The 12th LOOK Awards launch a new call to recognise excellence in the professional beauty sector

LOOK, Feria Internacional de la Imagen y la Estética Integral (International Image and Integral Aesthetics Exhibition), organised by IFEMA MADRID, will hold the 12th LOOK Awards to recognise excellence, innovation and the careers of professionals, businesses and entities linked to the professional beauty sector. The application period will be open from 12 March until 29 April at 00:00 hours, and the awards ceremony will take place on 8 June.

Established as one of the awards for hairdressing and aesthetics, once again, this edition will showcase initiatives that stand out for their contribution to the sector, their ability to generate value and their contribution to progress in the industry. This initiative is part of the upcoming LOOK fair, which will take place from 13 to 15 November 2026 at IFEMA MADRID, and will feature an updated proposal and new experiences for the sector.

Ten categories that recognise the present and future of the sector

The 12th LOOK AWARDS have ten categories that offer a broad and current view of professional beauty. They recognise everything from business solidity, professional trajectory and educational excellence to creativity applied to spaces, innovation, digitalisation, sustainability and social commitment. The categories are:

• Business Excellence · Hairdressing
• Business Excellence · Aesthetics
• Professional Excellence · Hairdressing
• Professional Excellence · Aesthetics
• Design and Interior Design · Hairdressing Salon
• Design and Interior Design · Aesthetic Salon
• Excellence in Training
• Entrepreneurship Project
• Sector impact
• Solidarity Project

The incorporation of the new Sector Impact category that further broadens the perspective of these awards, recognising entities that, beyond their own activity, make a decisive contribution to the overall success of the beauty industry.

Honour Awards for Legacy and Professional Contribution

The 2026 edition will also feature two “Honour Awards”, one in hairdressing and the other in aesthetics, which will recognise the careers, legacies, and contributions of individuals who are particularly relevant to the development and prestige of both professional segments.

A professional, diverse and prestigious jury 

One of the main values of the LOOK Awards is the quality and diversity of its jury, composed of persons with recognised prestige and extensive experience across beauty, communication, business, and personal image.

The committee includes Beatriz Peña, director and editor of BellezaPura.com and a journalist specialised in beauty and health; Clara Courel, journalist, editor and trend influencer; Clara Sánchez de Ron, digital beauty writer at TELVA; Concha Vela, president of FANAE; Gonzalo Fuster-Fabra, lawyer and consultant specialising in companies in the beauty sector; Isabel Juncosa, a journalist specialising in beauty, health and wellbeing; Itziar Salcedo, a journalist expert in beauty, health and wellbeing; Jesús Reyes, journalist expert in fashion, the Royal Household and styling; Jesús María Montes‑Fernández, director of Flash Moda and Flash Moda Monográficos; Óscar Mateo, director of the Knowledge and Market Studies Area at STANPA; Paco Alcaraz, stylist and make‑up artist at RTVE; Pilar Roldán Martín, specialist technician in Personal Image at Atresmedia; Sílvia Giralt Hernández, beautician, visagist and president of the Catalonia Beauty Guild; Susana Salvadó, director of LOOK magazine; Sylvia Barrondo, a journalist and director of the digital platform QueHayDeNuevo; Teresa de la Cierva, journalist specialising in beauty and lifestyle; together with Víctor Alonso, founder and board member of Club Fígaro.

With a strong call, a top tier jury, and ten categories that reflect the development of the sector, the LOOK 2026 Awards will once again be an essential showcase of professional excellence.