Born in Barcelona, married and a mother of two, Carlos and Jacobo, Núria Sardá joined the family company at the end of the eighties.
After a short period importing Leavers lace from France and England, in 1989 she accepted Eurocorset’s offer to open a commercial network in Germany, where she was market manager for a year and a half.
She then moved to France and lived in Paris, working as sales promoter in the French market. In 1993, with a deep understanding of the international market, she returned to Barcelona to head up the export department.
As a result of this experience, when Núria Sardá joined the design department, she had extensive knowledge of the commercial environment, from import to point of sale, and also the world of fabrics and suppliers.
Núria Sardá worked with her father, Andrés Sardá, right from the start, who was then general manager of Eurocorset and the driving force behind the brand’s creative department. Her first job was to coordinate collections, until she took charge of the design department in 1998.
Creativity, quality and functionality are concepts that make ANDRES SARDA collections so outstanding and give the firm an important place in the luxury international lingerie and swimwear fashion market.
This collection, inspired by the New York of the 70s and reinterpreted under the current vision, wants to reflect the need to move forward and leave behind everything that weighs us down.
The fashion show is divided into two parts. On the one hand, everyday life, and on the other, night, fun, party, sophistication. The materials are always colorful, extravagant and very marked.
The lines sometimes play with the volumes and sometimes they are simplified to the maximum simply following the woman's body.
In the first part, embroidered and flocked lace mixes with jeans, tulle, cold wool and plush fabrics.
At night, everything is transformed, and clothes adopt new expressions. The materials used in this part are also very diverse and bright. Invisible or colored tulle, sequined mesh, mirror embroidery, tricots and silk satin. Several of the looks in this second part are adorned with Swarovski crystals in different sizes and colors that provide light and sophistication.