What is Salón Look?

The great event for image and comprehensive aesthetics organised by IFEMA MADRID

Salón Look is the largest commercial showcase in southern Europe for the presentation of products,
innovative solutions and trends.

Organised by IFEMA MADRID, it is held annually. Its wide range of exhibitors includes emerging companies and established companies of international relevance.

With a strong commitment to the future of the sector, Salón Look offers congresses and activities focused on development, promoting innovation, technology and continuous training.

woman applying make-up to model


Salón Look is the place chosen by companies in the aesthetics and integral image sectors to present their latest proposals and novelties.

The fair offers a differentiated area for Aesthetics, with products ranging from innovative micropigmentation solutions, personal care treatments, to equipment for aesthetic medicine.

The Hairdressing and Barbering area houses articles and furniture that are essential for all professionals and offers a unique platform for the dissemination of techniques, trends and demonstrations.

It also has a space for Nails and Make up, which brings together the creations and proposals of national and international companies, in a balance between fashion, colour, textures and design.

woman attending at a stand


Salon Look is one of the largest European events dedicated to all facets of the image and integral aesthetics industry. It is an essential commercial tool for the national and international promotion of new products and trends in hairdressing, beauty, nails and make-up.

Salón Look is the perfect platform for Latin American brands to enter Europe, due to its geographical location in Southern Europe and its cultural proximity.

In addition, with the aim of reinforcing its international character, Salón Look has a buyers' programme in collaboration with STANPA and ICEX. This makes it possible to bring professionals from target markets to visit, get to know and contact exhibiting brands and companies.

models posing


Salón Look offers contents focused on development, promoting innovation, technology and training.
Its extensive programme of Congresses and Activities seeks to reflect the latest trends, as well as the current and future challenges of the sector.

Its programme includes the Hairdressing and Business Management Congress, the Ibero American Image Consultancy Congress, the Aesthetics Congress, Massages of the World and the Micropigmentation

In addition, Salón Look has different stages dedicated to the dissemination of trends and new techniques: Speakers' Corner, Look Focus, Barber Ring and the Hair Look catwalk.

person painting nails


Salón Look promotes talent in the sector, rewarding and valuing the work of professionals, companies and entities in the hairdressing and beauty sectors. 

The Salón Look Awards annually recognise those who, through their creativity and effort, drive improvements in training, business management, as well as promotion, information and social action.

bodypainting model


Salón Look offers professionals a new, interactive and digital channel where they can find multiple contents and functionalities that will connect experts and professionals from the sector beyond the trade fair itself.

LIVE Connect is a platform that fuses the experiential with the digital. A new way of understanding the profession and the beauty sector.

Aesthetics and Aesthetic Medicine

people giving a massage

Aesthetics and Aesthetic Medicine

This space brings together products ranging from innovative micropigmentation solutions, personal care treatments and equipment for aesthetic medicine.

Hairdressing and Barbering

hairdresser combing a boy's hair

Hairdressing and Barbering

A differentiated sector that houses essential articles and furniture for all professionals and offers a unique platform for the dissemination of techniques, trends and demonstrations.

Nails and Make up

nails and makeup

Nails and Make up

A space that brings together the creations and proposals of national and international companies, in a balance between fashion, colour , textures and design.


To boost the fair from an international standpoint, SALON LOOK has joined forces with STANPA and ICEX to organise an international Buyers' Programme and support internationalisation in the sector. This will involve buyers from target markets visiting, meeting and making contact with exhibiting brands and companies.

Buyers will receive advice and assistance from the Stanpa B2B meetings team throughout the packed three-day event.

logo stanpa
icex logo