Salón Look 2025 establishes its leadership and confirms the boom in the integral beauty sector
From 17 to 19 October, IFEMA MADRID hosted the 27th edition of Salón Look, featuring over 250 participating brands and nearly 40,000 professional visitors.
Salón Look, organised by IFEMA MADRID from 17 to 19 October, has once again reaffirmed its status as the premier national event in beauty, aesthetics, and hairdressing. This edition highlights the sector’s vibrant momentum, which, according to STANPA, experienced a 7.7% growth in 2024 of a dynamic, constantly evolving industry that seamlessly blends innovation, well-being, and creativity to enhance health and personal image.
Over three days, with specialised areas designed to meet the specific needs of each segment, around 40,000 professional visitors from 58 countries explored Halls 12, 14, and 14.1, where they discovered the latest trends and innovations showcased by more than 250 leading brands in the market. Among the highlights, the attendance of over 10,000 students stands out, underscoring Salón Look’s strategic commitment to nurturing talent by fostering closer connections between future professionals and the realities and opportunities of the comprehensive beauty industry.
The strong institutional support further cements Salón Look’s position as the industry’s premier gathering—unique in enjoying the unanimous backing of all major associations, employers’ organizations, professional groups, and influential stakeholders nationwide. Collaboration with key entities like ANEPE and STANPA reinforces its role as an essential hub for the entire beauty community, ensuring sector representation and cohesion amid continuous growth.
Salón Look 2025: A Premier Agenda for Beauty Professionals
The 27th edition was distinguished by a high-calibre line-up of activities hosted within the event’s framework, bringing together over 200 professionals and leading experts. Through a series of congresses, conferences, and meetings, they shared their knowledge and insights, underscoring the Salon’s renowned educational and informative excellence.
The Salón Look program showcased major industry trends through various activities, including business workshops and the Business Meeting, sponsored by Kemon. This event focused on digitalisation, experiential retail, and international expansion. Additionally, the Aesthetic Congress facilitated debates on innovation in treatments and the integration of holistic care, reflecting the sector's growing professionalism and strong interest in high-level training.
Additionally, it served as the stage for highly visible competitions and shows. Noteworthy events included the 1st Spanish Massage Championship, sponsored by Kapyderm and Lav Towels; Nailympion, in collaboration with Thuya and Booksy; the Supernova Artero Awards; Effervescene; the Catwalk Show; and the Figaro Awards, all of which celebrated the industry’s innovation and artistic excellence.
With the introduction of the Night of Beauty in 2025, sponsored by Kapyderm and Booksy, this diverse line-up of events provided professionals with a perfect blend of education, inspiration, and business opportunities. It exemplifies a rapidly growing industry that is becoming more specialised, interconnected, and future-focused.
The 2025 edition of the Salón Internacional de la Imagen y la Estética Integral (International Image and Integral Aesthetics Exhibition) concluded with a firm commitment to stay ahead of emerging trends. By listening to professionals and addressing their needs, it reaffirms its role as a vital gathering for everyone in the integral beauty industry.
Salón Look 2025: agenda de primer nivel para el profesional de la belleza
La 27ª edición ha estado marcada por la agenda de actividades de primer nivel organizada en el marco de la feria en la que más de 200 profesionales y destacados expertos han compartido sus conocimientos y experiencias en los diferentes congresos, jornadas y encuentros, confirmando el alto nivel formativo y divulgativo del Salón.
Así, el programa de Salón Look ha vertebrado las grandes tendencias con talleres de negocio, el Business Meeting, patrocinado por Kemon, que ha puesto el foco en la digitalización, el retail experiencial o la internacionalización; el Congreso de Estética, donde se ha debatido la innovación en tratamientos, la integración del cuidado holístico, reflejando que el sector muestra un creciente nivel de profesionalización e interés por la formación de alto nivel.
Además, ha sido escenario de competiciones y shows de máxima visibilidad. Destacar el I Campeonato de España de Masaje, patrocinado por Kapyderm y Lav Towels; Nailympion, que ha contado con la colaboración de Thuya y Booksy; los Supernova Artero Awards; Effervescene; la Pasarela; y Premios Fígaro, que han puesto en valor la creatividad y el talento sector.
Con la Noche de la Belleza, patrocinado por Kapyderm y Booksy, como novedad en 2025, este diverso abanico de actividades ha ofrecido al profesional una combinación perfecta entre formación, inspiración y negocio, reflejando un mercado en plena expansión, cada vez más especializado, conectado y orientado al futuro.
El Salón Internacional de la Imagen y la Estética Integral cierra su edición de 2025 con compromiso de seguir adaptándose a las nuevas tendencias, así como escuchando a los profesionales y respondiendo a sus necesidades, manteniendo su posición como punto de encuentro imprescindible para todos los actores del sector de la belleza integral.