Salón Look 2025 Launches VIP Program for Distributors
The program will culminate with a new edition of the Business Meeting, established as the key conference for driving business growth in the comprehensive beauty industry in Spain.
Salón Look, the leading trade show for beauty, aesthetics, and hairdressing professionals—taking place from October 17 to 19, 2025, at IFEMA MADRID—announces the launch of its VIP Program aimed at strategic distributors. Unique in Spain, this program is designed to strengthen collaboration among the industry’s key partners and facilitate high-level B2B meetings, reinforcing Salón Look as the go-to event for all professionals in the comprehensive beauty sector.
Through this program, Salón Look offers strategic distributors privileged access to exclusive resources, personalized sessions, and tailored networking opportunities aimed to enhancing their growth and competitiveness. Additionally, it fosters long-lasting partnerships through meetings with key decision-makers and industry experts, creating an unprecedented ecosystem of collaboration and innovation in Spain.
It is also important to highlight Salón Look’s exclusive collaboration with ICEX and STANPA for the organization of the International Buyers Program—an institutional and industry-backed initiative unique in Spain. This partnership positions the trade show as the premier platform directly connecting the national market with key international players, thereby boosting the sector’s global growth and competitiveness.
In addition, with the support of ANEPE and STANPA, Salón Look 2025 announces a new edition of the Business Meeting, firmly established as a key conference for driving business development in Spain’s comprehensive beauty industry. This event will feature exclusive content on business strategies, market trends, and success stories, presented by renowned industry experts.
As a preview, the event will open with Óscar Mateo, who will provide an updated overview of the professional Hairdressing and Aesthetics markets in Spain in 2024, followed by Gonzalo Fuster-Fabra, who will address business management topics; Sergi Bancells—the most well-known communicator in the sector and an internationally acclaimed visionary hairdresser—will also participate and Mikel Luzea, who will deliver an inspirational talk aimed at industry professionals. The program will also feature a roundtable discussion featuring leading companies in the field, as well as a keynote on the role of Artificial Intelligence in the beauty sector. Finally, Business Meeting will conclude with a session on leadership and mindset in business management, presented by expert María Alonso Blanco.
Salón Look 2025 will take place from October 17 to 19, 2025, in Halls 12, 14, and 14.1 at IFEMA MADRID, featuring a new layout and content designed to deliver a dynamic and interactive edition for professionals. The event will offer an exceptional platform for doing business, discovering the latest innovations, receiving training from renowned experts, and strengthening market positioning.