After the meeting held by the Organising Committee, comprising the main companies and professionals in the sector, Salón Look has put all its efforts behind holding the safest and most improved trade fair possible in October. The exhibition will also be more committed to and united with the sector than ever, which is essential when facing the challenges that aesthetic and beauty professionals have ahead of them to optimise their business strategies.
Salón Look is also reaffirming its commitment to supporting all the professionals who make up this great sector with a communication strategy that is highly oriented towards digitisation. One of the signs of this strategy is that the fair is engaged in a major digital content campaign that is allowing it to widen its community and its interest on social media. The objective of this campaign is to reach all those interested in attending and, above all, for experts on the subject to answer all the questions that may arise concerning the sector from both exhibitors and potential visitors.
Likewise, work is being carried out on the international buyers programme which this time around will focus on attracting professionals from different countries with face-to-face and international B2B meetings (with the help of digital tools) and the collaboration of ICEX and Stanpa .
IFEMA's imminent return to activity
IFEMA, before the upcoming return of its fair activity scheduled for next September, is reinforcing its safety with protocols and cutting-edge technology to guarantee a 'safe space' at the exhibition centre. Numerous innovations in prevention and protection are, therefore, being worked on by the Health and Safety Control Unit (UCS) that was recently created by IFEMA. All the measures carried out by IFEMA to completely guarantee the health and safety of its exhibitors, visitors, suppliers and employees can be seen here .
More information at ifema.es/salonlook