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13 February 2024

MÓ - Multiópticas' signature brand – returns for the 79th edition of Mercedes-Benz Fashion Week Madrid

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Mó, Multiópticas' exclusive eyewear brand, has returned to MBFWMadrid as the official accessories brand at Spanish fashion's most influential and eagerly awaited event from 15 to 19 February. Yet again, Mó by Multiópticas is supporting its designers and the industry on this important occasion.

Mó, a brand synonymous with fashion and design, has developed numerous capsule collections in collaboration with some of the most exciting creators on the Spanish scene. These include famous names like Juanjo Oliva, Teresa Helbig, Palomo Spain, and Juan Avellaneda, the designer with whom the firm collaborated to present its previous collection on the catwalk in Madrid. Mó also has an internal design team that conceptualises, designs and creates its own collections that revolve around a storytelling concept, always with an eye on upcoming trends.

Multiópticas is returning to MBFWMadrid as a sponsor of the fashion show. As in previous editions, it will have its own stand where visitors can enjoy fascinating, disruptive experiences and as usual, Mó will present its capsule FRONT ROW collection linked to MBFWMadrid.

It has also maintained its ties with Allianz Ego, the key platform for talented newcomers in the world of fashion. They have joined forces for the second year in a row to launch the Mó X New Talent show to support young designers and to choose the next creator of their eyewear collection with Mó. This time, the Mó stand at MBFWM will also host the presentation of the winning collection from the last edition, Sabela Juncal, a promising young Spanish designer.

The Mó stand is always visited by numerous brand spokespeople and ambassadors, as well as leading names from the fashion industry who are also members of the Mó family.

About Multiópticas

Multiópticas is the leading company in the optical sector with the largest market share in Spain. It has more than 45 years of experience, and currently, it is made up of more than 300 partners and collaborators. Its distribution network consists of more than 550 opticians and more than 2,000 professionals in the national territory. Managed under a cooperative model, it is a benchmark in terms of turnover, number of establishments and associated professionals.

Multiópticas is the most recognised brand by consumers and has its own brand of glasses, MÓ, with more than one million pairs of glasses sold per year. It guarantees comprehensive customer service, protecting visual health with the highest level of reliability and professionalism and offers fashion and the latest trends with more than 1,000 models to choose from for all ages and the best value for money. In addition, as part of its commitment to visual health, through the Multiópticas Foundation, it helps vulnerable people and communities by offering them visual health care and donating glasses through its own programmes and collaborations with prestigious entities in the field of solidarity.