furniture pieces and an atmosphere that invites visitors to discover the connections between aesthetics, functionality, and narrative. Exclusively for this event, a limited-edition capsule collection will also be unveiled, available only during the showcase.
This event will celebrate the creative universe of Erroz through projections, talks on crossdisciplinary design, and a close, sensory experience designed for an audience that values beauty, innovation, and the interconnectedness of crafts. It's an opportunity to experience design as an immersive journey and to discover the future of fashion through an inclusive, contemporary, and boundaryless lens— allowing visitors to engage directly with design and humanize it.
“The Hotel” reflects the brand’s new direction under its rebranding as ERROZ, consolidating its focus on holistic design. The collection moves away from traditional seasons, embraces sustainability, and stands out for its versatility, cultural diversity, and timeless sophistication. A unique opportunity to explore form through a cross-disciplinary lens and to experience design as a common language across fields—featuring newly created garments beyond the traditional runway format.