L’Oréal Paris Backstage
#PorqueTuLoVales

Discover Tips and all the Backstage secrets from L'Oréal Paris.

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#NoEsMagiaEsCiencia
Empowering women through science

For 23 years, L'Oréal Paris has been supporting Spanish fashion as one of the main sponsors of MBFWMadrid. It is also the official make-up artist and hairdresser of the event.

During the Spanish Fashion Week, L'Oréal Paris, the brand that through its famous slogan ¨Because we are worth it¨ bets on an empowered, independent, beautiful woman inside and out, works hand in hand with the great Spanish designers to create all the beauty trends for the next Spring/Summer 2023 season.

L'Oréal Paris will present at this edition of Fashion Week two of its most cutting-edge innovations that combine the brand's superiority and scientific expertise: the Accord Parfait foundation and the Pro Lift XXL mascara.

The brand is a pioneer in the science of bringing the best of beauty products to consumers. Transparency, safety and efficacy are some of the keys to a brand that empowers every woman through scientifically superior products, driven by the latest advances in cosmetic formulation.

Enter the Metaverse with L'Oréal Paris

Discover the new Metaverse experience: A pioneering immersion open to the public in the brand's laboratories, where the union between science and technology will be demonstrated in a virtual space.

Don't miss it and come and visit our stand on September 15, 16 and 17!

Thanks to this experience you will be able to find the Accord Parfait shade perfectly suited to you and share it on your social networks with the hashtags #noesmagiaesciencia and #lorealparisespaña.

Because we worth it

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Beauty Zoom #1

#LOREALDELAPASARELA with Dominnico

Designer Dominnico tells us what he looks for in the perfect make-up look for his fashion shows in this episode of #LOREALDELMAQUILLAJE

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Beauty Talk #2:

Beauty Talk with Juan Carlos Mesa, Creative Director of Angel Schlesser

The winner of the L'Oréal Paris award for the best collection at the 72nd edition of MBFWMadrid tells us why make-up is so important at a fashion show.

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Beauty Talk #3:

Beauty Talk with Goyo Acevedo, make-up artist at MBFWMadrid

What are the best make-up tips from a Fashion Week make-up artist? Find out with Goyo Acevedo.

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Beauty Talk #4:

Beauty Talk with model Carmen Almanza

Fashion Week model Carmen Almanza tells us how backstage is like and what her favourite beauty moments of fashion week are.

Iconic L'Oréal Paris moments and products in the fashion show

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Beauty tips

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