Showroom

APRIL 2021 EDITION: Autumn / Winter 2021/22
Dates: 8 to 11 April
Pavilion 14.1 Feria de Madrid

Those interested in participating in the Ego Mercedes-Benz Fashion Week Madrid Showroom, with their textile collection -there is no section for accessories only-, should send the following material via e-mail to egoshowroom@ifema.es and egoshowroom@pelonio.com: 

- Images of what they plan to exhibit / sell in PDF format and with a maximum file size of 5MB per e-mail (can be sent in several e-mails or by wetransfer).

- In addition, the following must be included in the e-mail: 

• Name of the brand
• Name of the designer
• Postal address of the showroom or private person with postal code and town or city
• e-mail address
• Contact mobile phone number
• Website 
• Instagram account (if any)
• Curriculum Vitae of the designer 
• Date of birth 

It is important to take into account:

• The obligatory nature of having more than 30 garments in total to sell (counting different sizes). 
• The obligation to have at least 50% of the collection on sale to the attending public. 
• It is essential that the brand has online sales and an operational website.
• Maximum recommended price of the garments on sale: 200 euros.
• Sending the application does NOT imply being selected to participate in the showroom.
• Participation in the Ego Showroom is free of charge. IFEMA does not charge any fee to the brands for participating.
• The Ego Showroom is a space for Spanish and foreign designers residing in Spain.
• The designer undertakes to have his or her collection in the Showroom during all the days of MBFWMadrid and to comply with the opening hours established by IFEMA (from 10am to 10pm approximately).
• The designer will sign a participation agreement with IFEMA.

IFEMA will provide the designers who finally participate in the Showroom:

• A stand in the Cibelespacio
• A coat rack to hang the collection
• Chair and counter
• A fitting room with mirror
• General security in the Showroom
• Cleaning
• Promotion of your participation on the website and other media

The deadline for receipt of dossiers is 10 March 2021.

• Confirmation of participation will be communicated via email.