Mercedes-Benz Fashion Week Madrid begins the countdown to its 69th event, to take place in January
The countdown for the Mercedes-Benz Fashion Week Madrid has begun in earnest, with the 69th event taking place at IFEMA-Feria de Madrid (Hall 14.1) and at other locations in the city from January 24 to 29. Less than a month after its celebration, the details of the latest of these IFEMA-organised event, y, have been finalised. Once again, the main aim is to promote and support talent and the Spanish fashion industry.
For six days, this new event, the biggest international reference point for Spanish design, will welcome the presentation of proposals from the most outstanding and trending creators, both the well-established and the new. January 24 will be dedicated to Samsung EGO’s young design, while from the 25th to the 29th, the programme for well-established creators will be held. The full programme of catwalks at the new MBFWMadrid edition, as well as its interesting off-site programme, will be announced in the coming weeks. In addition to the presentations of collections, the event programme will include other activities which will further enrich the concept of fashion from different perspectives.
In January and July 2019
For 2019, MBFWMadrid will maintain the same calendar schedule – January and July – which it introduced in 2018, bringing forward its usual dates within its strategy of internationalisation to avoid any coincidences with other international catwalk events and ensuring that more buyers and foreign press to attend.
About twenty buyers and fifteen international journalists from different parts of the world who are interested in getting up-close to find out about the Spanish creators’ collections have already confirmed their attendance in January 2019.
Sponsorship
Once again, the next edition of MBFWMadrid will receive significant support from the sponsoring brands. So far, 21 leading firms have confirmed their support for this year's event. Mercedes-Benz, L'Oréal Paris and Inditex are the main sponsors; Samsung, Dyson, Iberia, Royal Bliss, Cîroc, Font Vella and G.H.Mumm, sponsors, while Only YOU Hotels, Santander Bank, Silestone by Cosentino, Kaiku Caffe Latte, ESNE, Spanish Fur Association, 21 Buttons and GPS Radar are partners. Also present will be Anaconda, IED Madrid, Xyon Revolution – which will supply the shoes for the team of catwalk stewards and stewardesses – and the Rey Juan Carlos University. Fashion TV will also once again be the international television channel that will be covering the event.