Allianz EGO

The platform for young fashion talent

Man on parade


Allianz EGO is the platform for emerging fashion talent, organized by IFEMA MADRID, which is held twice a year as part of MERCEDES-BENZ FASHION WEEK MADRID. Founded in 2006, EGO seeks to highlight designers who see fashion as a means of expression and culture. It conceives a space to bring together and showcase avant-garde proposals so that they become more and more part of our reality. This alliance demonstrates Allianz's commitment to emerging talent by supporting innovative firms that, edition after edition, show the world their collections on this platform.