Mercedes-Benz Fashion Week Madrid launches a new digital image and invites designers to participate
The Madrid fashion week has launched a new site that symbolises the beginning of a more aspirational, connected, international and conscious stage
The next edition of MBFWMadrid, which will be held from 17 to 21 September, will present the Spring/Summer 2026 collections while paying homage to the 40th anniversary of Spain's benchmark fashion event.
Mercedes-Benz Fashion Week Madrid has taken a step forward in its evolution by launching a new official website. The fully revamped digital platform goes far beyond a mere redesign: it reflects a new era, with a fresh, aspirational visual identity aligned with the values that define Madrid’s fashion week during this period of transformation.
Designed to inspire, connect, and elevate the user experience, the new website features an elegant, refined visual language that focuses on what truly matters: talent, creativity, and fashion as drivers of culture and innovation. It is a meeting point for designers, brands, the press, and the public, from which users can follow the event’s latest news, explore editorial content, and access all participation information.
Check out the new Mercedes-Benz Fashion Week Madrid website
New era, new image
The digital launch is only part of MBFWMadrid’s strategic evolution. This year, as the event celebrates its 40th anniversary, it reaffirms its commitment to key goals that will shape its future: promoting emerging and established talent, enhancing international projection, championing sustainability, preserving craftsmanship, and fostering a genuine connection with the fashion industry.
The change is not merely aesthetic but also functional. The new website it organised to make it accessible for the different audiences that make up the MBFWMadrid ecosystem, ensuring a clear, orderly experience designed to grow.
Open call for designers
To coincide with the launch of the new site, the official call is now open for designers wanting to participate in MBFWMadrid in September this year, inviting them to submit their applications to be included in the official calendar.