The 76th MBFWMadrid attracts a large audience, brilliant proposals, big names, and new talent.
• The official line-up at the latest edition of the Mercedes-Benz Fashion Week Madrid featured 41 designers, 10 OFF shows, 21 established designers and 10 emerging creators in the Allianz EGO catwalk show
- Ulises Mérida won the L’Oréal Paris Award for the Best Collection, and Lorena Durán received the L’Oréal Paris Award for the Best Model
- Reparto won the Allianz EGO Confidence in Fashion, and Boltad walked away with the “Mercedes-Benz Fashion Talent award” for the best designer in the EGO show
There were 37 years between the first edition of the biggest event in Spanish fashion and the 76th MBFWMadrid, which ended last Sunday after attracting large audiences and much public acclaim. All the fashion shows were completely sold out, and all 40,000 tickets for the social area of the Cibelespacio were snapped up on the day they went on sale on the official website. Enthusiasm, talent, and FASHION flooded MBFWMadrid for five days in September 2022 at an extravaganza organised by IFEMA MADRID with support from Madrid City Council.
A total of 41 designers made up the official programme of MBFWMadrid, confirming its status as Spain’s number one fashion event. On Wednesday, the off programme started with presentations by García Madrid, María Lafuente, Félix Ramiro, Roberto Verino, Odette Álvarez, Pilar Dalbat, Nicolás Montenegro, Paloma Suárez, and Rafael Urquízar. Then, on 13 September, the ESNE University School took to the catwalk. Back at headquarters in Hall 14.1 of IFEMA MADRID, an exciting cast of established designers took centre stage on Thursday, Friday, and Saturday, with their latest collections. The featured creators were Andrés Sarda, Duyos, Redondo Brand, JCpajares, Malne, Pedro del Hierro, Maison Mesa, Dolores Cortés, Isabel Sanchís, Hannibal Laguna, Duarte, Álvaro Calafat, Teresa Helbig, Ágatha Ruiz de la Prada, Aurelia Gil, Fely Campo, Ulises Mérida, Claro Couture, Custo Barcelona, Lola Casademunt by Maite, and Roberto Diz. Then, on Sunday, 18 September, ten emerging designers got their first big break on the Allianz EGO catwalk with their creative, ground-breaking proposals: Evade House (Allianz EGO Confidence in Fashion prize winner in March 2022), Corsicana, Mush, Arturo De La Rosa, Boltad, Kollapse, Crack, David Moss, Xvstrange and Datuna (guest designer from Mercedes-Benz Fashion Week in Tbilisi).
The most versatile venue on the entire international circuit
One aspect that stood out in this edition was the creativity in terms of the setting and staging. The Mercedes-Benz runway in Hall 14.1 at IFEMA MADRID has been upgraded to improve visibility. In addition, it has proven more versatile than ever, transforming the stage to suit the theme of each show. From showcasing fashion inspired by all aspects of the film world to hosting a ballet performance, a trip through Italy by Sofia Loren with a live soundtrack, and a stage in Ancient Greece, there were many beautiful settings in this edition.
Over a thousand national and international journalists were there to report on the runway shows, keeping media attention high throughout the week. The 41 runway shows got excellent coverage, as did the designers and the kissing room. Other aspects, such as technical management, casting and production, and the backstage dressing rooms, were also featured in the media. In addition, this year RTVE was the official media organisation of fashion week, and ¡HOLA TV! was the official international television of the event.
Awards at the 76th edition of MBFWMadrid
On Saturday, the Paris L’Oréal Prize for the best collection was awarded to Ulises Mérida, who returned to his roots with an ode to survival. This time the Paris L’Oréal Prize for the best model was won by curvy model Lorena Durán.
The winners of the third edition of the Allianz EGO Confidence in Fashion Award were announced at the opening ceremony on Sunday. This time it went to Reparto, in recognition of the evolution of the project materialised into a more mature, viable discourse. The highlight of Sunday, the Allianz EGO catwalk, and the 76th edition of MBFWMadrid, was the awarding of the 20th “Mercedes-Benz Fashion Talent Prize”, which was won by Boltad.
Once again, fashion week was supported by the private to stimulate activity around the different areas and activities. Nineteen prestigious brands attended this edition of the event. Mercedes-Benz, L’Oréal Paris and Inditex were back as the main sponsors, joined by Allianz, Iberia, Thompson Madrid as the official hotel, Royal Bliss, Mó de Multiópticas as sponsors, Klarna, Rowenta, GHD, Mar de Frades, Málaga de Moda, ESNE Escuela Universitaria, Clínicas Dorsia and the Communty of Madrid as collaborators, and El Tío Claus and Colgate were also in the Cibelespacio.