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Salon Look 2020 presents Updos for masks by Gonzalo Zarauza

• Zarauza suggests the top knot, a look attracting a lot of interest from influencers which is practical in the current circumstances

29 Jul 2020

Hairdresser Gonzalo Zarauza, a personal image expert, director of Centro Beta and a sponsor of the Ibero-American Personal Image Congress, (held during  que celebrará su segunda edición en el marco de Salón Look), explains how to create a practical summer style to wear with a mask.

We have gone from looking for a chic summer hairstyle to thinking about which are most convenient and will be easier to wear with a mask, because sadly, this is going to be a key factor of all our outfits this season” says Zarauza.

How to do a top knot

When the weather is hot, we tend to want to pull back our hair to feel as cool as possible. We also want to keep our hair under control and off our faces so we don’t feel the need to touch it all the time. Gonzalo suggests doing as the influencers do this summer: a top knot.

“It’s really simple to copy. Just pull your hair back into a high ponytail, which should coincide with the chin-crown line if possible, because it is very flattering. Then twist it round a couple of times - depending on how much hair you have - fix it in place with some hairpins and smooth it with a touch of hair gel or another product. You can also leave your fringe or a couple of loose strands”, adds Gonzalo Zarauza. And you're good to go! Don't forget the mask! It’s an essential part of the look.

The second Ibero-American Personal Image Congress will take place from 10 am to 6 pm on 16 October, within the framework of Salon Look 2020, the International Image and Integral Aesthetics Exhibition, Spain and Portugal's leading beauty event, from 16 to 18 October 2020 at IFEMA

More information at

Return to business.  IFEMA, a safe space

In light of the imminent return to its fair business in September, IFEMA is tightening up safety measures with protocols and cutting-edge technology to ensure that the trade fair facilities are a 'safe space'. The Health and Safety Control Unit (UCS), recently created by IFEMA, is working on numerous prevention and protection innovations. All the measures carried out by IFEMA to fully guarantee the health and safety of its exhibitors, visitors, suppliers and employees can be seen here.

Image of  @Montibello-Peluquería