The 7th Business Meeting of Salón Look returns as a key event to boost the beauty industry
It will be held on 17 October from 15:00 to 20:00 in Hall 12 at IFEMA MADRID.
Salón Look, Salón Internacional de la Imagen y la Estética Integral (The International Image and Integral Aesthetics Exhibition) organised by IFEMA MADRID, is once again committed to providing high-quality training for beauty and hairdressing professionals. One example of this mission is the 7th Business Meeting of Salón Look. At this established benchmark congress, expert voices and market leaders share strategies, trends, and business models that are shaping the future of the cosmetics industry.
Sponsored by Kemon, a hair cosmetics brand that fuses science and nature with a commitment to sustainability, the Business Meeting is an essential space for inspiration, networking and growth for those looking to boost their positioning in an increasingly competitive and constantly evolving sector.
This meeting, aimed at professionals in the cosmetics and hairdressing sector, will feature a comprehensive programme of lectures delivered by renowned experts. Business owners, distributors, and wholesalers in the sector will have the opportunity to access high-value, strategic content in a format designed to foster the exchange of ideas, inspire innovation, and drive the development of new business opportunities.
The 7th Business Meeting aligns with the new dynamics of professional congresses, strengthening the connection between knowledge and action. It is also supported by key organisations, such as STANPA, the National Association of Perfumery and Cosmetics, and ANEPE, the National Association of Companies in the Professional Hairdressing and Aesthetics Sector, underlining its role as an unmissable date for driving the sector forward.
After the inauguration by the director of Salón Look, Julia González, Óscar Mateo, head of the training and market knowledge area of STANPA, will give an update on the situation of the professional hairdressing and aesthetics markets in Spain in 2024.
After this sectoral analysis, Gonzalo Fuster-Fabra will share an interesting presentation titled Salaries, Costs and Compensation’, followed by Sergi Bancells, the sector's most famous communicator. At the same time, internationally renowned visionary hairdresser Mikel Luzea will deliver an inspiring TED talk.
A roundtable discussion will also be held, bringing together Xavier Oriol (Industrias Oriol), Alex Artero (Artero), and Álvaro del Valle (Termosalud), moderated by journalist Marta Jaumandreu. Innovation will also feature prominently in the presentation ‘Introduction to AI applied to the beauty sector’, delivered by Eric Casas, a serial entrepreneur and innovator in technology and AI. The Business Meeting will conclude with a talk on leadership and attitude in business management by María Alonso Blanco, an expert in conscious leadership, emotional intelligence, and transpersonal coaching.
Salón Look 2025 will be held from 17 to 19 October 2025 in Halls 12, 14 and 14.1 at IFEMA MADRID with a new segmentation; VIP distributors programme, and new content that will promote a dynamic and interactive edition for the professional, offering a magnificent showcase for doing business, discovering new developments, learning from renowned experts and positioning oneself in the market.
Registration for the Business Meeting is now available through the official Salon Look website