Salón Look 2025 consolidates its leadership with a high-level agenda and business support for integral beauty
From October 17 to 19 at IFEMA MADRID, the event will feature the inaugural Spanish Massage Championship, the Night of Beauty, the Business Meeting, the Aesthetics Congress, Nailympion Spain, and a variety of other activities. The cosmetics and perfumery sector grew by 7.7% in 2024, reaching a record value of 11.2 billion euros, according to Stanpa.
Salón Look, organised by IFEMA MADRID, celebrates its twenty-seventh edition from 17 to 19 October, featuring outstanding content and innovations that reinforce its position as Spain’s most important comprehensive beauty trade event and one of the leading exhibitions worldwide. Over three days, the event offers a unique platform for networking, training, and exploring the latest trends, as well as an exclusive opportunity to discover new launches from 250 top national and international brands in Aesthetics, Hairdressing, Cosmetics, Make-up, and Nails.
Once again, Salón Look renews its strong commitment to a growing sector that, in 2024, increased by 7.7% to reach a record value of €11.2 billion, accounting for 1.6% of employment in our country, according to the latest Stanpa report. In response to this dynamic sector—which has increased its contribution to the national GDP from 0.9% to 1.03%—the Salón Internacional de la Imagen y la Estética Integral (International Image and Integral Aesthetics Exhibition) will provide professionals with a high-level programme that addresses the needs and challenges of the market, taking place in Halls 12, 14, and 14.1 at IFEMA MADRID.
Salón Look, a sector-specific approach tailored to the needs of each segment
Salón Look 2025 is launching a VIP programme for distributors, culminating in a new edition of the Business Meeting. Sponsored by Kemon and in collaboration with Anepe and Stanpa, this event is established as the key congress for boosting the comprehensive beauty sector in our country.
The Aesthetics sector is situated in Hall 12, showcasing the latest products, treatments, and live facial and body demonstrations. This hall also features activity zones where the 17th Aesthetics Conference, the inaugural Spanish Massage Championship, sponsored by Kapyderm and Lav Towels, and the Speaker’s Corner will be held. This last will host presentations and workshops designed to bring professionals up to date with the latest trends.
Highlighting the diverse sectors represented, the Cosmetic, Professional Aesthetics, and Equipment sectors are notably distinguished by the presence of Aesthemed, Armesso, Asirox, Bestetic, BTL, Candela Medical, Cincos, Enco, Endospheres, Estyma Beauty, I-Motion Group, Hissys Technologies, Lav Towels, Laserluz, Leaseir, Milesman, Naturnua, Novasonix, Opphalo, ROS’S, Sinclair, Sipania Technologies, Skinderma, Termosalud and Vossman.
Meanwhile, Hall 14 will house the Hairdressing, Nails, and Make-up sectors, where various brands from each field are showcased. This hall also hosts a range of activities, including Nailympion Spain—sponsored by Booksy and Thuya—which is the largest international nail championship in the world. These events will be complemented with high-level training sessions and shows in the fields of hairdressing and barbering, in addition to activities in the Barber Ring and the Look Focus. The Pasarela Hair Look catwalk show will serve as the stage for the Supernova Artero Awards at the Effervescene show, along with the prestigious Fígaro and Pasarela Awards.
In the area dedicated to hairdressing, barbering, and professional furniture, leading industry brands will participate, including AG Asuer Group, Amabilia Deco, Artero, Chic & Love, Eolux, Industrias Oriol, showcasing their Eurostil, Ragnar, Pollié, and Tassel lines, La Diosa, ¡La Fresca!, Laboratorios Kapyderm, Lim Hair, Panasonic, and Termix, among others. In the dedicated barbering space, iconic brands such as El Mirall Distribuciones, ¡Hey Joe!, Iberian, L3VEL3, Oda Tools, and Wahl will stand out.
In the Nails and Make-up area, notable brands such as BrazzCare, Grupo Harpo, Manicura Pro, Nail Look Shop, PE Cosmetics, Peggy Sage, Siberian Salón, and Thuya will be present. Additionally, Salón Look 2025 will bring together sector leaders in business development, including Salon Space, Booksy, and Fresha, confirming the high level of the 2025 edition.
As a new feature, on Saturday, 18 October, the Night of Beauty will take place (sponsored by Kapyderm and Booksy) held at Saona in the IFEMA MADRID Palacio Municipal. This will be a unique opportunity for networking among beauty professionals.
Salón Look, committed to supporting internationalisation
As in each year, Salón Look will continue to promote the international reach of the event by renewing its collaboration with ICEX and STANPA. Together, they will organise a comprehensive programme of International Buyers and the VIP Distributors Programme, which will include face-to-face B2B meetings to facilitate the international expansion of brands and companies participating in the fair.