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Salon Look ‘17 presents the new Business Meeting, for beauty industry professionals

It will be held on 3 November, during the first day of the exhibition, with a series of talks and papers on topics of utmost interest to the sector, such as “Recent trends in off-line and on-line professional channels” and “The journey from technique to experience”.

20 Oct 2017

Salón Look, the International Image and Integral Aesthetics Exhibition, organised by IFEMA, during its next edition from 3 to 5 November, will present the Business Meeting, a new event for professionals from the aesthetics, cosmetics and hairdressing industries, featuring a series of talks and papers designed and created for beauty sector entrepreneurs, distributors and wholesalers.
The talks will be given on Friday 3 November, during the opening day of Salón Look, the most important professional beauty event in Spain.

The creation and implementation of the new Business Meeting confirms the strong commitment of Salón Look to providing activities designed to share knowledge and training with attendees, thus complementing the commercial side of the exhibition. This initiative has the collaboration of STANPA, the National Perfumery and Cosmetics Association, and ANEPE, the National Association of Companies in the Professional Hairdressing and Aesthetics Sector.

The Business Meeting will approach topics such as “Recent trends in off-line and on-line professional channels”, “Customer Experience, its influence on business”,  "Brand management in the digital environment", “The Importance of communication in a company” and “The journey from technique to experience”. The event will be opened by Eduardo López-Puertas Bitaubé, the managing director of Ifema, Julia González, commercial director of Salón Look and Miquel Oriol, chairman of Anepe.

The exhibition and the discussion of these topics will be handled by some renowned experts, including Oscar Mateo, manager of the Training and Market Studies department of Stanpa ; Julio Molina, lecturer and member of the Committee and Advisory Board of ESIC; Sergio González, master in Company Management and Administration, CEO of Modum B; Jesús Muñoz, founder and editor of Beauty Market; and José Luís Galar, of Storyteller.

Registration for this event costs 25 euros, including a certificate of attendance and attendee materials. The Media Partners of the Business Meeting are Estética Magazine and BeautyMarket, and its sponsors Industrial Oriol, MASGLO, Gio de Giovanni and Fama Fabré.

Salón Look 2017: 20 years and 5 exhibition halls
Salón Look 2017 edition, which marks the 20th anniversary since its creation, will be held from 3 to 5 November at IFEMA - at Feria de Madrid - from Friday to Sunday. It will offer more firms and content, as well as one more exhibition hall than in previous editions, bringing the total to 5. This allows the exhibition to be organised in a more professional and sector-focused way. Over 400 direct exhibitors are expected to participate along with representatives from more than 1,300 brands.

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