The Butcher's Shop
Exhibition area dedicated to offering solutions and innovations for butchers and charcutiers, as well as presenting all the latest developments and activities to confer visibility and prestige on the trade and help our professionals evolve.
Competitions, workshops, debates, digitalisation, updating establishments, financing, etc.
Exhibition sectors
- Commercial equipment
- Tools
- Machinery
- Services
- Digitalisation, management and control solutions
- Point-of-sale facilities
Activity programme
Monday, March 6Th
From 10.00 to 11.30 am Young Butchers Competition.
After the success of the first edition, it is impossible not to give continuity to the competition which highlights the new generations of the sector and encourages the generational change in the sector. This year, the three candidates, under 35 years of age, who pass the pre-selection phase, will compete in two competitions:
- Iberian pork butchering.
- Presentation of artisan poultry meat products.
From 1.00 to 2.30 pm Masterclass Xesc Reina.
This year we will be accompanied by the father of the reinvention of sobrasadas, the most creative, mediatic and avant-garde artisan charcuterie maker in our country: Xesc Reina.
This "creator of flavours and sausages" will delight us with an innovative masterclass that is out of the ordinary, exposing new artisan scenarios and "clicking" in the minds of the audience.
Tuesday, March 7Th
From 1.00 pm to 2.00 pm Meat pastry tasting with Mickaël Chabanon
Mickaël Chabanon, French butcher, winner of the MOF (best worker in France) award and world champion in the specialty of beef, will present some of his meat specialties and give a tasting of some of them.
From 3.00 pm to 6.00 pm Beef butchering exhibition Mickaël Chabanon - World Champion in Beef preparation
The winner of the award for the best beef preparation at the last World Butcher's Challenge in Sacramento (USA) in 2022 will be present to give the same demonstration that made him champion a few months ago at the prestigious international competition.
Those present will be able to see first-hand, and live, a cutting of a beef carcass.
Wednesday, March 8Th
From 10.30 am to 11.30 am Women's round table discussion
This is the IV Meeting of Women organized by Educarne and will feature 3 exceptional protagonists who will talk about their experience in the sector, under the theme "women's leadership in the meat sector".
- Raquel Vañó - Manager of the butcher's shop El Gourmet in Bañeres de Mariola (Alicante).
- Lucía Velasco - President of the Asturian Cattle Raisers Association
- Elma Fernandez - "Carnivora Gourmet". Digital Marketing Manager of Rubiato Paredes
From 12.30 pm to 2.00 pm Best Artisan Burger Competition
After the success of the first edition, not only in terms of attendance, but also in terms of participation, we believe it is essential to repeat the contest that highlights the true artisan hamburger of Spain, the one that values unique and innovative recipes made with care and with its own seal.
As in the first edition, there will be a pre-selection among specialized stores nationwide, and only three will reach the final at Meat Attraction.