Mercedes Benz Fashion Week Madrid


Brain&Beast was created by Ángel Vilda in 2010. His garments are like games, riddles, hieroglyphs with an apparently simple structure that respond to complex geometric equations where colour and materials form part of codes where nothing is random. Brain&Beast creates sets of garments that combine emotion and reason, strongly influenced by contemporary culture, not forgetting large doses of sophistication and a sense of humour.

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_ Aesthetic Torsion N.4 _ / OASIS / _ W'20.21

Two of the greatest experts in the cult of the contemporary ego are psychology professors Jean M. Twenge and Keith Campbell. They have studied the social transformation, brought about in part thanks to an uncontrolled flow of money, which fuelled the illusion that anyone could be a perfect winner. The result of the research was published under the title " The epidemic of narcissism" (2018). This study argues that presumptuousness has ceased to be stigmatised in a society of social networks, since it is social narcissism (a product of a questionable upbringing added to superficial fame, the Internet and easy credit) - an enormous bubble. Narcissistic inflation of the self is the twin sister of credit inflation. Both are bubbles, but the credit bubble was the first to burst, according to the authors.

Julio Rodríguez, a psychologist and researcher in the genetics of psychiatric disorders, admits that he has started using the term “selfitis” to refer to “the obsession to look perfect in photos posted on social networks that prompts young people to undergo surgery for the sole purpose of getting more likes and more followers". Another pathology is "Snapchat dimorphism", a disorder whereby young people feel bad about their real image, which bears no resemblance to the mirage they project with filters and Photoshop tweaking, causing them to stay at home, ashamed to show what they really are”. He also analyses the features that identify narcissists (a feeling of superiority and delusions of greatness; excessive need for admiration; lack of empathy, manipulation and exploitation of others; self-promotion, hypersensitivity to criticism, etc.) and goes so far as to label the distorted perception of oneself as "the hidden evil of the 21st century" . He confirms that the number of narcissists has not stopped increasing in the last 25 years and estimates that one per cent of the world population has been diagnosed with Narcissistic Personality Disorder (NPT), the most severe form of what we might call a psychocultural condition. “It all depends on what we consider positive. In today's society, being a person without empathy, selfish, manipulative and unscrupulous can be advantageous in certain sectors,” he contextualises.

Brain & Beast, using a hyper-textual creative process, builds this fable where an explosion of colour, patterns and unstructured silhouettes coexist in a closed set between neutral nuances and geometric structures. References to ego, money, the cult of aesthetics and violence give way to innocence, fantasy and, ultimately, the intention to learn to do things better every day. In the midst of this pernicious social dynamic, we need a parenthesis (“oasis”) to learn to manage emotions, reactions, attitudes and thoughts, and to perfect the use of technological tools. It is a metaphorical space in the surrounding hostility that serves as an area of conscious comfort, not oblivious to suffering, but based on tolerance, progress and with the hope, perhaps Utopian, of the encounter of complete happiness (although this is a diffuse concept) ... and if not, at least, to an acceptable state of mental health.

Brain&Beast at MBFWMadrid

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