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12 February 2024

Clínicas Dorsia and ‘The Temple of Beauty’ at MBFWMadrid in February 2024

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The brand will be at Madrid Fashion Week with its 'Temple of Beauty', a positioning inspired by art that reminds us of the importance of taking care of ourselves. Its clinics, equipped with the latest beauty sector technologies, are the perfect ‘temple’ to achieve it.

Leaders in aesthetic medicine and surgery, Clínicas Dorsia, and the "Expression medicine" concept will be at Spain's leading fashion event, MBFWMadrid. The brand’s "Temple of Beauty” invites people to treat their bodies the way they deserve to be cared for - like a temple - and to pamper themselves with highly advanced treatments. This powerful, unique positioning in the market will be reflected in a stand inspired by classical Greek and Renaissance art, with some modern touches.

The brand will be at Cibelespacio from 15 to 18 February with an impressive stand where the public and some VIP guests will enjoy live music, games with guaranteed prizes, testimonials from the medical team, meetings with journalists and sector professionals and more surprises.

Clínicas Origen, the largest network of clinics specialised in emotional well-being, and the sister brand of Clínicas Dorsia, will also be there because to treat your body like a temple, you must care for every aspect, including mental health.

We see all beauty ideals as perfect and valid. The ‘ideal’ beauty for our patients is the one with which they feel comfortable and happy. To achieve it, our clinics are their temples, places devoted to them where we help them to enjoy their bodies and, if they want to, transform them with the most advanced "expression medicine". Dorsia Clinics has been a temple of beauty for twenty years, and this February at MBFWMadrid 2024, we are continuing to show it.", says Gema Holgado, marketing manager at Clínicas Dorsia.

Art, beauty and self-care, together on a dream-like stand

This concept of art, beauty and self-care will be reflected at the Clínicas Dorsia stand at Cibelespacio from 15 to 18 February. The 64 m2 area is divided into several zones: an amazing photocall, an area with a DJ and live music, seating for meetings with journalists and professionals from the fields of psychology, nutrition, medicine and cosmetic surgery … and, of course, an interactive game with guaranteed prizes. An impressive, fascinating Temple of Beauty will be created through various connected spaces decorated with sculptures, arches, fabrics, mirrors and plants. The temple will represent more than 160 clinics, real temples of beauty that have been caring for their patients for more than 20 years with the most advanced technology and the expert hands of their specialists.

About Clínicas Dorsia

Clínicas Dorsia was created in 2002 with a single purpose: to ensure that patients can express their unique vision of beauty through innovative treatments, which adapt to their needs and their day to day lives. Twenty years on, and with more than 160 clinics in Spain and Portugal, it is still the national leader in medicine and cosmetic surgery, performing more than 75,000 procedures a year, and a pioneer in avant-garde treatments such as Physiosculpt, Lipo HD and CoolSculpting, among others.

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