Awards

We are introducing a new awards scheme running throughout the entire edition, celebrating the talent that drives new ideas, initiatives and perspectives

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partial view of last season's Pedro del Hierro fashion show

The heartbeat behind Spanish fashion

At every edition of Mercedes-Benz Fashion Week Madrid, there is a heartbeat that cannot be seen but can be felt: the pulse of an industry that celebrates talent with the same intensity with which it pushes its own boundaries.

The Mercedes-Benz Fashion Week Madrid awards are not merely accolades; they are beacons that light the way for those who are redefining the language of Spanish fashion—from the figures who laid its foundations to the new voices now beginning to rewrite it.

Opening Dinner by NARS: where talent becomes a legacy

The week kicks off in an atmosphere that blends contemporary elegance with creative energy: the Opening Dinner by NARS, an event that has become a ritual, a ceremony and a statement of intent. An evening that celebrates not only what is created, but also what inspires.

Recognition of Talent and Excellence

Following the completion of the show schedule, Mercedes-Benz Fashion Week Madrid brings Saturday’s programme to a close with an awards ceremony designed to highlight the work of professionals in the industry. This event serves to recognise not only the technical skill of the designers, but also the identity and visual impact of their collections on the catwalk.

EGO 20 Years: Rebellion Shaping the Future

In this edition, EGO celebrates two decades as the epicentre of experimentation and aesthetic irreverence. Twenty years in which it has served as the cradle, driving force and springboard for the names that today define much of the Spanish fashion landscape. To mark its anniversary, EGO is launching an awards scheme that looks to the future, to taking risks, to the materials of tomorrow and to visual narratives that break with convention. These awards will be presented on the closing day of Mercedes-Benz Fashion Week Madrid.